Experience

Commercial Supply Co.

• United States
• Retail
• 1 - 100 Employee

• Owner

  • Oct 2020 - Present

  Proudly serving the American worker for over 70 years Commercial Supply Company is your go to source for concrete and ironworker tools and supplies. In addition, we specialize in custom textiles for the concrete, ag, mining, landscaping and erosion control industries. Proudly serving the American worker for over 70 years Commercial Supply Company is your go to source for concrete and ironworker tools and supplies. In addition, we specialize in custom textiles for the concrete, ag, mining, landscaping and erosion control industries.



Iowa Meat Truck

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Owner

  • Jun 2020 - Present



Kreg Tool Company, Employee-Owned

• United States
• Manufacturing
• 100 - 200 Employee

• VP Business Development

  • Jul 2015 - Feb 2020

  - Developed and led a department of 25+ product managers, product engineers and data insights professionals to identify customer needs, then design, develop and successfully market consumer woodworking tools - Successfully broadened Kreg product portfolio into strategic growth and diversification categories beyond joinery - Implemented lean product development process principles within framework of stage gate for efficient decision making and speed to market - Led insights team through "Jobs to be Done" primary research to effectively identify underserved customer needs ripe for innovation - Initiated Kreg Experience Innovation Lab to research and incubate emerging business models across the entire experience of building wood projects Show less

• Board Member

  • 2017 - 2020

  - Voting member of first Kreg board of directors with external members - Reviewed outcomes and metrics to evaluate performance, effectiveness and impact of strategic initiatives- Helped challenge organizational growth strategies in order to focus executive teams' efforts

• VP Sales and Marketing

  • Feb 2010 - Jul 2015

  - Responsible for leading and developing all aspects of the front end of the business including sales, marketing, product and customer experience- Led team or 30+ through 15% on average annual growth - Led strategic planning and negotiations with Lowe's and Home Depot to effectively position the Kreg brand for profitable growth with industry leaders - Balanced box store growth objectives with direct to consumer advertising and sales through nationally broadcast infomercial - Continually led efforts to optimize investments to lead to more profitable growth Show less

• Director Of Marketing

  • 2004 - 2010

  - Responsible for leading and developing all aspects of the front end of the business including sales, marketing, product and customer experience - Led team or 30+ through 15% on average annual growth Led strategic planning and negotiations with Lowe's and Home Depot to effectively position the Kreg brand for profitable growth with industry leaders - Balanced box store growth objectives with direct to consumer advertising and sales through nationally broadcast infomercial - Continually led efforts to optimize investments to lead to more profitable growth Show less

• Marketing Manager

  • Feb 2000 - 2004

  - First full-time marketing professional with Kreg Tool- Built brand and packaging strategy to position what was then a direct to consumer, tradeshow and catalog based brand to grow in retail stores - Created marketing materials to effectively position the brand including website, catalog, brochures, packaging and video - Coordinated, managed and sold product through various tradeshows across the US, Canada and Europe - Key member of product development team that effectively designed and launched next generation of Kreg Jig to market to fuel future growth - Managed marketing budget and associated P&L to develop and execute effective marketing strategies Show less



Iowa Industrial Products

• Sales Manager

  • 1997 - 2000

  - Led team of 10 to provide optimized sourcing, quality control, warehousing and JIT logistic services primarily to John Deere plants worldwide - Developed strategic primarily relationships with key manufacturers and John Deere plants to foster profitable business initiatives - Led team of 10 to provide optimized sourcing, quality control, warehousing and JIT logistic services primarily to John Deere plants worldwide - Developed strategic primarily relationships with key manufacturers and John Deere plants to foster profitable business initiatives