Brad Guy
Sales and Marketing Manager at Allegheny Coatings- Claim this Profile
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Bio
Experience
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Allegheny Coatings
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United States
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Sales and Marketing Manager
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Jan 2020 - Present
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Yachiyo of America Inc.
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United States
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Automotive
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1 - 100 Employee
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Manager Sales and Business Development
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Feb 2018 - Jan 2020
•Develop and implement business plan and marketing strategy for new customer penetration •Support and create the development of product strategies and technology roadmaps for North American products. •Analyze market to identify and execute growth opportunities for 4 facilities in North America. •Study customer trends, market and our competition, analyze their prices, sales and method of marketing and distribution. •Support cross functional team to define goals, objectives… Show more •Develop and implement business plan and marketing strategy for new customer penetration •Support and create the development of product strategies and technology roadmaps for North American products. •Analyze market to identify and execute growth opportunities for 4 facilities in North America. •Study customer trends, market and our competition, analyze their prices, sales and method of marketing and distribution. •Support cross functional team to define goals, objectives, strategies and in developing proposals for new products, including consideration of market and customer requirements, market and sales forecast and engineering and manufacturing inputs. •Develop analysis through industry data base publications and attend global conferences/tradeshows to better understand competitive product and technologies. •Develop annual budget. •Lead and established a website for the North American region. Show less •Develop and implement business plan and marketing strategy for new customer penetration •Support and create the development of product strategies and technology roadmaps for North American products. •Analyze market to identify and execute growth opportunities for 4 facilities in North America. •Study customer trends, market and our competition, analyze their prices, sales and method of marketing and distribution. •Support cross functional team to define goals, objectives… Show more •Develop and implement business plan and marketing strategy for new customer penetration •Support and create the development of product strategies and technology roadmaps for North American products. •Analyze market to identify and execute growth opportunities for 4 facilities in North America. •Study customer trends, market and our competition, analyze their prices, sales and method of marketing and distribution. •Support cross functional team to define goals, objectives, strategies and in developing proposals for new products, including consideration of market and customer requirements, market and sales forecast and engineering and manufacturing inputs. •Develop analysis through industry data base publications and attend global conferences/tradeshows to better understand competitive product and technologies. •Develop annual budget. •Lead and established a website for the North American region. Show less
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McGregor Metal
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United States
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Mechanical Or Industrial Engineering
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1 - 100 Employee
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Sales Director
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Oct 2016 - Nov 2017
• Management and Sales experience within a OEM supplier with annual revenues of $80 million. • Centers of Excellence include metal stamping, metal spinning, machining, robotic welding, assembly, tool & die design and manufacturing. • Responsible for the management, training, evaluation, and motivation of a staff of 3 (2 Sr. Sales Account Managers and 1 Program Manager) • Develop and maintain relationship at Key Accounts (Tier 1 and Tier 2 business). Seek out new accounts to allow the… Show more • Management and Sales experience within a OEM supplier with annual revenues of $80 million. • Centers of Excellence include metal stamping, metal spinning, machining, robotic welding, assembly, tool & die design and manufacturing. • Responsible for the management, training, evaluation, and motivation of a staff of 3 (2 Sr. Sales Account Managers and 1 Program Manager) • Develop and maintain relationship at Key Accounts (Tier 1 and Tier 2 business). Seek out new accounts to allow the opportunity for new business. • Lead the sales process internally as well as the technical and commercial customer negotiations. • Direct responsibility and management of our Tier 1 business. • Responsible for increasing sales revenue by $400K for our Tier 1 Automotive business (effective 2018) • Responsible for increasing sales revenue by $4M for our Tier 2 Automotive business (effective 2017 and 2018) includes adding new a customer. • Review of final quotes to determine pricing level, payment terms, and general notes including tooling detail while following the RFQ process for estimates. • Support Program Management/APQP through communicating to all team members the customer requirements, obtaining authority to proceed, following up on all open commercial