Marketing Manager Partnerships

• Nov 2019 - Present

- Lead local strategies in Europe and SEA and work with partners to raise brand awareness, increase product adoption and drive sales.- Plan, coordinate and execute integrated marketing campaigns that span multiple channels (including TV, broadcast, digital, social, CRM)- Work cross-functionally with Creative, Data Analytics, User Acquisition, and other external and internal teams to plan go-to-marketing communication and optimize outcome of brand initiatives- Drive effective and empowering briefs and tasks that articulate the business needs and result in best in class campaigns execution- Leverage data and feedback from internal and external stakeholders to evaluate projects and formulate powerful insights that will improve brand positioning and marketing campaigns.- Ensure all local brand efforts are in line with the company strategy and guidelines.

Marketing Manager

• Mar 2015 - Nov 2019

- Managing, planning, executing and optimizing the overall marketing strategy to increase brand awareness, customer engagement and growth.- Plan, coordinate and lead all integrated marketing campaigns across channels: Digital: Facebook and Google ads, Criteo ads, Email Automation, Content marketing, Affiliate & Partner marketing. Offline: TV, OOH, events.- Build strategic relationships and partnerships with agencies and freelancers.- Monitor and analyze the performance of all marketing activities and implement improvements to increase conversion rates: UX improvements, campaign optimizations.- Account-based marketing: analyze customer behaviour, identifying target audiences, create segments and launch personalized campaigns.- Product launch and management: plan and implement new product features and improvements to enhance the user journey. Define and coordinate developing key features in internal CRM platform.- Build and lead Marketing, Content and Customer Service teams.

Marketing & Business Development Manager

• Sep 2013 - Mar 2015

- Define and manage the overall strategy to generate leads and convert them into paying customers.- Create and present product demos to drive sales.- Conduct Market and User research to define user persona and segments.- Plan and execute marketing campaigns for lead generation. Manage and optimize Facebook and Google ad campaigns and budgets.- Create educational blog articles and social media campaigns to raise brand awareness and lead generation.- Implement new product features and enhancements.

Marketing Specialist

• May 2013 - Aug 2013

- Manage, optimize and analyze Facebook and Google ad campaigns and budgets.- Plan and coordinate marketing campaigns for user acquisition including social media and blog articles.- Conduct competitive and user research. - Manage, optimize and analyze Facebook and Google ad campaigns and budgets.- Plan and coordinate marketing campaigns for user acquisition including social media and blog articles.- Conduct competitive and user research.

Co-Founder

• Mar 2012 - Aug 2013

'Vzemam' is a free mobile application for Android, with which you can follow all offers for collective shopping sites.- Define product concept and features.- Plan and manage marketing and sales campaigns.- Build partnerships to increase product value. 'Vzemam' is a free mobile application for Android, with which you can follow all offers for collective shopping sites.- Define product concept and features.- Plan and manage marketing and sales campaigns.- Build partnerships to increase product value.

Marketing Specialist

• Oct 2011 - Apr 2013

- Manage customer relations and drive sales.- Project management: bridge all stakeholders, development team and customers to ensure delivering the best features and customer service.- Manage Google ads campaigns and Search engine optimization. - Manage customer relations and drive sales.- Project management: bridge all stakeholders, development team and customers to ensure delivering the best features and customer service.- Manage Google ads campaigns and Search engine optimization.

Sales representative

• Apr 2011 - Oct 2011

- Generate new leads and drive sales.- Prepare shopping offers to increase conversion rate. - Generate new leads and drive sales.- Prepare shopping offers to increase conversion rate.

Research Trainee

• Aug 2010 - Sep 2010