Bonnie Herman

SEO Director at Mediastruction
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Contact Information
us****@****om
(386) 825-5501
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5.0

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Richard Peterson

Bonnie delivers cutting-edge results.

Lindsay Thibeault

I had the pleasure to work with Bonnie and Connelly Partners on various projects for California Products Corporation. I highly recommend her if you are looking for that high level expert on SEO, web analytics, social media and much more. Extremely personable and helpful, Bonnie always kept me and my team updated on any SEO trends or changes, so that we could achieve excellent results from our inbound marketing efforts.

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Credentials

  • BrightEdge Certification
    -

Experience

  • Mediastruction
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • SEO Director
      • Jan 2020 - Present

      Search Engine Optimization (SEO) Expert with 13+ years of global digital marketing experience. Highly skilled in organic search optimization, technical SEO, website migrations, search engine marketing (SEM / PPC), social media strategic planning (Paid Social), link and citation management and Google Analytics audits. Experience in SEO code implementation (SCHEMA, META Data, GA Tracking) across a variety of CMS/Platforms. Search Engine Optimization (SEO) Expert with 13+ years of global digital marketing experience. Highly skilled in organic search optimization, technical SEO, website migrations, search engine marketing (SEM / PPC), social media strategic planning (Paid Social), link and citation management and Google Analytics audits. Experience in SEO code implementation (SCHEMA, META Data, GA Tracking) across a variety of CMS/Platforms.

  • Acceleration Partners
    • Australia
    • Law Practice
    • Senior Account Manager, SEO & Digital Strategy
      • Jul 2015 - Jan 2020

      In my role as Senior Account Manager of SEO (Search Engine Optimization) and Digital Strategy at Acceleration Partners, I develop customized strategies for our SEO clients with the goal of helping them increase their organic sessions (and leads) from search engines. Having spent almost a decade in the specialty of SEO, I bring extensive experience in onsite and offsite SEO management to our clients. To do this efficiently and effectively, I use a multitude of web analytics programs and provide clients with hands-on support for their website development, including UX wireframe consultation, SEO-friendly content generation, URL suggestions and extensive keyword research.Our clients want and expect advanced organic search optimization, search engine marketing, social media, and link and citation management strategies. To meet their needs, we provide them with SEO 101 presentations (with Q&A sessions), Google Universal Analytics setup and tracking and strategy development. I also collaborate with our other in-house resources and hold brainstorming sessions with our SEM, Paid Media and UX / Design teams and our in-house copywriter. The SEO landscape is ever-changing. To stay abreast of the latest trends and techniques, I attend the most advanced SEO Conferences to learn and integrate cutting-edge strategies into our clients’ campaigns.A few of my specialties include: project management, SEO strategy, client communication, SEO training, SEO strategy design, website reviews, web analytics implementation and management, link building management, offshore management, social media, international SEO, and digital analytics.Our current SEO clients are leaders in the fashion, lifestyle, health and wellness industries.

  • Connelly Partners
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • SEO Director
      • Aug 2010 - May 2015

      Director of the SEO department at Connelly Partners. Our team develops customized strategies for each SEO client with the primary goal of increasing organic sessions (and leads) from search engines. We specialize in global SEO as well as geotargeted local SEO. Our unique integrated strategy includes strategy development and brainstorming sessions with our in-house SEM, Paid Media, Social Media, UX / Design, Public Relations, IT and Copywriting teams. We are extensively involved with website development from planning stages to launch to ensure all search engine optimization guidelines are followed.Connelly Partners' current SEO client base include those in the tourism, healthcare, higher education, real estate, insurance, technology, legal and hospitality fields.We rely on our great tool set - Raven Tools, Advanced Web Ranking, Screaming Frog, Majestic SEO, Moz Local, Moz and Google Analytics.

  • Wayfair (Formerly CSN Stores, LLC)
    • Assistant SEO Manager
      • Jun 2007 - Aug 2010

      Trained and managed a team of eight link builders by teaching tactical skills, best practices of SEO and analytics using our in-house SEO dashboard and Google Analytics. Drove incremental natural search and free revenues across accounts by designing and executing campaigns for CSNStores.com's 200+ websites. Trained and managed a team of eight link builders by teaching tactical skills, best practices of SEO and analytics using our in-house SEO dashboard and Google Analytics. Drove incremental natural search and free revenues across accounts by designing and executing campaigns for CSNStores.com's 200+ websites.

Education

  • University of South Carolina
    Bachelor’s Degree, Public Relations, Internet Marketing
    2002 - 2006

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