issues relative to pricing and that pricing is completed before PPAP. • Supervised Program Manager/New Model Process from Letter of Intent through Mass Production Start-Up. • Develop detailed annual business plans that include revenues and profit/loss • Create annual sales budget and manage department to plan or below budget Show less • Management and Sales experience within a OEM supplier with annual revenues of $80 million. • Centers of Excellence include metal stamping, metal spinning, machining, robotic welding, assembly, tool & die design and manufacturing. • Responsible for the management, training, evaluation, and motivation of a staff of 3 (2 Sr. Sales Account Managers and 1 Program Manager) • Develop and maintain relationship at Key Accounts (Tier 1 and Tier 2 business). Seek out new accounts to allow the… Show more • Management and Sales experience within a OEM supplier with annual revenues of $80 million. • Centers of Excellence include metal stamping, metal spinning, machining, robotic welding, assembly, tool & die design and manufacturing. • Responsible for the management, training, evaluation, and motivation of a staff of 3 (2 Sr. Sales Account Managers and 1 Program Manager) • Develop and maintain relationship at Key Accounts (Tier 1 and Tier 2 business). Seek out new accounts to allow the opportunity for new business. • Lead the sales process internally as well as the technical and commercial customer negotiations. • Direct responsibility and management of our Tier 1 business. • Responsible for increasing sales revenue by $400K for our Tier 1 Automotive business (effective 2018) • Responsible for increasing sales revenue by $4M for our Tier 2 Automotive business (effective 2017 and 2018) includes adding new a customer. • Review of final quotes to determine pricing level, payment terms, and general notes including tooling detail while following the RFQ process for estimates. • Support Program Management/APQP through communicating to all team members the customer requirements, obtaining authority to proceed, following up on all open commercial issues relative to pricing and that pricing is completed before PPAP. • Supervised Program Manager/New Model Process from Letter of Intent through Mass Production Start-Up. • Develop detailed annual business plans that include revenues and profit/loss • Create annual sales budget and manage department to plan or below budget Show less
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Hitachi Astemo
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Japan
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Motor Vehicle Manufacturing
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700 & Above Employee
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Sales General Manager
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Oct 2011 - Sep 2016
• Management and Sales experience within a OEM supplier with annual revenues of $650 million. • Over 18 years direct selling experience as Tier 1 supplier in Automotive and Motorcycle Industry (OEM and Service) • Responsibilities include all sales and marketing for OEM and Aftermarket accounts in North America, products include shock absorbers, power steering gearboxes and pumps. • Responsibilities also include the sales and marketing for Showa Canada Inc. which include prop shaft… Show more • Management and Sales experience within a OEM supplier with annual revenues of $650 million. • Over 18 years direct selling experience as Tier 1 supplier in Automotive and Motorcycle Industry (OEM and Service) • Responsibilities include all sales and marketing for OEM and Aftermarket accounts in North America, products include shock absorbers, power steering gearboxes and pumps. • Responsibilities also include the sales and marketing for Showa Canada Inc. which include prop shaft product for 4WD vehicles. Annual revenues are $200 million. • Sales responsibility for newly established Mexico Plant (currently operational). • Sold to Automotive customers such as Honda, Subaru, Nissan, Chrysler (FCA), Mazda and Mitsubishi. • Sold to 2W/ATV customers such as Harley-Davidson, Yamaha, Kawasaki and Honda • Responsible for product development, new market penetration and protecting existing market shares. • Functions include cost estimating, price setting as well as sales activities. • Responsible for the management, training, evaluation, and motivation of a staff of 6. • Develop detailed annual and long-term business plans that include revenues and profit/loss • Create annual sales budget and manage department to plan or below budget. • Review and establish product pricing and gross margin goals for existing and new products. • Possess thorough understanding of TS16949 and ISO 14001 • New responsibilities include the establishment and management of a Business Strategy & Development Division within NA.
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Sales Senior Manager
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Apr 2007 - Sep 2011
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Sales Manager
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Apr 2003 - Mar 2007
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Sales Assistant Manager
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Oct 2000 - Mar 2003
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Hitachi Astemo
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Japan
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Motor Vehicle Manufacturing
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700 & Above Employee
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Sales Specialist
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Jan 1998 - Feb 2000
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Education
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The Ohio State University