Experience

Multinet | UP

• Türkiye
• Financial Services
• 200 - 300 Employee

• Chief Marketing Officer

  • Nov 2019 - 4 years 2 months

  Istanbul, Turkey



TatilBudur.com

• Chief Marketing Officer

  • May 2019 - Oct 2019

  Istanbul, Turkey • Effectively developing and implementing the marketing strategies and managing marketing budget by achieving revenue and profit goals across digital channels, conceiving and implementing successful marketing campaigns while having a solid communication with the c-level management and the board, • Leading the organizational business development strategy by identifying and executing on opportunities to commercialize, generating earned revenue and building sustainable business lines as well… Show more • Effectively developing and implementing the marketing strategies and managing marketing budget by achieving revenue and profit goals across digital channels, conceiving and implementing successful marketing campaigns while having a solid communication with the c-level management and the board, • Leading the organizational business development strategy by identifying and executing on opportunities to commercialize, generating earned revenue and building sustainable business lines as well as establishing and managing strategic business development partnerships, • Overseeing the communication strategies and managing the overall organizational and company brand & reputation by crafting solutions for media and corporate communication while liaising with different teams, and divisions • Developing, implementing and evaluating the digital media, marketing communications, public relations, social media and content management strategies along with market research and 3rd party campaign management strategies, taking corrective actions if necessary and provide constructive feedback as well as leading the change according to these adjustments. * Successfully designed a brand strategy road map and managed the reorganization of the performance marketing activities resulting 30% increase in ROI, ** Administered the sponsorship process with the Turkish Basketball Federation resulting a marketing success such as entering the YouTube Ad Leaders List as TatilBudur for the first time, *** Administered the Value Based Segmentation process governed by customer relationship management systems. Show less



Avansas.com

• Türkiye
• Technology, Information and Internet
• 400 - 500 Employee

• Chief Sales Marketing Officer

  • Feb 2018 - May 2019

  Istanbul, Turkey • Executing a wide range of activities at far leading biggest b2b eCommerce company in Turkey such as managing the overall marketing, UX, media and corporate communication, business development and sales strategies by holding a sound grasp of the market trends and directing the market research team as well as defining sales and marketing strategies to support the company’s overall strategies and objectives while managing a workforce of +100, • Carrying out the management of marketing… Show more • Executing a wide range of activities at far leading biggest b2b eCommerce company in Turkey such as managing the overall marketing, UX, media and corporate communication, business development and sales strategies by holding a sound grasp of the market trends and directing the market research team as well as defining sales and marketing strategies to support the company’s overall strategies and objectives while managing a workforce of +100, • Carrying out the management of marketing department by administering digital marketing and digital agency activities, digital media planning, SEO activities, marketing & media communications, data analytics and overall business development of the department also developing strategies and projects by taking advantage of well crafted research activities, • Coordinating the product and platform management department which has the responsibility of enhancing user experience, launching new services and creating accurate contents for the designed products by collaborating with other departments and vendor companies and crafting authentic sales & value propositions, • Managing the customer acquisition and customer retention departments by ensuring that the digital & field activities are aiming to acquire new customers while working closely with the marketing department to implement the marketing strategies correctly and ensuring the harmony with the company goals; providing effective training for the field account managers aiming the market penetration as well as spreading a considerable effort for deepening the customer relations in person in order to increase market volume and customer lifetime. * Promoted to CMSO from Chief Marketing Officer in October 2018 due to high performance and achievements. ** While in duty reorganized sales & marketing departments, digitally transformed sales and marketing processes from top to toe and executed accurate transformation and revision training programs with high success rates. Show less



n11.com

• Türkiye
• Internet Publishing
• 1 - 100 Employee

• Marketing and Partnerships Director

  • Oct 2014 - Apr 2017

  Istanbul, Turkey • Performing respective activities such as designing and implementing comprehensive marketing strategies, establishing platform strategies while managing the marketing and business development budget of +30 million TRY, • Leading channel development and marketing strategies regarding web, mobile web and application channels as well as leading and supervising four different teams while designing and implementing platform strategies; customer acquisition, retention, churn prevention strategies… Show more • Performing respective activities such as designing and implementing comprehensive marketing strategies, establishing platform strategies while managing the marketing and business development budget of +30 million TRY, • Leading channel development and marketing strategies regarding web, mobile web and application channels as well as leading and supervising four different teams while designing and implementing platform strategies; customer acquisition, retention, churn prevention strategies & campaigns, programs and policies as well as promotional events and activities, • Coordinating the traffic/channel/buyer and partnerships management team by closely monitoring and supervising the digital media, mobile marketing, marketing and 3rd party campaign management activities; overseeing web and mobile analytics and traffic and conversation rates; establishing strategies according to the data in the view of such information, • Effectively managing the marketing campaign team by planning marketing campaigns, ensuring the campaign delivery within the determined budget and that if they meet the organizational objectives while aiming for an effective marketing environment, • Managing the real time marketing team by preparing channel and business requirements for the use of Information Technologies division while providing insights about the customization and automation of mobile & web channels, also having the responsibility of the administration of recommendation engine, • Administrating the CRM management team by closely monitoring and evaluating data mining inputs; buyer, category and campaign analytics; data visualization & preparation for campaigns; survey and loyalty program development. * Assigned as Interim CMO due to maternity leave of CMO in charge with additional duties of corporate communication and brand management **Increased; Reco engine revenue contribution from 5% to 10% , 1-1marketing revenue from 3% to 17%, mobile apps visit frequency from 4 to 15 /month Show less



