Experience

Super SA

• Australia
• Financial Services
• 1 - 100 Employee

• Member Engagement and Education

  • Jun 2021 - Present

  6 month consultancy involving stakeholder engagement and responsibility for developing a Strategic Roadmap for the Member Education team at Super SA. Current achievements include moving a planned regional trip to a digital education offering due to COVID, using insights for member segmentation and personalized EDMs for our education programs (new initiative). and achievement of targeted education registrations for Q1. Further work ensuing for key member employers working closely with BRM team and Government employers.



Core Sponsorship Pty Ltd

• Australia
• Non-profit Organizations
• 1 - 100 Employee

• Senior Consultant

  • Aug 2020 - Present

  Senior consultant working on partnership strategy and execution with Core Sponsorship and their clients including the likes of Australian Medical Association NSW, Shae Wellness - Australia's Healthiest Workplace Challenge, various NFP's and Local Government Areas. Responsibilities included Stakeholder engagement, strategy development, prospectus preparation and contractual benefits, event planning and delivery, identifying and sourcing relevant partnerships. and acquittals. Senior consultant working on partnership strategy and execution with Core Sponsorship and their clients including the likes of Australian Medical Association NSW, Shae Wellness - Australia's Healthiest Workplace Challenge, various NFP's and Local Government Areas. Responsibilities included Stakeholder engagement, strategy development, prospectus preparation and contractual benefits, event planning and delivery, identifying and sourcing relevant partnerships. and acquittals.



Bendigo and Adelaide Bank

• Australia
• Banking
• 700 & Above Employee

• Senior Manager Group Sponsorship

  • Feb 2018 - Aug 2020

  Led the strategic reduction (30%) of corporate held sponsorship investment across the Bendigo and Adelaide Bank group over 4 years.Successful renegotiation of many large scale partnerships including: Adelaide Football Club, Geelong Football Club, Football South Australia, Helpmann Academy, Bendigo Stadium, Adelaide Festival, Oxfam, Royal Children's Hospital, Bendigo Health and more.Implementation and evolution of the Adelaide Crows and Geelong Cats Debit Mastercard products.Content strategy, creation and delivery for sponsorship properties via owned and partner channels.Digital, social and customer journey for acquisition campaigns.B2B networking event delivery.Media Partner strategy, content and relationship management responsibility.

• Group Brand Manager

  • Sep 2015 - Feb 2018

  Delivered comprehensive Brand Review of the Bendigo Bank Brand. This included: - Delivery of a Brand Strategy informing the new "Better Big Bank" Brand positioning. - Research and Insights - Staff, Customer/Non-Customer - Competitor analysis - Brand Tracking and Brand Asset review & recommendations - Executive and Leadership workshop facilitation - Agency briefs, pitches and management.- Campaign deliveryLed the process and delivery of "No Regrets" Home Loan campaign resulting in double industry standard CTR in digital channels and 16% uplift in applications for the advertised period.Delivery of the Bendigo Bank "Be the Change" Content via Digital and traditional channels.Led the Media Agency review process resulting in cost savings and increased in-house capability.

• State Marketing Manager SA/NT

  • Apr 2014 - Sep 2015

  Retail Marketing for the Bendigo & Adelaide Bank. Local Area Marketing strategy for the states and it's Branches. Managing strategic Sponsorship and Partnerships including the Adelaide Football Club, Adelaide Festival of Arts, Business SA, Brand South Australia, Helpmann Academy, Women in Innovation and more.Focused on Brand Awareness, Lead Generation and profile building of the Bendigo Bank Brand. Engagement with the Executive team, local leadership team, Business Banking, Community Strengthening and Operational teams to achieve results for the business.



Lion

• Australia
• Food and Beverage Services
• 700 & Above Employee

• Sponsorship & Events Leader & Marketing and Activation Executive Corona SA/NT

  • Aug 2010 - Apr 2014

  Manage negotiations and partnerships with key sponsorship properties including SANFL, SACA, SA Jockey Club, SAAFL, Novtia, Little Heroes & SARL.Manage Major Events, Major sponsorship and New Business Development opportunities within the state. Brand performance tracking and activation within these properties as well as Marketing Initiatives and planning for the Corona Brand in SA/NT marketplaces.

• Market Activation Executive

  • Aug 2007 - Aug 2010

  Management and development of all communication relating to the delivery of Brand activity at the point of Connection (POC) within the sales team and marketplace.Agency management and briefing.Develop and manage state based brand and marketing initiatives and activation. Also this role included partnering the Key Account management team to deliver portfolio activity for their customer base. Brands included Heineken, Becks, James Squire, Hahn, XXXX, West End, Steinlager, James Boag's, Amstel, Budweiser to name a few.



ALH Hotels

• Australia
• Hospitality
• 700 & Above Employee

• Hotel Manager

  • Mar 1999 - Jan 2005

  General Management of Ramsgate Hotel, Belgian Beer Café, Exeter Hotel, Finsbury Hotel for ALH Group. Opening Manager of the BBC Oostende responsible for hiring start-Up crew front of house and BOH. P&L Responsibility of Multi Million dollar businesses, staff management, Rostering, Cost Control, Stock Control, Promotion and Marketing, Licencing, RSA, RSG, Security, Culture, Financial Reporting. General Management of Ramsgate Hotel, Belgian Beer Café, Exeter Hotel, Finsbury Hotel for ALH Group. Opening Manager of the BBC Oostende responsible for hiring start-Up crew front of house and BOH. P&L Responsibility of Multi Million dollar businesses, staff management, Rostering, Cost Control, Stock Control, Promotion and Marketing, Licencing, RSA, RSG, Security, Culture, Financial Reporting.



Disney Cruise Line

• United States
• Travel Arrangements
• 700 & Above Employee

• Stateroom Dining and Head Server

  • 1999 - 1999



Hyatt Hotels Corporation

• United States
• Hospitality
• 700 & Above Employee

• Team Leader

  • 1994 - 1999