CMO

• Jun 2022 - Present

Head of Analytics & PPC

• Feb 2021 - Jun 2022

• Development of marketing strategies and implementation of paid B2B advertising campaigns in the US, UK, UAE, Singapore, and EU countries. Target audiences are Crypto, Fintech, and IT. • Search and segmentation of the target audience. • Launch and optimization of advertising channels: Google Ads, Meta Ads, Twitter Ads, LinkedIn Ads. • Web analytics - setup and analysis. • Marketing spend optimization. • A/B testing of hypotheses. • Lead acquisition. • Development of marketing strategies and implementation of paid B2B advertising campaigns in the US, UK, UAE, Singapore, and EU countries. Target audiences are Crypto, Fintech, and IT. • Search and segmentation of the target audience. • Launch and optimization of advertising channels: Google Ads, Meta Ads, Twitter Ads, LinkedIn Ads. • Web analytics - setup and analysis. • Marketing spend optimization. • A/B testing of hypotheses. • Lead acquisition.

Digital Marketing Consultant

• Apr 2022 - May 2022

• Audit of current marketing activities and promotion strategies. Identification of advertising shortcomings and search for business growth opportunities. • Audit advertising campaigns, social media accounts, advertising cabinets settings, and site analytics. • Provided consulting for the CEO and the team on the market promotion of the crypto project. • Developing an online promotion strategy for a crypto project. • Audit of current marketing activities and promotion strategies. Identification of advertising shortcomings and search for business growth opportunities. • Audit advertising campaigns, social media accounts, advertising cabinets settings, and site analytics. • Provided consulting for the CEO and the team on the market promotion of the crypto project. • Developing an online promotion strategy for a crypto project.

PPC Manager

• Feb 2020 - May 2022

• Development and implementation of promotion strategy in Google Ads & YaDirect channels. • PPC Team Management. • Development and launch of advertising campaigns, search, banner ad campaigns for the brand's website and partner stores. • Development and launch of remarketing campaigns, recovering abandoned carts, customers warming up, and increasing sales. • Competitors analysis. • Analysis and building large semantic cores. • Calculation and optimization of the advertising budget • Achieving KPI targets and improving sales • Setting up end-to-end analytics • Marketing reports and analytics. Show less

Perfomance Marketing Manager

• Mar 2020 - Dec 2021

• Performance marketing campaigns for startup pitching sessions and hackathons. • Team management. • Development and implementation of strategies for performance marketing campaigns for startup pitching sessions and hackathons for a variety of fields: Data Science & Machine Learning, Cybersecurity, Fintech, Digital Health, etc. • Developing communication maps and conducting JTBD research of the target audience. • Launch of advertising campaigns on Google Ads, Meta Ads, Twitter Ads, LinkedIn Ads, Ya Direct, Youtube, VK, Telegram. • Implementation and configuration of web analytics. • Optimization of the marketing budget. • Launch of large-scale remarketing campaigns. • Competitor analysis. • Building large semantic cores. • Calculation and control of the advertising budget. • Achieving KPI targets by reaching the desired number of registrations for events. • Marketing reports. Show less

Perfomance Marketing Manager

• Jan 2021 - Nov 2021

• Developing an online marketing strategy from scratch. • Customer Development surveys • Communication cards and JTBD research of the target audience. • Interaction with contractors and team management. • Launching advertising campaigns on Google Ads, YaDirect, Meta, Telegram. • Brand Awareness campaigns. • Achieving KPI targets and leads acquisition. • Web analytics. • Reports. • Developing an online marketing strategy from scratch. • Customer Development surveys • Communication cards and JTBD research of the target audience. • Interaction with contractors and team management. • Launching advertising campaigns on Google Ads, YaDirect, Meta, Telegram. • Brand Awareness campaigns. • Achieving KPI targets and leads acquisition. • Web analytics. • Reports.

PPC & Marketing Manager

• Nov 2019 - Nov 2021

• Developing and implementing promotion strategies in the US, France, and Russia markets. Marketing activities were launched from scratch. • Team management. • Site usability audit and CMJ compilation. • Communication map and JTBD research of the target audience. • Customer Development surveys. • Content making with the design department. • Analytics setup and integration of pixels and tags on the site. • Integration of e-commerce on the website. • Setting up advertising cabinets. • A/B hypothesis testing. • Launching successful PPC campaigns • Achieving KPI targets: ROI, LTV, CPA. • Content marketing for the USA and France. Show less

UA Specialist

• May 2021 - Oct 2021

• Development and implementation of mobile application marketing strategy. • Launching advertising campaigns on Google Ads, Youtube, Facebook Ads in the US, UK, Australia, Canada, Russia. • Content making together with the design department. • Google Analytics & Firebase - Setup and analysis. • Achieving KPI targets. • Development and implementation of mobile application marketing strategy. • Launching advertising campaigns on Google Ads, Youtube, Facebook Ads in the US, UK, Australia, Canada, Russia. • Content making together with the design department. • Google Analytics & Firebase - Setup and analysis. • Achieving KPI targets.

Digital Marketer

• Oct 2020 - Sep 2021

• Development and implementation of an online marketing strategy for a joint Edtech product from Jedi University and Grid Dynamics. • Achieving the goals of attracting the required number of students to the training course. • Launching online marketing activities from scratch. • Communication card and JTBD research of the target audience. • Customers Development. • Creation of creatives and videos together with the design department. • Setting up end-to-end analytics. • A/B hypothesis testing. • Launching PPC campaigns and achieving key indicators of return on investment, LTV, CPA. • Forecasting and budget calculation. Marketing reports. Show less

PPC & Marketing Manager

• Aug 2014 - Mar 2020

• Development and implementation of a marketing strategy for promoting an online tour aggregator. • Interaction with contractors and team coordination. • Launch of advertising campaigns on Google Ads, Meta Ads, Ya Direct, YouTube, VK, Telegram. • Achievement of KPI: ROI, CPO, LTV. • Launch of Push mailing. • Email marketing. • Working with YouTube influencers. • Implementation and configuration of end-to-end analytics. • Work on cost optimization and budget control. • Remarketing companies. • Competitor analysis. • Building large semantic cores. • Marketing reports. Show less

Email Marketer & PPC Specialist

• Sep 2015 - Feb 2020

• Launch advertising campaigns on Google Ads, YaDirect, VK, Meta. • Preparation of email newsletters and work with the audience of the yoga school. • PPC campaigns for school events and yoga tours. • Launch advertising campaigns on Google Ads, YaDirect, VK, Meta. • Preparation of email newsletters and work with the audience of the yoga school. • PPC campaigns for school events and yoga tours.

PPC Specialist

• May 2017 - Jun 2019

• PPC campaigns and Youtube video campaigns for global brands like Ricoh, Asus, Western Digital, and Eaton. • Web Analytics Launch and setup. • Work on cost optimization and budget control. • Launching retargeting campaigns. • Competitor analysis. • Building large semantic cores. • Calculation and control of the advertising budget. • Achieving KPI targets • Marketing reports. • PPC campaigns and Youtube video campaigns for global brands like Ricoh, Asus, Western Digital, and Eaton. • Web Analytics Launch and setup. • Work on cost optimization and budget control. • Launching retargeting campaigns. • Competitor analysis. • Building large semantic cores. • Calculation and control of the advertising budget. • Achieving KPI targets • Marketing reports.

CAS Department Senior Specialist

• Oct 2012 - Sep 2014

Information Systems Department Specialist

• Apr 2011 - Oct 2012