Brian Petro

Adjunct Professor at Walters State Community College
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Contact Information
us****@****om
(386) 825-5501
Location
Johnson City-Kingsport-Bristol Area

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Rob Almond

I have had the privilege of working with Brian at Bright Productions Inc. Brian is a bright individual with great leadership skills and drives a positive supportive team culture. He is very creative, detail oriented, and can competently and efficiently drive his team to provide successful marketing campaigns. Brian is down to earth and very personable. I can sincerely say that any company working with Brian should be lucky to have him on its team.

Denise R. Marcos

I have worked under several supervisors in my career and I can say without a doubt, Brian has been the most pleasant to work with. He is professional, kind, empathetic, and genuine. He always has a listening ear and an open mind. When he asks for feedback, he really wants it. He values honesty and sincerity—characteristics not often found in leadership, but ones that truly matter. Not only do these qualities bode well for a leader, but they are wonderful attributes for sales. Not only is he a great supervisor, but he is also extremely knowledgeable in marketing and possesses creative and fresh perspectives on proven strategies. He is a true team player, who doesn't shy away from hard work. He is always willing to lend a hand and help others in need.

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Credentials

  • Google Ads Search Certification
    Google Digital Academy (Skillshop)
    Nov, 2022
    - Oct, 2024
  • Google Certified Partner (Adwords)
    Google

Experience

    • United States
    • Higher Education
    • 100 - 200 Employee
    • Adjunct Professor
      • Oct 2023 - Present

      I am so excited to be teaching classes aimed at helping entrepreneurs and start-ups with their marketing. I am so excited to be teaching classes aimed at helping entrepreneurs and start-ups with their marketing.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Consultant
      • Oct 2023 - Present

      Conveyor Marketing Group: Thought leadership catalyst. No BS. Just ROI. Conveyor Marketing Group: Thought leadership catalyst. No BS. Just ROI.

    • United States
    • Writing and Editing
    • 1 - 100 Employee
    • Marketing Columnist
      • Jul 2023 - Present

      The column provides insights into marketing strategy and branding as well as the practical application of digital media for local business. The column provides insights into marketing strategy and branding as well as the practical application of digital media for local business.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Sobo Advisor
      • Jul 2023 - Present

      Sobo Advisors are thoroughly vetted to be part of the select Top 1% of Advisors equipping growing businesses for success. Sobo is on a mission to help determined business owners build more profitable companies. Sobo is the 1st tech platform to disrupt consulting using data-driven insights & a patent-pending consultant matching system. Sobo Advisors are thoroughly vetted to be part of the select Top 1% of Advisors equipping growing businesses for success. Sobo is on a mission to help determined business owners build more profitable companies. Sobo is the 1st tech platform to disrupt consulting using data-driven insights & a patent-pending consultant matching system.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • CMO/Founder
      • 2003 - Present

