Borja Iñiguez Velasco
Food Service Commercial Leader at Comercial Hispana S de R.L. de C.V.- Claim this Profile
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Chinese Full professional proficiency
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English Full professional proficiency
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Spanish Native or bilingual proficiency
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Bio
Pablo Aranda Hynes
Borja did a great job growing Grupo Peñaflor presence in terms of value and volume in the market. He started working with me as an Export Manager to grow Grupo Peñaflor presence in Chinesse market. The role included looking after current customers, prospect new ones and and develop the team base in China. He also diligently ensures that his KPIs are updated and tracked, which helped me understand what went well and what did not. I am sure Borja will achieve great things in her career. I’m sure he will be a great asset to any team he joins. Pablo
Enrique Pérez del Campo
Mediante la presente, me complace presentar a mi ex alumno de Métodos de Investigación Comercial, D. Borja Iñiguez Velasco. Por sus cualidades profesionales y especialmente sus cualidades como persona, estoy convencido de su aptitud y madurez, para llevar a buen fin todo proyecto en que se implique, toda vez que ha demostrado dedicación, esfuerzo y capacidades sobradas en el transcurso de la Licenciatura. Con un carácter luchador y un empeño constante por conseguir metas cada vez más altas, acumula éxitos y parabienes en todo lo que se propone, haciendo del sentido común; el tesón y la escucha activa con que afrontó su formación, instrumentos eficaces de su aprendizaje; su forma de razonar; actuar y relacionarse con su entorno. Reitero mi más absoluto convencimiento de la suficiencia académica, personal y profesional del candidato.
Pablo Aranda Hynes
Borja did a great job growing Grupo Peñaflor presence in terms of value and volume in the market. He started working with me as an Export Manager to grow Grupo Peñaflor presence in Chinesse market. The role included looking after current customers, prospect new ones and and develop the team base in China. He also diligently ensures that his KPIs are updated and tracked, which helped me understand what went well and what did not. I am sure Borja will achieve great things in her career. I’m sure he will be a great asset to any team he joins. Pablo
Enrique Pérez del Campo
Mediante la presente, me complace presentar a mi ex alumno de Métodos de Investigación Comercial, D. Borja Iñiguez Velasco. Por sus cualidades profesionales y especialmente sus cualidades como persona, estoy convencido de su aptitud y madurez, para llevar a buen fin todo proyecto en que se implique, toda vez que ha demostrado dedicación, esfuerzo y capacidades sobradas en el transcurso de la Licenciatura. Con un carácter luchador y un empeño constante por conseguir metas cada vez más altas, acumula éxitos y parabienes en todo lo que se propone, haciendo del sentido común; el tesón y la escucha activa con que afrontó su formación, instrumentos eficaces de su aprendizaje; su forma de razonar; actuar y relacionarse con su entorno. Reitero mi más absoluto convencimiento de la suficiencia académica, personal y profesional del candidato.
Pablo Aranda Hynes
Borja did a great job growing Grupo Peñaflor presence in terms of value and volume in the market. He started working with me as an Export Manager to grow Grupo Peñaflor presence in Chinesse market. The role included looking after current customers, prospect new ones and and develop the team base in China. He also diligently ensures that his KPIs are updated and tracked, which helped me understand what went well and what did not. I am sure Borja will achieve great things in her career. I’m sure he will be a great asset to any team he joins. Pablo
Enrique Pérez del Campo
Mediante la presente, me complace presentar a mi ex alumno de Métodos de Investigación Comercial, D. Borja Iñiguez Velasco. Por sus cualidades profesionales y especialmente sus cualidades como persona, estoy convencido de su aptitud y madurez, para llevar a buen fin todo proyecto en que se implique, toda vez que ha demostrado dedicación, esfuerzo y capacidades sobradas en el transcurso de la Licenciatura. Con un carácter luchador y un empeño constante por conseguir metas cada vez más altas, acumula éxitos y parabienes en todo lo que se propone, haciendo del sentido común; el tesón y la escucha activa con que afrontó su formación, instrumentos eficaces de su aprendizaje; su forma de razonar; actuar y relacionarse con su entorno. Reitero mi más absoluto convencimiento de la suficiencia académica, personal y profesional del candidato.
