Brad Holley
CEO/Managing Partner at Colorado Quality Foods- Claim this Profile
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Bio
Experience
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Colorado Quality Foods
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United States
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Food and Beverage Manufacturing
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1 - 100 Employee
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CEO/Managing Partner
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Dec 2020 - Present
CQF is an end-to-end Contract Manufacturer that provides product development, fulfillment for new, growing and established food brands in the Plant-Based space.We provide customers a turn-key solution with capacity that can scale with any demand and our capabilities are endless in our world-class facility. CQF's multi-disciplined team with decades of experience can help customers with product development, manufacturing, fulfillment (including ecommerce) and other services. CQF is an end-to-end Contract Manufacturer that provides product development, fulfillment for new, growing and established food brands in the Plant-Based space.We provide customers a turn-key solution with capacity that can scale with any demand and our capabilities are endless in our world-class facility. CQF's multi-disciplined team with decades of experience can help customers with product development, manufacturing, fulfillment (including ecommerce) and other services.
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Qrunch Foods LLC
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United States
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Food and Beverage Manufacturing
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COO & Founder
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Jan 2010 - Dec 2020
Developed and introduced 12 plant-based frozen products into a crowded category successfully competing against large food manufacturers for market shareApplied food industry relationships and knowledge to secure over 4,000 door facings, and growing, across multiple channels including natural and conventional grocery stores as well as food service accounts and e-ecom.Grew sales to over $15M with a 10% YOY increase the past two years by securing national distribution with UNFI and KeHe in the United States and Canada, entering into international distribution and managing over 30 brokersNegotiated co-packing contracts to increase manufacturing capacity and efficiencies to meet growing demand from new accountsCreated and executed Go-To-Market Strategies for new product launches including promotions, print ads, demo program, trade shows and broker relationships resulting in sales growth and new customer acquisitionManaged national retailer relationships to increase new accounts through adaptability, quick decision-making and responsiveness Won two Nexty Awards for the Best New Frozen Products, 2014 and 2018
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Founder
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Oct 2000 - Aug 2008
Developed and launched a frozen custard recipe sold at two brick and mortar retail locations and wholesale to restaurantsNegotiated the successful sale of two retail locations, netting $6 figures in profitability Developed and launched a frozen custard recipe sold at two brick and mortar retail locations and wholesale to restaurantsNegotiated the successful sale of two retail locations, netting $6 figures in profitability
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Healthgrades
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United States
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Hospitals and Health Care
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300 - 400 Employee
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VP Internet Partnerships
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Feb 1998 - Oct 2000
Created a strategic development plan for a product launch to increase distribution and site traffic resulting in $2.5M in sales the first year Created a strategic development plan for a product launch to increase distribution and site traffic resulting in $2.5M in sales the first year
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Director of Sales
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Mar 1997 - Feb 1998
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Pfizer
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United States
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Pharmaceutical Manufacturing
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700 & Above Employee
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Professional Healthcare Representative
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Sep 1990 - Mar 1997
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Education
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University of Illinois at Chicago
Bachelor's Degree, Marketing -
Italian Culinary Institute
Classical Chef Training