Experience

Stony Brook School of Dental Medicine

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Director Of Communications

  • Aug 2022 - Present



University Support Services, an affiliate of St. George's University

• United States
• Higher Education
• 1 - 100 Employee

• Director Of Communications And Public Relations

  • Dec 2021 - Aug 2022

  • Led crisis communications strategy, procedure and execution for North American correspondent of St. George’s University, an international medical and veterinary school in Grenada that has produced more than 21,000 physicians and veterinarians. Created thorough, time-sensitive messaging for all stakeholders, utilizing appropriate tone and style for each audience.• Drove public relations initiatives that include development and curation of university power statements, analysis of strengths and vulnerabilities, and facilitation of earned media opportunities for administrators, faculty, graduates and students.• Managed and mentored in-house and external writers in effort to create engaging news stories, multimedia and social media posts that drove traffic to university’s website and increased brand awareness and perception.• Authored press releases spotlighting university programs, faculty, triumphs and milestones. Show less

• Managing Editor

  • Mar 2017 - Dec 2021

  • Coordinated editorial strategy and execution, with goal of creating engaging news stories, multimedia and social media posts that drove traffic to university’s website and increased brand awareness and perception.• Oversaw content, development and design of 11 monthly/quarterly e-mail newsletters delivered to prospective students, current students, faculty and alumni across all schools, as well as pre-health advisors nationwide. Built trust with readership by enhancing experience with informative, innovative and diverse content, resulting in consistent open and click-through rates above industry standards.• Planned, wrote and edited marketing and communication sent to university students, faculty, staff, and other stakeholders. Under tight deadlines amid COVID-19 pandemic, communications centered around sensitive subjects such as abrupt student evacuation from campus, transition to online learning and health and safety protocols.• Served as department’s primary copy editor, ensuring consistency in messaging and university style across all media.• Constructed microsites that corresponded with marketing and admission’s real-time objectives, focusing on such topics as the CityDoctors scholarship program, the Guide to Choosing a Caribbean Medical School and graduate success.• Served as department’s primary copy editor for publications, marketing pieces and e-mails to ensure consistency in messaging and university style.• Created and examined quarterly analytics reports and work with C Suite officers to identify most engaging content. • Constructed microsites that corresponded with marketing and admission’s real-time objectives, focusing on such topics as the CityDoctors scholarship program, the Guide to Choosing a Caribbean Medical School and graduate success. Show less

• Senior Editor/Writer

  • Dec 2011 - Mar 2017

  • Wrote news stories, graduate profiles, press releases and marketing editorial. Persuasive content created for website, print/electronic publications and international, national, regional and local media outlets to drive prospective students to apply.• Coordinated University’s long-term and day-to-day social media efforts.• Conducted interviews with University administrators, faculty, staff, alumni and students for editorial and multimedia.• Collaborated with recruitment, marketing, financial aid, clinical and legal departments to ensure accuracy of messaging in print, electronic and social media.• Served as communication department’s primary copy editor for publications, marketing pieces and e-mails to ensure consistency in messaging and University style. Show less



Hamptons Collegiate Baseball League

• Recruiting Coordinator

  • Aug 2010 - May 2020

  • Coordinated player recruitment and communications with coaches and players for MLB sanctioned summer collegiate baseball organization in the Hamptons.

• President

  • Aug 2011 - Aug 2015

  • Spearheaded efforts for nationally ranked collegiate summer baseball league based on the east end of Long Island.• Served as liaison to Major League Baseball, scouting community, college programs and National Alliance of College Summer Baseball.Miscellany: Ordered equipment, handled of player/coach discipline issues, created game and transportation schedules, maintained league website and social media sites, coordinated annual ABCA convention visit, hired league's head and assistant coaches, quality assurance for league statistics, coordinated intern scorekeeping, photography Show less



Press News Group

• Southampton, N.Y.

• Contributing Writer

  • Aug 2010 - Nov 2019



Sag Harbor Express News

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Contributing Writer

  • Apr 2015 - May 2019



Professional Sports Publications

• United States
• Book and Periodical Publishing
• 200 - 300 Employee

• Contributing Writer

  • Feb 2007 - Jun 2015

  • Wrote columns for variety of publications, including HOOP Magazine, the NBA All-Star game program, the NBA Finals program, College Hoops Illustrated and Touchdown Illustrated.

• Editor

  • Oct 2003 - Feb 2007

  • Streamlined the editorial process from story conceptualization to the final leg of proofs for nation's leader in gameday magazines. Projects included the 2007 NHL All-Star Game program, the 2006 Rose Bowl national championship game program, Mets Magazine, Broadway Blue and many others. Helped launch PSP's new website and was point person for company's media kits and advertising.



Long Island Pulse Magazine

• Contributing Writer

  • Apr 2006 - Jun 2014

  • Wrote monthly sports column for lifestyle magazine, covering pertinent topics on Long Island. • Wrote monthly sports column for lifestyle magazine, covering pertinent topics on Long Island.



Patch.com

• United States
• Online Audio and Video Media
• 200 - 300 Employee

• Editor/Writer

  • Apr 2010 - Oct 2011

  • Helped develop vast directory of business listings for network of hyperlocal news websites, a property of AOL/Time Warner. • Provided coverage for variety of Patch sites, including as editor for Three Village and Kings Park sites. • Helped develop vast directory of business listings for network of hyperlocal news websites, a property of AOL/Time Warner. • Provided coverage for variety of Patch sites, including as editor for Three Village and Kings Park sites.



NextStop Magazine

• Contributing Writer

  • Apr 2010 - Oct 2011

  Composed monthly column on varying topics related to sports and leisure. Composed monthly column on varying topics related to sports and leisure.



Inside Lacrosse

• Book and Periodical Publishing
• 1 - 100 Employee

• Contributing Writer

  • Feb 2009 - May 2010



Hamptons Online

• Southampton, N.Y.

• Sports and Outdoors Editor

  • Oct 2007 - Jan 2010

  • Launched award-winning sports department for East End online news source. • Reported on community events ranging from high school football, basketball and baseball to outdoor sports such as sailing, fishing and road races. • Launched award-winning sports department for East End online news source. • Reported on community events ranging from high school football, basketball and baseball to outdoor sports such as sailing, fishing and road races.



Wilen New York

• United States
• Advertising Services
• 1 - 100 Employee

• Managing Editor

  • Feb 2007 - Sep 2007

  • Directed a 20-person editorial staff at top advertising agency covering the cable industry. • Managed staff/freelance workflow to meet the daily deadlines set by project management, production and press; thus consistently met the company’s press dates and clients’ in-home dates. • Directed a 20-person editorial staff at top advertising agency covering the cable industry. • Managed staff/freelance workflow to meet the daily deadlines set by project management, production and press; thus consistently met the company’s press dates and clients’ in-home dates.



MetroWest Daily News

• Newspaper Publishing
• 1 - 100 Employee

• Front-Page Editor/Staff Writer

  • Aug 2000 - Sep 2003

  • Supervised 10-person staff on nightly basis and designed sports front for The MetroWest Daily News, an award-winning daily newspaper (circ. 34,000). • Met tight deadlines in writing game stories, sidebars, columns and feature stories for area teams, including the Boston Celtics, Boston College and 34 high schools. • Supervised 10-person staff on nightly basis and designed sports front for The MetroWest Daily News, an award-winning daily newspaper (circ. 34,000). • Met tight deadlines in writing game stories, sidebars, columns and feature stories for area teams, including the Boston Celtics, Boston College and 34 high schools.