Borja Gil Moreno
Business Unit Managing Director - Omnia Mobile Spain at Infinia Mobile- Claim this Profile
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Inglés Full professional proficiency
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Alemán Elementary proficiency
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Español Native or bilingual proficiency
Topline Score
Bio
Credentials
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Fundamentos de la gestión de ventas
LinkedInJan, 2022- Nov, 2024 -
Gestión de equipos mediante OKR's o misiones, objetivos y resultados clave
LinkedInJan, 2022- Nov, 2024 -
Transición a puestos de gestión para profesionales de ventas
LinkedInJan, 2022- Nov, 2024 -
Pensamiento estratégico
LinkedInDec, 2021- Nov, 2024
Experience
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Infinia Mobile
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Spain
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Advertising Services
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1 - 100 Employee
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Business Unit Managing Director - Omnia Mobile Spain
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Jul 2018 - Present
Digital Marketing Company, "Out of Home and Digital Out of Home" & Digital Advertising. Big Data technological platform (mobile DMP - Mobile Data Management Platform ) that provides control to the omnichannel (On-Off) advertising impact to user, OOH Advertising + Digital advertising in double impact• Responsible for defining the sales strategy, launching and implementing the strategy to achieve Omnia Mobile's objectives.• In charge of a team of operations and customer service.• Responsible for product presentation and being part of the negotiation to close agreements with large media agencies: GroupM, OMD, Publicis, Dentsu Aegis, Havas, Magna Global.• Development of a new sales channel; from defining the strategy, training and ensuring the achievement of objectives of each business Partner who are big players of out of home advertising market such as: 014 Media, Exterion Media, Callao City Lights, Clece OOH, Abba.• Sales objectives compliance through the channels: Partners and Agencies - 120% of the quota.
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Strategic Projects & Business Development Director IBERIA & LATAM
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Nov 2016 - Jul 2018
• Market introduction of the first mobile DMP Big Data for the advertising sector.• Prospecting and project management at IBERIA & LATAM; supporting Country Manager´s of each country. Making initial presentations and training to different countries.• Successful negotiation of measurement agreements and activation of digital advertising campaigns in Indoor & Outdoor Analytics projects. Agreements with direct Clients, such as BMW, Mini, Burger King, Endesa, Hyundai, McDonalds, etc.• Agreements with media agencies: Wink, Carat, PosterScope, OMD, Havas, GroupM, Publicis.• Search and detection of new business opportunities for the different units of Infinia Group: propose and close “win-win” agreements with the publishers and developers sector; as well as with direct clients and media agencies.• Responsible for negotiating with Cisco Systems & Cisco Partners the conditions of the contract for the implementation of technological infrastructure. As well as being the Key Project Leader of Grupo Infinia.• Internal sale of the need to sign an agreement with PwC (PricewaterhouseCoopers) for the Audit of Infinia technology; after analyzing different alternatives.• Sales objective compliance: responsible for 20% of the Group's total income.
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Business Unit Managing Director - Mediatracking Spain
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May 2015 - Oct 2016
• Responsible for the definition and execution of the sales strategy.• Presentation, negotiation and closing the Agreements with important media agencies and other "players" in the market; such as Havas, Carat, Publicis, Magna, GroupM, etc.• Launch of the first technology platform for real-time auditing of advertising campaigns on radio.• Active participation in development and improvements of the platform with the tech team.
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Network Steel
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Spain
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Mining
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1 - 100 Employee
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Latam Country Manager (Peru, Colombia & Chile) - (Based at Lima-Peru)
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Feb 2013 - May 2015
• Responsible for opening a new market (LATAM) for Network Steel Resources. From market research, launch, brand positioning and presentation.• Detection and direct contact with potential clients; such as large steel importers, manufacturing and distributors.• Recruitment and selection of suitable Partners to achieve objectives; as well as definition of objectives and assurance of results in each country.• Compliance of sales objetives: USD 20 MM in the last 8 months. • Responsible for opening a new market (LATAM) for Network Steel Resources. From market research, launch, brand positioning and presentation.• Detection and direct contact with potential clients; such as large steel importers, manufacturing and distributors.• Recruitment and selection of suitable Partners to achieve objectives; as well as definition of objectives and assurance of results in each country.• Compliance of sales objetives: USD 20 MM in the last 8 months.
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Porsche Ibérica
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Spain
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Sales Manager - Porsche Madrid
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Jun 2006 - Feb 2013
• Responsible for managing a sales team. Focus on training and defining sales targets for each and with the respective product mix (911, Cayenne, Panamera, Boxster, Cayman).• Preparation of sales forecast and study of competitors.• Ensuring the effective use of the marketing budget.• Sales to strategic accounts (large companies) and business development with the luxury sector to grow the client base (American Express, Endesa, Telefónica, Cartier, LVMH, X-Trade Brokers, BBVA Privanza, JP Morgan, Bankia, Popular Private Banking, Banesto, Banco Santander, Movistar).• Initiative to open new markets, such as the Renting and corporate sales sector to sell Porsche fleets. Responsible for direct treatment and negotiation. Proposal and organization of "co-branding" events with companies in the luxury sector to achieve increased sales for both parties.• Continuous training with factory personnel from Porsche AG (Spain and Germany).• Led for Spain, 3 of 4 projects to improve sales and marketing processes with headquarters.• Sales objective compliance: Responsible for 12% of the market share (Spain and Portugal) and in times of crisis, managed to participate with 14%.
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Porsche Salesman - Porsche Madrid
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Feb 2000 - Jun 2006
• Direct customer service, developing public relations with the customer and their contacts.• Contribution of ideas to the marketing area to generate sales opportunities through events.• Achieving and exceeding annual sales targets. For several years it remained in the Top3 of sales in Spain and Portugal.• International Junior Managers Training in Stuttgart; focused on young people with high potential.
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Finance Department Assistant
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Jun 1997 - Feb 2000
• I entered as an Intern while studying being hired as an Employee after.• Accounting of the Madrid subsidiary, in charge of communication at the international level of the department with group companies.• Collaborations with the Department of Press, Public Relations and General Management of "Porsche Ibérica".
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Education
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1997 - 2000
Universidad Complutense de Madrid
Alta Especialización en Marketing · Madrid -
2020 - 2021
ThePowerMBA
Programa ThePower MBA, Business Expert - Gestión y Administración de Empresas -
1997 - 2000
ESERP Business School
Licenciatura en Administarcion y Dirección de Empresas, Business Administration, Marketing and Public Relations -
1997 - 2000
IICP
Bachelor en Ciences de l´Entreprise et Relations Publiques · Madrid -
1995 - 1997
Centro Universitario Cardenal Cisneros
2 años de Licenciatura en Económicas, Economía -
2022 - 2022
Founderz
Master en Blockchain & Negocio, Empresa, gestión, marketing y disciplinas afines
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