Experience

ShipSaving

• United States
• Software Development
• 1 - 100 Employee

• Marketing Analyst -> Associate Business Development

  • Jun 2022 - Present

  ●Supports data and business analyses to develop business plans. ●Supports the development of statistical and financial models for forecasting and reporting. ●Measures business performance and compares actual data to forecasted values. ●Executes market research projects and gathers intelligence on current industry, technology, and consumer trends. ●Works with cross-functional teams to support the data collection process. ●Supports the execution of priority projects with direction. ●Designs multiple pricing models for sales team ●Work closely with Sales and business partners to create, plan and execute marketing campaigns to drive demand ●Analyze market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies ●Gather marketing campaign data, evaluating the impact of strategies, and reporting the results ●Collaborate with marketing departments (i.e., Social, Digital, Influencers, etc...) to execute wider impacting campaigns across multiple channels ●Creation and maintenance of product detail pages ●Staying on top of administrative requirements Show less



Anheuser-Busch InBev

• Ukraine
• Food and Beverage Services
• 1 - 100 Employee

• Global Management Trainee

  • Jul 2021 - Sep 2021

  During my internship in Budweiser, I worked in the business development team in Shenyang to establish a start-up marketing strategy for high-end beer brands, ISP, and swiftly gained remarkable proportions in Quarter 2. Especially, the market was completely dominated by our competitor Snow previously. Firstly, I was chosen to take the lead among all interns in designing the regional business development content of whole business plan, which was highly rated by the management and marketing team. Meanwhile, I innovatively propounded to consider barbeque restaurants as target distributors and suggested to concentrate on boosting shares of ISP brands, such as Corona, Goose Island, and Hoegaarden. Secondly, I leveraged personal expertise in statistics analysis to dig data on over 10,000 barbeque restaurants and study the correlations of their location, customer profile, and sales potential. Moreover, I chose targeted barbeque restaurants with more customers aged under 35 given their consumption preferences for higher prices to boost self-esteem in parties. Thirdly, I visited over 200 barbeque restaurants and their owners, marketed ISP brands; took charge of relationship maintenance with small business owners, highly rated by all partners. Show less



Nielsen Co (Shanghai) Ltd

• Marketing Specialist/Business Analyst

  • Dec 2020 - Feb 2021

  During my internship in Nielsen, I worked as an FMCG marketing research assistant on the analysis of typical cases, which involves emerging soft drinks market development including annual growth rate and seasonality identification to visualize the overall market performance over past 3 years. First, I constructed five decks to present analysis outcomes from given data and suggestions for newly rising soft drink companies about maintaining a steady revenue in emerging segment market with the method of Retailer Index Methodology and Five “Cs” Method when competing with industry leaders: PepsiCo and Coca-Cola. Second, I organized strategy guidelines individually to draw a clear picture of the category dynamics based on the sales value and sales volume from diversity channels, with recommendations for Kangshifu and NongFu Spring about the detailed management of distribution and particular promotions. Show less