BKM Bankalararası Kart Merkezi (Interbank Card Center of Turkey)

• Türkiye
• Banking
• 100 - 200 Employee

• Vice President Of Marketing And New Business Development

  • Aug 2012 - Oct 2014

  Istanbul, Turkey • Executing a wide range of activities at a company which is inter-bank card of turkey, founded by 13 banks, having 35 active banks as members; such as coordinating and implementing marketing and new business development strategies and activities by working collaboratively with senior level managers and partner organizations while ensuring the improvement of customer acquisition, retention and the achievement of budget goals, • Formulating digital and mobile channel strategies such as… Show more • Executing a wide range of activities at a company which is inter-bank card of turkey, founded by 13 banks, having 35 active banks as members; such as coordinating and implementing marketing and new business development strategies and activities by working collaboratively with senior level managers and partner organizations while ensuring the improvement of customer acquisition, retention and the achievement of budget goals, • Formulating digital and mobile channel strategies such as mobile/digital wallet, cash transfer, proximity & remote payments and mobile POS services as well as the development digital channel user experience while working closely with different companies relevant to these services such as financial institutions, mobile network operators, mobile device manufacturers, mobile marketing and financial services companies, digital/mobile agencies and 3rd parties which are focused on mobile marketing, • Developing B2B value propositions between industries such as finance, retail, energy etc. by managing all aspects of the value proposition, including tracking industry trends, competitor's and customer experience metrics along with ensuring program profitability and penetration through continued enhancements, • Monitoring and managing performance of overall marketing and financial operations and leading the portfolio reviews as a part of the Financial planning cycle aiming to reach budget goals quarterly and annually. * Developed and managed a mobile payment system BKM Express gathering 12 banks in its framework and gathered +100 enterprises and 400K members Show less



Akbank

• Türkiye
• Banking
• 700 & Above Employee

• Digital Channels Marketing and Business Development Unit Manager

  • Jan 2004 - Aug 2012

  Istanbul, Turkey • Executing respective activities such as developing digital channels and establishing channel strategies while managing a marketing budget which is more than $3 million and a development budget more than $7 million as well as managing the end to end marketing and business development activities, • Developing new products and services that are in line with the organization’s major strategies and KPIs as well as creating business models and campaigns with 3rd parties such as MNO’s, Device… Show more • Executing respective activities such as developing digital channels and establishing channel strategies while managing a marketing budget which is more than $3 million and a development budget more than $7 million as well as managing the end to end marketing and business development activities, • Developing new products and services that are in line with the organization’s major strategies and KPIs as well as creating business models and campaigns with 3rd parties such as MNO’s, Device Manufacturers, Digital/Mobile agencies, UX firms etc., • Coordinating with different business units such as Information Technology department while implementing new solutions to encountered challenges by prioritizing the compliance with legal provisions, company regulations, procedures and internal policies, • Effectively managing the leading, marketing and development strategies while benefiting from previous CRM and marketing experience thus developing and implementing effective and result-oriented customer acquisition, retention and attrition policies, • Setting mobile channel’s KPIs and leading the pricing and P&L, monitoring the provided mobile banking and initiations services’ quality as well as providing necessary constructive feedback and taking corrective actions if needed. * Designed banking app has become the best app and won global awards regarding ease of use and user-friendly structure; had more than 1 Million users **Launched sms banking where alert services were firstly introduced with Turkish users and gained more than 20 M TL/ year. *** Managed Projects: Mobile Banking App – Direct Mobile; Money Transfer App – Para Gönder; Budgeting Tool – Cep Bütçem, Turkcell Cep Cüzdan; Mobile Financial Services; Simge ile Piyasalar, Organization of Akbank Fairstead in Cebit Fair 2005 – 2006 – 2008, Complex 2007 **** Managed Marketing Projects: Akbank App, Voice Portal, Call Center, smsSubesi, Turkcell Mobil Imza, Akbank Financial Portal ‘Yatırımcı’ & ‘ÖzgürBar’ Toolbars Show less