Brenda Phengsomphou

Social Media Manager at The Bastion Collection
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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Credentials

  • Bing Ads Accredited Professional
    Microsoft
    Apr, 2020
    - Nov, 2024
  • Facebook Certified Digital Marketing Associate
    Facebook
    Jul, 2020
    - Nov, 2024
  • Search Ads 360 Certification
    Google
    Jun, 2020
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Apr, 2020
    - Nov, 2024
  • Google Ads Measurement Certification
    Google
    Apr, 2020
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Apr, 2020
    - Nov, 2024
  • Google Ads Video Certification
    Google
    Apr, 2020
    - Nov, 2024
  • Google Analytics Qualification
    Google
    Apr, 2020
    - Nov, 2024
  • Shopping Ads Certification
    Google
    Apr, 2020
    - Nov, 2024

Experience

  • The Bastion Collection
    • United States
    • Restaurants
    • 1 - 100 Employee
    • Social Media Manager
      • Sep 2020 - Present

      Increasing engagement and followers 200% organically for 9 socials in 1 yearPlan and schedule 20-25 posts weekly across all brands on Later with visuals and copyCreate content for reels, static posts, and stories with Photoshop, InDesign and Canva Launch paid social campaigns with average 3.5% CTR to increase reservations 15% Track and report insights on Business Manager and Google AnalyticsCollaborate with PR and SEO team to drive organic web traffic by 25%-35%Write and execute 9-12 newsletters monthly on Mailchimp with 35,000+ audience views

  • Broome Street Hospitality
    • Social Media Specialist
      • Feb 2020 - Sep 2020

      Increased engagement rate on social media posts from 1.89%-3.15% Scheduled and implemented 12-15 posts weekly across all socials for 4 brandsDesigned visual content on Canva increasing takeout revenue sales 50%Monitored daily user content to insure appropriate brand message on social channels Increased engagement rate on social media posts from 1.89%-3.15% Scheduled and implemented 12-15 posts weekly across all socials for 4 brandsDesigned visual content on Canva increasing takeout revenue sales 50%Monitored daily user content to insure appropriate brand message on social channels

  • HTBX NYC
    • Social Media & Influencer Coordinator
      • Feb 2018 - Aug 2018

      Created and grew social media following to 3,000+ in 6 monthsNegotiated influencer contracts rates and terms for 15-20 monthly collaborations Identified weekly trends and developments in the food and influencer industry Created and grew social media following to 3,000+ in 6 monthsNegotiated influencer contracts rates and terms for 15-20 monthly collaborations Identified weekly trends and developments in the food and influencer industry

  • Crispy Citron
    • United States
    • Retail Apparel and Fashion
    • Social Media Marketing Intern
      • Sep 2017 - Apr 2018

      Monitored engagement by comparing and analyzing results with plans and forecastsResearched competitive products by identifying and evaluating product characteristicsDeveloped retention, loyalty, and engagement plans to keep current users active Monitored engagement by comparing and analyzing results with plans and forecastsResearched competitive products by identifying and evaluating product characteristicsDeveloped retention, loyalty, and engagement plans to keep current users active

  • Insurance Warehouse LLC
    • United States
    • Insurance
    • 1 - 100 Employee
    • Marketing Intern
      • Jan 2016 - Jun 2016

      Expanded social media presence on platforms including Facebook, Twitter, and InstagramCreated and distributed engaging content in the form of web page, blog, or social mediaEstablished an internal communications strategy with senior managers and staff Expanded social media presence on platforms including Facebook, Twitter, and InstagramCreated and distributed engaging content in the form of web page, blog, or social mediaEstablished an internal communications strategy with senior managers and staff

Education

  • Fashion Institute of Technology
    Bachelor of Science - BS, Direct and Interactive Marketing
    -
  • COOP Apprentice
    Digital Marketing
    2020 - 2020

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