Pablo Aranda Hynes
Borja did a great job growing Grupo Peñaflor presence in terms of value and volume in the market. He started working with me as an Export Manager to grow Grupo Peñaflor presence in Chinesse market. The role included looking after current customers, prospect new ones and and develop the team base in China. He also diligently ensures that his KPIs are updated and tracked, which helped me understand what went well and what did not. I am sure Borja will achieve great things in her career. I’m sure he will be a great asset to any team he joins. Pablo
Enrique Pérez del Campo
Mediante la presente, me complace presentar a mi ex alumno de Métodos de Investigación Comercial, D. Borja Iñiguez Velasco. Por sus cualidades profesionales y especialmente sus cualidades como persona, estoy convencido de su aptitud y madurez, para llevar a buen fin todo proyecto en que se implique, toda vez que ha demostrado dedicación, esfuerzo y capacidades sobradas en el transcurso de la Licenciatura. Con un carácter luchador y un empeño constante por conseguir metas cada vez más altas, acumula éxitos y parabienes en todo lo que se propone, haciendo del sentido común; el tesón y la escucha activa con que afrontó su formación, instrumentos eficaces de su aprendizaje; su forma de razonar; actuar y relacionarse con su entorno. Reitero mi más absoluto convencimiento de la suficiencia académica, personal y profesional del candidato.
Credentials
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Marketing in a Digital World (con Honores)
CourseraAug, 2020- Sep, 2024
Experience
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Comercial Hispana S de R.L. de C.V.
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Mexico
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Wholesale Import and Export
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1 - 100 Employee
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Food Service Commercial Leader
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Nov 2022 - Present
Results-oriented professional spearheading business development and strategic initiatives for leading international food top brands in Mexico's Food Service Channel. I have successfully collaborated with renowned companies such as Dole, Kerrygold, Savencia, Valor Chocolates, Nestlé brands, and Lotus. Results-oriented professional spearheading business development and strategic initiatives for leading international food top brands in Mexico's Food Service Channel. I have successfully collaborated with renowned companies such as Dole, Kerrygold, Savencia, Valor Chocolates, Nestlé brands, and Lotus.
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Entrecanales Domecq e Hijos
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Spain
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Wine & Spirits
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1 - 100 Employee
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Independent Business Consultant - single project
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Feb 2022 - Aug 2022
I conducted extensive research on the immense business potential of Spanish wines in the Chinese market. By meticulously analyzing consumer wine preferences, conducting thorough benchmarking exercises, and comprehensively assessing the competitive landscape, I gained valuable insights into the dynamics and opportunities of this market. Leveraging my findings, I took charge of spearheading a comprehensive 5-year business plan, strategically outlining a robust roadmap of key initiatives. This encompassed a range of impactful strategies, including targeted product launches, the establishment of new distribution channels, and a substantial increase in the Advertising & Promotion budget for the core portfolio. The overarching goal of this plan was to duplicate revenue by the end of the fifth year, while simultaneously surpassing the annual growth rate of the Spanish wine category in China. Show less
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Grupo Peñaflor
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Argentina
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Wine & Spirits
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700 & Above Employee
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Export Area Manager - Head of Commercial Office
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Mar 2016 - Oct 2021
Grupo Peñaflor, the foremost market leader in the Argentinian wine industry and a prominent winery group globally, has consistently demonstrated its prominence. With an impressive annual revenue of USD 560 million and a substantial 26% share of Argentine wine exports, the organization has firmly established itself as a key player in the industry. Headquartered in Buenos Aires, Grupo Peñaflor extends its reach through commercial offices located in London, Berlin, Shanghai, and Singapore. During my tenure, I had the privilege of overseeing the operations of the commercial office in China, assuming responsibility for monitoring all aspects of the business, including profit and loss (P&L) statements and sales and operations planning (S&OP). My role entailed identifying and cultivating relationships with new importers and distributors across each of the business divisions: branded labels, private labels, and bulk wines. Show less
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Matarromera Wines
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Spain
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Beverage Manufacturing
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1 - 100 Employee
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Export Area Manager - Asia Pacific
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Feb 2015 - Mar 2016
