Boyd Stacken
Digital Marketing Manager at Comply™ | Hearing Components- Claim this Profile
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Bio
Credentials
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Radio Marketing Professional Program for Radio Sales
Radio Advertising BureauOct, 2014- Oct, 2024 -
Google Ads Display Certification
GoogleSep, 2022- Oct, 2024 -
Google Ads Measurement Certification
GoogleSep, 2022- Oct, 2024 -
Google Shopping Ads Certification
GoogleSep, 2022- Oct, 2024 -
Google Ads Search Certification
GoogleAug, 2022- Oct, 2024 -
Google Analytics Certification
GoogleAug, 2022- Oct, 2024
Experience
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Comply™ | Hearing Components
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United States
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Computers and Electronics Manufacturing
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1 - 100 Employee
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Digital Marketing Manager
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Apr 2022 - Present
• Drive customer acquisition and top-line business growth (traffic and sales) with full-funnel digital campaigns aligned with overall strategy and business goals• Manage digital campaign calendar, development timelines, and budgets• Plan, manage, and execute all web, SEO/SEM, email/SMS marketing, social media and digital marketing campaigns in collaboration with media agencies and internal team• Manage agency partners to meet our business and marketing goals, working towards continuousimprovement of paid marketing activities• Develop creative briefs for agency partners to align creative, goals, budgets and promotions• Manage and execute social media channel strategy, including the content marketing calendar and the influencer/affiliate/blogger program, to drive follower growth, reach, and engagement• Maintain KPI reporting, weekly, monthly, quarterly, and annual performance reports.• Maintain up-to-date knowledge of digital media best practices and strategies, socializing as appropriate• Support the director and sales team with new B2B digital sales enablement efforts as needed
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Green Oasis
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United States
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Consumer Services
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1 - 100 Employee
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Service Sales Manager | Regional Marketing Manager
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Dec 2018 - Apr 2022
Sales-Grow customer count in all services-Monitor new sales and cancel rates regularly-Develop sales tools-Train and manage inside/outside service sales staff-Create & manage and track inside sales campaigns-Develop effective sales methods for field employeesMajor Functions-Develop loyalty programs to assist in retaining customers-Monitor & Implement upsell opportunities using AMA & CAWMarketing-Target email campaigns-Print marketing-Social media-Cross marketing services-Trade & home show coordination-Website & content development-SEO strategizing -Canvassing & door-to-door campaigns-Working with different vendors on marketing materials & promotions-Graphic Design -Visual communication-Creating & updating marketing materials-Media development & editing-Adobe Premiere, Photoshop & Illustrator assistanceCustomer Service-Phone Answering-Office Support-Customer Service & Satisfaction-Online Reputation Management-Net Promoter Score FunctionsAdministration-Renewal process in Service Assistant-Prepay letters & emails-Marketing letters-Recruitment Assistance-Monitor & Approve Timeclock Hours-Company Uniform Management Other duties and responsibilities as management deem necessary:-Additional training and/or required reading to help evolve the position when requested.-Attending at least one trade show, seminar, class or workshop per year to keep informed about changes in marketing/sales strategies and software advancements.-Actively seek involvement in local and cooperative networks.
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Regional Marketing Manager
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May 2016 - 2022
-Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars-Prepares marketing reports by collecting, analyzing and summarizing sales data-Keeps promotional materials current through coordinating requirements with graphics department, inventorying stock; placing orders; verifying receipts-Supports sales staff by providing data analytics, market trends, forecasts, account analyses, new product information, relaying customer service requests.-Researches competitive products by identifying and evaluating characteristics, market share, pricing, and advertising; maintaining research databases.-Enhances career knowledge by participating in educational opportunities; reading trade publications-Accomplishes company goals by accepting ownership for new and different requests; exploring opportunities to market effectively
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Sales and Marketing Intern
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Sep 2015 - May 2016
-Educated customers concerning the benefits of our lawn-care and landscaping programs-Sold over $30,000 in sales with continuing growth by communicating and maintaining professional relationships with customers -Prospered and critiqued sales scripting and email marketing campaigns-Created and presented daily reports in a timely manner-Performed account acquisition, management, and maintaining clientele records-Processed billing transactions via telecommunications
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Little Free Library
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United States
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Non-profit Organizations
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1 - 100 Employee
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Marketing Intern
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Jun 2015 - Sep 2015
-Develop and implement marketing strategies for Little Free Library via Facebook, Twitter, Instagram-Monitor Little Free Library’s social media outlets and respond to comments,questions and messages sent to LFL through these outlets-Collaborate with Little Free Library staff to create a social media plan that utilizes all of the current social media programs -Develop and implement marketing strategies for Little Free Library via Facebook, Twitter, Instagram-Monitor Little Free Library’s social media outlets and respond to comments,questions and messages sent to LFL through these outlets-Collaborate with Little Free Library staff to create a social media plan that utilizes all of the current social media programs
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Resident Assistant
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Aug 2014 - May 2015
-Established, maintained and enhanced an environment for academic success-Communicated with residents to resolve conflicts or maintain resident concerns-Facilitated group meetings and led residents through community building activities-Created and promoted advertisements for hall-wide and campus events-Performed administrative roles to successfully complete building procedures -Established, maintained and enhanced an environment for academic success-Communicated with residents to resolve conflicts or maintain resident concerns-Facilitated group meetings and led residents through community building activities-Created and promoted advertisements for hall-wide and campus events-Performed administrative roles to successfully complete building procedures
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Education
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2012 - 2016
University of Wisconsin-River Falls
Bachelors of Science, Marketing Communications, Communication Studies
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