Experience

AGRICOVER

• Farming
• 300 - 400 Employee

• Key Account Manager

  • Oct 2019 - Present



Alcamade

• United States
• Food and Beverage Services

• Europe Sales Manger

  • Feb 2018 - Jul 2020



Platinum Brands Ltd

• Off Trade Manager

  • Jun 2015 - Oct 2019

  Wine and spirits Wine and spirits



PRODAL '94 SRL

• Beverage Manufacturing
• 1 - 100 Employee

• Export Manager

  • Nov 2007 - May 2015

  • Opening operations in Bulgarian territory and prospect for export operations in the south south-est. region • Prepare and sustain in front of the owners the P&L budget ,the sales and marketing strategy • After we define the strategy for 2008 we decide to open an subsidiary , in this way to be able to understand better the operations abroad. • For the first year of sales we conclude that the whole amount of sales will be around 1 % of the total market, with an 300 thousands euro marketing budget for an aggressive entry in a market with more than 100 vodka brands • Evaluate the amount of alcoholic beverages market for a better understanding of the Bulgarian market and to approximate the first year objectives • Contact more distributors with national range covering and conclude the contract with an distributor who can reach our main objectives on the Bulgarian territory • Elaborate with the publicity company the marketing strategy for Stalinskaya and Wembley launch • Prepare with and for ours distributor the sales strategy for an successful lunching • Prepare and conclude all the administrative papers to make the imports • Establish contacts and start negotiations with distributors in Croatia, Serbia, Macedonia, Slovakia, Greece Cyprus, Turkey, Montenegro. • Succeed to list our products in the main International and Local Key Accounts • I’ve made for Cartel ltd (one of the major wine importer) and Meik 98 ltd ( the biggest Bulgarian alcohol distributor) strategies for 2012 till 2014.I do this strategies to help them to became more professionals in their work and, in this way, to improve my business in Bulgaria. Show less



AGRICOVER

• Farming
• 300 - 400 Employee

• General manager

  • Feb 2003 - Oct 2007

  • Manage a company with 36 millions euro turnover , 76 employees and 40 distributors • Elaborate and redefine ,when was necessary, the sales strategy for distributors and IKA clients • Establish the annual financial policy according to be profitable or to gain more market share • Accordingly with sales strategies we became the second player in vegetable oil market with 18.5% volume market share(MEMRB source) • As a General Manager I coordinate and supervise the sales ,account and logistic departments • Beaucause of the product particularity I must change and elaborate new price policy accordingly with the realities of the market • Establish annual and monthly objectives to sales department most of all to gain more market share • Maintain relationship with the vegetable oil plant in Buzau to avoid the out of stock situation • Elaborate with account department annual and monthly budgets • Elaborate the three years sales strategy and yearly commercial policy • Reorganize sales team Show less



Granddis

• Area Sales Manager

  • Jan 2000 - Mar 2003

  • Achieved sales targets on my area • Increase market share • Realized the distribution objectives • Training with the distributor sales force • Area marketing programs • Summer programs to increase sales volumes • Establish sales objectives for 2001 and 2002 • Achieved sales targets on my area • Increase market share • Realized the distribution objectives • Training with the distributor sales force • Area marketing programs • Summer programs to increase sales volumes • Establish sales objectives for 2001 and 2002



INTERBRANDS ORBICO

• Romania
• Manufacturing
• 400 - 500 Employee

• Area Sales Supervisor BAT Division

  • 1997 - 2000

  • Opening filial • Hiring personnel • Determinate sales routes • Established monthly sales objectives • Monthly and three months forecast • Opening filial • Hiring personnel • Determinate sales routes • Established monthly sales objectives • Monthly and three months forecast



Coca Cola Romania

• Galati County, Romania

• Sales Supervisor

  • Oct 1994 - Sep 1997

  • Introducing the pre-sell system • Coordinate the sales team • Rerouting • Introducing the pre-sell system • Coordinate the sales team • Rerouting