Partnership Media and Activation at LaLiga

• Aug 2021 - Present

Licensing and Marketing Manager

• Jan 2018 - Aug 2021

National Business Development Manager

• Jan 2018 - Sep 2020

Co-founder of Play Coindeco S.L. • Exclusive distributor of Bleacher Creatures for Europe • Official licensed of some of the most important brands worldwide such as NBA, Real Madrid, Atlético de Madrid, Real Betis Balompié, Federación Española de Fútbol and some music bands Negotiate agreements and conditions with important distributors such as El Corte Inglés or Footlocker for our territory and presence in more than 60 point of sales Follow-up relations with our official licensors (football clubs, record companies and other institutions) for our territory Manage and coordinate a team of four people with responsibilities in different areas of the business: IT and logistics, vendor management, marketing and sales Show less

Field Sales Specialist

• Oct 2016 - Jan 2018

Managed sell out and effectiveness sales reports with tools such as SAP or Microstrategy (expert level in Excel) Followed-up and analyzed football and running leadership plans (promotions and sales growth strategies) Supported Specialist Sales team in diverse issues such as pre-orders, effectiveness, teamwear and handled samples. Activated marketing activities with clients of both Specialist and Field departments colaborating with marketing agencies. Managed sell out and effectiveness sales reports with tools such as SAP or Microstrategy (expert level in Excel) Followed-up and analyzed football and running leadership plans (promotions and sales growth strategies) Supported Specialist Sales team in diverse issues such as pre-orders, effectiveness, teamwear and handled samples. Activated marketing activities with clients of both Specialist and Field departments colaborating with marketing agencies.

Business Development Analyst

• May 2015 - Jun 2016

Coordinating marketing campaigns focusing on our membership base and new target markets abroad (Ex: China).Analyzing and processing databases to increase revenues, optimize communications and for other purposes.Elaborating market research in relation to ticketing prices, memberships, revenues and match-ray attendance.Preparing evaluation reports, information memoranda and presentations to the board of directors.

Marketing and Comunication Analyst

• Jan 2014 - Apr 2015

Followed-up relationships with both European and Spanish entities within the sports business, such as UEFA, in order to créate synergies.Supported the execution of the brand ́s sponsorship agreements (Mahou, Plus 500, Canal +) in different areas (events, social media, promotional tours, etc...).Developed the Annual Report for the Club ́s stakeholders, mainly for shareholders and partners (sponsors, suppliers).

Finance and Accounting Intern

• Dec 2012 - Jul 2013

Elaborated accounting statements and conducted the annual closing of the books at each fiscal period. Employed financial and accounting software such as ContaPlus. Advised on financial, urban and taxation issues to major Spanish equities and family estates. Elaborated accounting statements and conducted the annual closing of the books at each fiscal period. Employed financial and accounting software such as ContaPlus. Advised on financial, urban and taxation issues to major Spanish equities and family estates.