Renowned as one of Spain's most prestigious producers of fine wines and spirits, we have consistently earned accolades from leading wine critics, boasting ratings of up to 95 points. With our headquarters situated in Valladolid, Spain, and commercial offices strategically located in the UK, China, and Mexico, we have successfully expanded our global presence. Our annual revenue stands at an impressive 20 million Euros. During my tenure, I had the privilege of managing 10 key accounts within the region. I took charge of identifying and fostering relationships with new importers and distributors, capitalizing on emerging markets in the Asia-Pacific region. Additionally, I played a crucial role in negotiating annual business plans with our esteemed customers, ensuring mutually beneficial agreements and sustainable growth. Show less
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Business Development Executive
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Apr 2013 - Feb 2015
As an importer and distributor based in Shanghai, our company specializes in curating and supplying gourmet products from Spain. With a strategic focus on serving five-star hotels and fine dining restaurants in first-tier cities throughout China, we have established ourselves as a trusted provider of high-quality culinary offerings. Our extensive portfolio boasts an impressive 1500 SKU range, catering to the diverse needs and discerning palates of our esteemed clientele. In my role, I spearheaded the development of the B2C distribution channel, creating new avenues for reaching individual consumers directly. This involved managing our retail shops, overseeing various essential aspects such as accounting, staff management, and stock management, ensuring seamless operations and optimal customer experience. Show less
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Dezan Shira & Associates
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Hong Kong
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Accounting
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100 - 200 Employee
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Marketing Internship
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Nov 2012 - Apr 2013
Dezan Shira & Associates is a leading pan-Asia professional services firm offering a comprehensive range of multidisciplinary solutions, including market entry support, legal services, accounting, tax advisory, HR consulting, technology solutions, and operational guidance to international investors. In my role, I provided valuable support to the marketing manager in identifying distribution channels for the company's monthly paper magazine, ChinaBriefing. Collaboratively, we strategized and executed plans to expand the reach and visibility of the publication. Additionally, I played a pivotal role in the content management process, ensuring the magazine's content was optimized for the Spanish-speaking audience. This involved revising existing content in Spanish and translating articles and papers from English and Chinese into Spanish. Show less
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CaixaBank
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Spain
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Banking
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700 & Above Employee
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Bank Teller
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Sep 2008 - May 2010
-Cash Handling and Transactions: Conduct various cash-related transactions, including deposits, withdrawals, check cashing, and currency exchanges. Maintain accuracy in balancing cash drawers and adhere to stringent security protocols. -Customer Service: Deliver exceptional service, greeting customers warmly and attentively. Act as a trusted point of contact, addressing inquiries, resolving concerns, and providing information about bank products and services. -Account Management: Assist customers in opening and closing accounts, updating customer information, and processing account-related requests such as transfers, payments, and statement inquiries. Ensure compliance with bank policies and procedures. -Sales and Referrals: Identify opportunities to promote and cross-sell bank products and services based on customer needs. Proactively refer customers to specialized banking professionals for more complex financial requirements. -Recordkeeping and Documentation: Maintain accurate records of transactions, customer interactions, and account documentation. Ensure adherence to legal and regulatory requirements while protecting customer privacy and data confidentiality. -Problem Resolution: Handle customer complaints or issues promptly and professionally, striving for swift resolutions. Escalate complex concerns to appropriate personnel while maintaining a positive and helpful demeanor. -Compliance and Risk Management: Adhere to internal controls and compliance regulations to mitigate risks. Stay updated on regulatory changes and follow procedures to ensure compliance with anti-money laundering (AML) and Know Your Customer (KYC) guidelines. -Team Collaboration: Collaborate with colleagues and contribute to a positive team environment. Share knowledge, assist with training new team members, and actively participate in team meetings and initiatives. Show less
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Education
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2006 - 2011
Universidad Complutense de Madrid
Bachelor of Business Administration (B.B.A.), International Finance -
2022 - 2022
University of California, Berkeley, Haas School of Business
Marketing/Marketing Management, General -
2018 - 2018
Wine & Spirit Education Trust
Advanced certificate, Wine -
2011 - 2013
Shanghai International Studies University
Chinese Language and Literature
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