Divisional Vice President

• Oct 2019 - Present

Cross Media Area Manager

• Sep 2018 - Present

Senior Director of Interactive Sales

• Jul 2013 - Nov 2017

* Responsible for digital development and revenue for the 2015 Pulitzer Prize-winning PostandCourier.com and the newspaper group of web properties. * Grown gross operating profit by $500k+ with continued growth in digital revenue at a 10% pace annually and earning 20% of local market share in digital revenue. * Led transition of new Content Marketing Agency acquisition including analyzing staffing requirements, on-boarding and training solutions, budgeting, forecasting, and fulfillment initiatives for a $1.5M division. * Manage Sales, Fulfillment, and Operations teams including recruitment, training, performance feedback, succession planning, and mentorship. * Work with more than two dozen vendors and partner affiliates to maximize revenue opportunities and identify new channels of revenue for the $7M Interactive Division. * Represent Evening Post Industries at nationwide events and participates in panel discussions on topics ranging from industry trends to best practices for sales teams and management development. * Participate, mediate and facilitate with many industry organizations at their conferences while not only sitting on panels, but also representing the company as one of the industry’s leaders while progressively excelling in comparison to many industry peers and colleagues. * Works closely with President, Publisher, and Corporate team on path to digital growth. * ‘Best of Digital’ winner - Local Media Insider, 2014. Show less

Digital Sales Manager

• Jan 2006 - Jul 2013

* Managed North Carolina’s third-largest newspaper website and digital design, operations, and sales teams including creating and selling online display and multi-media advertising solutions to diverse for-profit and non-profit clientele throughout the Southeast. * Increased digital revenue by over 70%, exceeded sales quota by 110% in 2012, and earned double-digit increases for four consecutive years. * Responsible for the recruitment, on-boarding, training, mentorship, and disciplinary actions of six salaried Digital Sales Specialists, Operations, and Creative Design associates. * Project manager and point person for the successful transition of company website to a new user-friendly digital platform resulting in ease of use, improved outcomes and increased revenue. * Set budget and sales goals for digital advertising department, led media campaigns via online channels, and monitored sales pipeline via Salesforce.com. * Analyzed data and developed detailed metrics for the sales team, allowing them to highlight digital advertising value, and resulting in advertiser client retention. * Created and implemented a simplified rate card resulting in product offering clarity to the sales team, increased revenue, and customer satisfaction. * Managed two exempt-level Creative Design Associates responsible for implementing and optimizing online marketing campaigns to include fulfillment, optimization, and creative design. * Acted as subject matter expert and on-site trainer of the Consultative Sales Approach for both Inside and Outside Sales Associates to define clients’ needs and provide appropriate solutions. * Ensured sales team’s ability to integrate bundled opportunities into their sales proposals newspaper publishers, management, and staff. * Partner and Local Affiliate Manager for Yahoo!, Zillow, Matchcraft, Verve, Second Street, DoApps and Town News. * Selected by Publisher to act as liaison between the interactive and print departments. Show less

Account Sales Manager

• Oct 2004 - Jan 2006

* Responsibilities included prospecting and opening new accounts, payment collection, account management, and managing fifteen newspaper carriers. * Responsibilities included prospecting and opening new accounts, payment collection, account management, and managing fifteen newspaper carriers.

Senior Associate

• Feb 1999 - Sep 2004

* Worked with law firms and attorneys to gather required information and compile reports for review. * Conducted witness interviews to be used in court. * Performed courthouse research to compile legal information for multimillion-dollar cases. * Worked with law firms and attorneys to gather required information and compile reports for review. * Conducted witness interviews to be used in court. * Performed courthouse research to compile legal information for multimillion-dollar cases.