Experience

RAJA

• Retail Office Equipment
• 700 & Above Employee

• International Web Manager

  • Nov 2019 - Present

  Capitalize on the Group's know-how to develop the turnover, the loyalty and the recruitment of new customers on the web within the 18 subsidiaries.Referent within the Group to address, validate and articulate all the online business issues that arise internationally.In charge jointly with the local web and marketing managers of the creation, validation and consolidation of the online sales plan, the follow-up of the acquisition campaigns, the elaboration and the follow-up of the web budgets.In charge of the sharing of best practices, consolidation of the results and the diffusion of information at the level of the group.

• International Web Project Manager

  • Jun 2013 - Nov 2019

  Definition, coordination and implementation of the group's European Internet action plans (18 subsidiaries) in relation with the multi-channel plan: website animation, loyalty operations, monitoring of acquisition campaigns, and participation in the addition and development of new functionnalities, redesigning pagesAnalyzes of all actions / events performed (Traffic KPIs, business, profitability). Tracking conversion statistics on the web> recommendation for the construction of the planExchanges and sharing of "best practices" web with the entire groupParticipation in the launch of new subsidiaries in EuropeOrganization of Web Business Reviews and training of newcomers web in the groupMonitoring and analysis of results and online budget by country



PIKLIO.COM

• Czechia
• IT Services and IT Consulting
• 1 - 100 Employee

• Online Marketing manager

  • Sep 2010 - May 2013

  - Marketing Planning and Budgeting based on HQ Brief - Organization and implementation of marketing activities (advertising campaigns, SEM : SEO & PPC, partnerships with agencies, web marketing, editorial sites and sites bundling), targeting - Telemarketing management: customer support before and after sales via telephone helpdesk, monitoring and processing incoming requests, claims processing - Lead generation and Planning of mailings, analysis of results and reporting / recommendation to the Management in Prague, CZ - Community management of social networks related to marketing events (Facebook) - Website content planning and updates, tests, coordination & optimization - New product launches - Coordination of activities with other departments (Marketing, Sales, IT, Graphic Design)



Spektrum France

• Paris, France

• Founder, Managing Director

  • Feb 2004 - Jul 2012

  - New Business Development : € 1 million turnover from 2nd year of operating - Customer accounts : Nike, Nespresso, McCann Eriksson, L’Oréal… - Implementation and follow up of outdoor and indoor advertising campaigns - Monthly Reporting to the CEO on business results - Administrative and accounting management of the company - Management of a team of 6 employees (4 locally and 2 in distance) - Supervision of the business strategy, customer retention and production monitoring



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Senior Media planner

  • Sep 2000 - Oct 2003

  - Managing key client accounts: Fiat, Kraft Foods, Canon, Fervex of Bristol Myers Squibb and Philip Morris - Planning annual online and offline media activities , set up campaigns - Selecting and briefing suppliers - Designing presentations for client media strategy - Negotiations with all stakeholders of advertising - Managing key client accounts: Fiat, Kraft Foods, Canon, Fervex of Bristol Myers Squibb and Philip Morris - Planning annual online and offline media activities , set up campaigns - Selecting and briefing suppliers - Designing presentations for client media strategy - Negotiations with all stakeholders of advertising