Experience

SMU Cox School of Business

• United States
• Higher Education
• 100 - 200 Employee

• Director, Brierley Institute for Customer Engagement

  • Jun 2023 - Present



Brierley Institute for Customer Engagement

• United States
• Advertising Services

• Director, Brierley Institute

  • Jun 2023 - Present

  The nation’s first academic institute devoted to the study of customer engagement. MBA candidates with a marketing concentration at SMU’s Cox School of Business can add a specialization in Customer Engagement by taking four highly specialized electives. A community of students, academics and corporate leaders, the institute examines and explores why customers engage with brands, and how that engagement drives loyalty and value.

• Consultant

  • Aug 2019 - May 2023



The Brierley Group

• United States
• Advertising Services
• 1 - 100 Employee

• Consultant

  • Jul 2018 - Present

  An innovator in the Loyalty & Customer Engagement industry — designing and delivering profitable relationship management programs and technology solutions that creatively engage consumers in direct relationships. Provide customer engagement, loyalty, research, social media, business development and marketing operations consulting services to clients of The Brierley Group, LLC, and companies under their investment umbrella, including a proprietary Rewards for Engagement technology platform and the ongoing commitment to the Brierley Institute for Customer Engagement at Southern Methodist University’s Cox School of Business. Show less



Brierley | Capillary

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Director, Marketing and Strategic Partnerships

  • May 2015 - Apr 2018

  A technology-based marketing solutions company, offering a full range of services: digital and direct marketing, loyalty program design, CRM strategy, consumer analytics, technology, account management, multichannel creative, production and fulfillment.The industry-leading, proprietary LoyaltyWare®/LoyaltyonDemand® technology platform is uniquely robust, modular, flexible and quick-to-market and supports some of the best and most recognized loyalty and customer engagement programs for clients across the globe.Brierley is U.S.-based and is a wholly-owned subsidiary of Nomura Research Institute, headquartered in Tokyo, Japan. Show less

• Senior Director of Strategy

  • Jan 2013 - Apr 2015

  * Acquired by Nomura Research Institute, April 2015 *



eMiles

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President, Marketing

  • Dec 2007 - Aug 2012

  A revolutionary online advertising channel that rewards consumers with frequent flyer miles for the time they spend reading and reacting to marketing messages that have been preselected to match their preferences. * Acquired by e-Rewards, Inc., November 2010 * A revolutionary online advertising channel that rewards consumers with frequent flyer miles for the time they spend reading and reacting to marketing messages that have been preselected to match their preferences. * Acquired by e-Rewards, Inc., November 2010 *



On-Call Vacations

• United States
• Travel Arrangements

• Vice President, Marketing

  • Nov 1998 - Aug 2008

  ARC-approved travel agency tailored to affluent travelers over the age of 55, serving as an exclusive member booking engine and concierge service for the United Airlines Silver Wings Plus program. ARC-approved travel agency tailored to affluent travelers over the age of 55, serving as an exclusive member booking engine and concierge service for the United Airlines Silver Wings Plus program.



e-Rewards

• United States
• Market Research
• 100 - 200 Employee

• Member Acquisition, Retention and Marketing Communications Executive

  • Feb 2002 - Dec 2007

  The global leader in permission-based online sampling and survey data collection and reporting – currently operating in 38 countries as Research Now. * Acquired by Court Square Capital Partners, April 2015 * The global leader in permission-based online sampling and survey data collection and reporting – currently operating in 38 countries as Research Now. * Acquired by Court Square Capital Partners, April 2015 *



Relationship Management Programs (dba United Airlines Silver Wings Plus)

• Vice President, Marketing Communications

  • Jun 1999 - Feb 2002

  General Contractor of fee-based membership programs for clients on an outsourced basis, aimed at various market groups such as: seniors, luxury travelers and sports enthusiasts. General Contractor of fee-based membership programs for clients on an outsourced basis, aimed at various market groups such as: seniors, luxury travelers and sports enthusiasts.



Brierley | Capillary

• United States
• Advertising Services
• 1 - 100 Employee

• Client Services, Account Management

  • May 1992 - Jun 1999

  Supported the design, implementation and marketing management of some of the most recognized, multi-partner loyalty programs, including: * United MileagePlus® and Silver Wings Plus® * Hilton HHonors® * Hertz #1 Club Gold®, Hertz American Experience * Neiman Marcus InCircle®, Neiman Marcus Gold Card and NM Plus® * FedEx Extras® * Blockbuster Rewards® * AT&T True Rewards® Supported the design, implementation and marketing management of some of the most recognized, multi-partner loyalty programs, including: * United MileagePlus® and Silver Wings Plus® * Hilton HHonors® * Hertz #1 Club Gold®, Hertz American Experience * Neiman Marcus InCircle®, Neiman Marcus Gold Card and NM Plus® * FedEx Extras® * Blockbuster Rewards® * AT&T True Rewards®