CMO

• juin 2022 - - aujourd’hui

Head of Analytics & PPC

• févr. 2021 - juin 2022

• Development of marketing strategies and implementation of paid B2B advertising campaigns in the US, UK, UAE, Singapore, and EU countries. Target audiences are Crypto, Fintech, and IT.• Search and segmentation of the target audience.• Launch and optimization of advertising channels: Google Ads, Meta Ads, Twitter Ads, LinkedIn Ads.• Web analytics - setup and analysis.• Marketing spend optimization.• A/B testing of hypotheses.• Lead acquisition. • Development of marketing strategies and implementation of paid B2B advertising campaigns in the US, UK, UAE, Singapore, and EU countries. Target audiences are Crypto, Fintech, and IT.• Search and segmentation of the target audience.• Launch and optimization of advertising channels: Google Ads, Meta Ads, Twitter Ads, LinkedIn Ads.• Web analytics - setup and analysis.• Marketing spend optimization.• A/B testing of hypotheses.• Lead acquisition.

PPC Manager

• févr. 2020 - mai 2022

• Development and implementation of promotion strategy in Google Ads & YaDirect channels.• PPC Team Management.• Development and launch of advertising campaigns, search, banner ad campaigns for the brand's website and partner stores.• Development and launch of remarketing campaigns, recovering abandoned carts, customers warming up, and increasing sales.• Competitors analysis.• Analysis and building large semantic cores.• Calculation and optimization of the advertising budget• Achieving KPI targets and improving sales• Setting up end-to-end analytics• Marketing reports and analytics.

Digital Marketing Consultant

• févr. 2022 - mars 2022

• Audit of current marketing activities and promotion strategies. Identification of advertising shortcomings and search for business growth opportunities.• Audit of advertising campaigns, social media accounts, advertising cabinets settings, and site analytics.• Provided consulting for the CEO and the team on the market promotion of the crypto project.• Developing an online promotion strategy for a crypto project. • Audit of current marketing activities and promotion strategies. Identification of advertising shortcomings and search for business growth opportunities.• Audit of advertising campaigns, social media accounts, advertising cabinets settings, and site analytics.• Provided consulting for the CEO and the team on the market promotion of the crypto project.• Developing an online promotion strategy for a crypto project.

Perfomance Marketing Specialist

• mars 2020 - déc. 2021

• Performance marketing campaigns for startup pitching sessions and hackathons.• Team management.• Development and implementation of strategies for performance marketing campaigns for startup pitching sessions and hackathons for a variety of fields: Data Science & Machine Learning, Cybersecurity, Fintech, Digital Health, etc.• Developing communication maps and conducting JTBD research of the target audience.• Launch of advertising campaigns on Google Ads, Meta Ads, Twitter Ads, LinkedIn Ads, Ya Direct, Youtube, VK, Telegram.• Implementation and configuration of web analytics.• Optimization of the marketing budget.• Launch of large-scale remarketing campaigns.• Competitor analysis.• Building large semantic cores.• Calculation and control of the advertising budget.• Achieving KPI targets by reaching the desired number of registrations for events.• Marketing reports.

Perfomance Marketing Manager

• janv. 2021 - nov. 2021

• Developing an online marketing strategy from scratch.• Customer Development surveys• Communication cards and JTBD research of the target audience.• Interaction with contractors and team management.• Launching advertising campaigns on Google Ads, YaDirect, Meta, Telegram.• Brand Awareness campaigns.• Achieving KPI targets and leads acquisition.• Web analytics.• Reports. • Developing an online marketing strategy from scratch.• Customer Development surveys• Communication cards and JTBD research of the target audience.• Interaction with contractors and team management.• Launching advertising campaigns on Google Ads, YaDirect, Meta, Telegram.• Brand Awareness campaigns.• Achieving KPI targets and leads acquisition.• Web analytics.• Reports.

PPC & Marketing Manager

• nov. 2019 - nov. 2021

• Developing and implementing promotion strategies in the US, France, and Russia markets. Marketing activities were launched from scratch.• Team management.• Site usability audit and CMJ compilation.• Communication map and JTBD research of the target audience.• Customer Development surveys.• Content making with the design department.• Analytics setup and integration of pixels and tags on the site.• Integration of e-commerce on the website.• Setting up advertising cabinets.• A/B hypothesis testing.• Launching successful PPC campaigns• Achieving KPI targets: ROI, LTV, CPA.• Content marketing for the USA and France.

UA Specialist

• mai 2021 - oct. 2021

• Development and implementation of mobile application marketing strategy.• Launching advertising campaigns on Google Ads, Youtube, Facebook Ads in the US, UK, Australia, Canada, Russia.• Content making together with the design department.• Google Analytics & Firebase - Setup and analysis.• Achieving KPI targets. • Development and implementation of mobile application marketing strategy.• Launching advertising campaigns on Google Ads, Youtube, Facebook Ads in the US, UK, Australia, Canada, Russia.• Content making together with the design department.• Google Analytics & Firebase - Setup and analysis.• Achieving KPI targets.

Digital Marketer

• oct. 2020 - sept. 2021

• Development and implementation of an online marketing strategy for a joint Edtech product from Jedi University and Grid Dynamics.• Achieving the goals of attracting the required number of students to the training course.• Launching online marketing activities from scratch.• Communication card and JTBD research of the target audience.• Customers Development.• Creation of creatives and videos together with the design department.• Setting up end-to-end analytics.• A/B hypothesis testing.• Launching PPC campaigns and achieving key indicators of return on investment, LTV, CPA.• Forecasting and budget calculation. Marketing reports.

PPC & Marketing Manager

• août 2014 - mars 2020

• Development and implementation of a marketing strategy for promoting an online tour aggregator.• Interaction with contractors and team coordination.• Launch of advertising campaigns on Google Ads, Meta Ads, Ya Direct, YouTube, VK, Telegram.• Achievement of KPI: ROI, CPO, LTV.• Launch of Push mailing.• Email marketing.• Working with YouTube influencers.• Implementation and configuration of end-to-end analytics.• Work on cost optimization and budget control.• Remarketing companies.• Competitor analysis.• Building large semantic cores.• Marketing reports.

Email Marketer & PPC Specialist

• sept. 2015 - févr. 2020

• Launch advertising campaigns on Google Ads, YaDirect, VK, Meta.• Preparation of email newsletters and work with the audience of the yoga school.• PPC campaigns for school events and yoga tours. • Launch advertising campaigns on Google Ads, YaDirect, VK, Meta.• Preparation of email newsletters and work with the audience of the yoga school.• PPC campaigns for school events and yoga tours.

PPC Specialist

• mai 2017 - juin 2019

• PPC campaigns and Youtube video campaigns for global brands like Ricoh, Asus, Western Digital, and Eaton.• Web Analytics Launch and setup.• Work on cost optimization and budget control.• Launching retargeting campaigns.• Competitor analysis.• Building large semantic cores.• Calculation and control of the advertising budget.• Achieving KPI targets• Marketing reports. • PPC campaigns and Youtube video campaigns for global brands like Ricoh, Asus, Western Digital, and Eaton.• Web Analytics Launch and setup.• Work on cost optimization and budget control.• Launching retargeting campaigns.• Competitor analysis.• Building large semantic cores.• Calculation and control of the advertising budget.• Achieving KPI targets• Marketing reports.

CAS Department Senior Specialist

• oct. 2008 - sept. 2012

Information Systems Department Specialist

• avr. 2007 - oct. 2008