Experience

National Institute of Fashion Technology Delhi

• India
• Higher Education
• 100 - 200 Employee

• Assistant Professor

  • Oct 2022 - Present



MMTC-PAMP India Private Limited

• India
• Manufacturing
• 200 - 300 Employee

• Creative Manager

  • Jul 2022 - Oct 2022

  Build and lead the creative team in the production of all Gold and Silver product design, web print and digital marketing collateral. Spearhead and manage creative development strategy for product development, digital and brand design Analyze brand tracking, market trends, consumer need, for new product development Supervise a cross-functional team of graphic designers, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables Conduct brainstorming sessions with marketing team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a responsible manner

• Deputy Manager

  • Jul 2021 - Aug 2022

• Assistant Manager

  • Jun 2014 - Jul 2021

  My role involvesProduct Design:- Understand market trends to develop new product designs for Minted coins and Bars. The design includes the product, product accessories, packaging, and all Point of Sales Material.- Create all external-facing communication documentation and collateral in line with brand objectives and guidelines.- Communication includes Digital Marketing collateral, Offline media advertisements, Board presentations, Business partner pitches, Employee newsletter among other itemsBrand Custodian:- Single point of sign off on all collateral by internal/external stakeholders to ensure adherence to brand guidelines- Train and educate all employees and partners about our brand guidelines - Coordinate with Business Heads to help develop new sub-brand identities within the umbrella brand of MMTC-PAMP. Ex - Digital Gold, Hallmarking, Stakeholder and Project management:- Cross-Functional Coordination for all projects related to New Product Development and marketing campaigns - Vendor management for all marketing related activities- Single point of contact for all marketing-related agencies and advisors