      BP is a full-service marketing agency with an emphasis on digital marketing. SELECTED BRAND EXPERIENCE Chevron • Merck • First American Title • NeilMed • Rustic Bakery • University of Virginia • Merck • Soligent • McIntyre Tile • Butter Craft Provisions • Bubbies Fine Foods • Spoiled To Perfection BUBBIES FINE FOODS (20 Years) • Guided the brand and maintained essentially all marketing channels during 20-year relationship. • Helped company transform from a regional… Show more BP is a full-service marketing agency with an emphasis on digital marketing. SELECTED BRAND EXPERIENCE Chevron • Merck • First American Title • NeilMed • Rustic Bakery • University of Virginia • Merck • Soligent • McIntyre Tile • Butter Craft Provisions • Bubbies Fine Foods • Spoiled To Perfection BUBBIES FINE FOODS (20 Years) • Guided the brand and maintained essentially all marketing channels during 20-year relationship. • Helped company transform from a regional brand with ~$2M in annual sales to an international brand with $30M+ in annual sales. • Managed 7-figure annual marketing budget. • Company successfully acquired for high valuation, due in part to brand equity acquired. FIRST AMERICAN TITLE – HOME WARRANTY DIVISION (4 Years) Developed and executed growth marketing strategy and ongoing campaigns that resulted in achieving annual revenue goal within the first three months and hiring more employees to handle the flow of leads. SPOILED TO PERFECTION (5 Years) Produced four season episodic online video series positioning company as an industry thought leader in the fermented food space. During the course of the show used talk-show, interview, comedic, and animated formats. BUTTER CRAFT PROVISIONS Developed and executed a successful Nano-Influencer Campaign that propelled brand awareness. DEY PHARMA | MERCK Served as liaison between client marketing team and an offshore company developing their new website. As a result, the project went smoothly, and the website was a success. CHEVRON Partnered with Chevron design team to develop and maintain an online version of their consumer magazine that supported travel/auto club. SOLIGENT Developed a series of five instructional webinars for a solar energy equipment company. The webinars covered marketing, social media, search, and web and improved their customers’ success with their buyers. Show less BP is a full-service marketing agency with an emphasis on digital marketing. SELECTED BRAND EXPERIENCE Chevron • Merck • First American Title • NeilMed • Rustic Bakery • University of Virginia • Merck • Soligent • McIntyre Tile • Butter Craft Provisions • Bubbies Fine Foods • Spoiled To Perfection BUBBIES FINE FOODS (20 Years) • Guided the brand and maintained essentially all marketing channels during 20-year relationship. • Helped company transform from a regional… Show more BP is a full-service marketing agency with an emphasis on digital marketing. SELECTED BRAND EXPERIENCE Chevron • Merck • First American Title • NeilMed • Rustic Bakery • University of Virginia • Merck • Soligent • McIntyre Tile • Butter Craft Provisions • Bubbies Fine Foods • Spoiled To Perfection BUBBIES FINE FOODS (20 Years) • Guided the brand and maintained essentially all marketing channels during 20-year relationship. • Helped company transform from a regional brand with ~$2M in annual sales to an international brand with $30M+ in annual sales. • Managed 7-figure annual marketing budget. • Company successfully acquired for high valuation, due in part to brand equity acquired. FIRST AMERICAN TITLE – HOME WARRANTY DIVISION (4 Years) Developed and executed growth marketing strategy and ongoing campaigns that resulted in achieving annual revenue goal within the first three months and hiring more employees to handle the flow of leads. SPOILED TO PERFECTION (5 Years) Produced four season episodic online video series positioning company as an industry thought leader in the fermented food space. During the course of the show used talk-show, interview, comedic, and animated formats. BUTTER CRAFT PROVISIONS Developed and executed a successful Nano-Influencer Campaign that propelled brand awareness. DEY PHARMA | MERCK Served as liaison between client marketing team and an offshore company developing their new website. As a result, the project went smoothly, and the website was a success. CHEVRON Partnered with Chevron design team to develop and maintain an online version of their consumer magazine that supported travel/auto club. SOLIGENT Developed a series of five instructional webinars for a solar energy equipment company. The webinars covered marketing, social media, search, and web and improved their customers’ success with their buyers. Show less

    • United States
    • Advertising Services
    • Founder
      • 2017 - Present

      Worthy Cause Marketing locates and qualifies non-profit organizations that are in need of online marketing assistance. Studies show digital media generates approximately two times the donations that other media generates. As such, nonprofits have increased their digital advertising budgets by 20% in recent years. WCM provides consulting to facilitate in the spread of an organization's message as well as practical and personalized help using outside vendors… Show more Worthy Cause Marketing locates and qualifies non-profit organizations that are in need of online marketing assistance. Studies show digital media generates approximately two times the donations that other media generates. As such, nonprofits have increased their digital advertising budgets by 20% in recent years. WCM provides consulting to facilitate in the spread of an organization's message as well as practical and personalized help using outside vendors. https://worthycausemarketing.org Show less Worthy Cause Marketing locates and qualifies non-profit organizations that are in need of online marketing assistance. Studies show digital media generates approximately two times the donations that other media generates. As such, nonprofits have increased their digital advertising budgets by 20% in recent years. WCM provides consulting to facilitate in the spread of an organization's message as well as practical and personalized help using outside vendors… Show more Worthy Cause Marketing locates and qualifies non-profit organizations that are in need of online marketing assistance. Studies show digital media generates approximately two times the donations that other media generates. As such, nonprofits have increased their digital advertising budgets by 20% in recent years. WCM provides consulting to facilitate in the spread of an organization's message as well as practical and personalized help using outside vendors. https://worthycausemarketing.org Show less

Education

  • East Tennessee State University
    Master of Business Administration - MBA
  • University of Nevada-Las Vegas
    Bachelor of Science - BS, Business / Hotel Administration

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