Bonnie D'Amico
Director, Affiliate Program Management (Affiliate Consultant) at Self employed- Claim this Profile
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Bio
Stephanie Robbins
I had the privilege of working with Bonnie on the Purity Cosmetics affiliate program and currently interact and partner with her as the head of the Shopify program. No matter what project Bonnie takes on, she does it with absolute dedication and passion. Her extensive knowledge and connections within the affiliate marketing industry are augmented with her business savvy sense and entrepreneurial spirit. Each business project she engages with leads to incremental success. I look forward to partnering with Bonnie in the future.
Mitch Holt
Bonnie is a marketing professional with a firm grasp of SEO concepts and Internet marketing best practices. I had the pleasure of working with Bonnie for about a year, and during that time, it was evident to me how integral she was to the marketing strategy of Vertical Response. I would definitely work with Bonnie again in the future, and I give her my full recommendation as a true Internet marketing professional.
Stephanie Robbins
I had the privilege of working with Bonnie on the Purity Cosmetics affiliate program and currently interact and partner with her as the head of the Shopify program. No matter what project Bonnie takes on, she does it with absolute dedication and passion. Her extensive knowledge and connections within the affiliate marketing industry are augmented with her business savvy sense and entrepreneurial spirit. Each business project she engages with leads to incremental success. I look forward to partnering with Bonnie in the future.
Mitch Holt
Bonnie is a marketing professional with a firm grasp of SEO concepts and Internet marketing best practices. I had the pleasure of working with Bonnie for about a year, and during that time, it was evident to me how integral she was to the marketing strategy of Vertical Response. I would definitely work with Bonnie again in the future, and I give her my full recommendation as a true Internet marketing professional.
Stephanie Robbins
I had the privilege of working with Bonnie on the Purity Cosmetics affiliate program and currently interact and partner with her as the head of the Shopify program. No matter what project Bonnie takes on, she does it with absolute dedication and passion. Her extensive knowledge and connections within the affiliate marketing industry are augmented with her business savvy sense and entrepreneurial spirit. Each business project she engages with leads to incremental success. I look forward to partnering with Bonnie in the future.
Mitch Holt
Bonnie is a marketing professional with a firm grasp of SEO concepts and Internet marketing best practices. I had the pleasure of working with Bonnie for about a year, and during that time, it was evident to me how integral she was to the marketing strategy of Vertical Response. I would definitely work with Bonnie again in the future, and I give her my full recommendation as a true Internet marketing professional.
Stephanie Robbins
I had the privilege of working with Bonnie on the Purity Cosmetics affiliate program and currently interact and partner with her as the head of the Shopify program. No matter what project Bonnie takes on, she does it with absolute dedication and passion. Her extensive knowledge and connections within the affiliate marketing industry are augmented with her business savvy sense and entrepreneurial spirit. Each business project she engages with leads to incremental success. I look forward to partnering with Bonnie in the future.
Mitch Holt
Bonnie is a marketing professional with a firm grasp of SEO concepts and Internet marketing best practices. I had the pleasure of working with Bonnie for about a year, and during that time, it was evident to me how integral she was to the marketing strategy of Vertical Response. I would definitely work with Bonnie again in the future, and I give her my full recommendation as a true Internet marketing professional.
Experience
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Self employed
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Denmark
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Information Technology & Services
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500 - 600 Employee
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Director, Affiliate Program Management (Affiliate Consultant)
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May 2023 - Present
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Square
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United States
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Software Development
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700 & Above Employee
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Affiliate Marketing Manager
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Sep 2022 - May 2023
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Round Barn Labs
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United States
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Advertising Services
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1 - 100 Employee
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Sr. Director, Affiliate & Partner Marketing
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Sep 2021 - Mar 2022
Lead the agency affiliate practice and team of 3. Lead client strategy and managed external contractors. Hands on affiliate program management of Oculus (Quest) program. Lead the agency affiliate practice and team of 3. Lead client strategy and managed external contractors. Hands on affiliate program management of Oculus (Quest) program.
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Shopify
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Canada
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Software Development
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700 & Above Employee
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Sr. Affiliate Manager, R&D
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Jan 2019 - May 2021
During my time on the Shopify Affiliates R&D team, we designed and tested a product to help highly visible content driven affiliate publishers and influencers drive sales to Shopify merchants. My work includes many successful campaigns with both affiliates and influencers. Learnings from our tests and experiments helped determine affiliate initiatives of select partners. Additional work included affiliate educational initiatives to serve merchants and teams alike.
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Senior Affiliate Marketing Manager
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Jan 2015 - Dec 2018
My work at Shopify includes 4 years of high volume affiliate program management where I revamped existing program, refocused on content driven and entrepreneurial type affiliates, educators and influencers and 10x'd the program performance. We scaled via automation, training, education and also course design for affiliate partners. Lead the affiliate program strategy development and growth of large volume affiliate program including building of performance tracking tools. Management and… Show more My work at Shopify includes 4 years of high volume affiliate program management where I revamped existing program, refocused on content driven and entrepreneurial type affiliates, educators and influencers and 10x'd the program performance. We scaled via automation, training, education and also course design for affiliate partners. Lead the affiliate program strategy development and growth of large volume affiliate program including building of performance tracking tools. Management and development of 6 others on the affiliate team. Content and campaign strategy development with top performers and oversee integration of affiliate tools within internal partner program and other affiliate/performance marketing initiatives. Concentration on quality content and high volume affiliates, educators and partnerships. During this time, the program was cleaned up, given new direction and processed that helped scale tremendously.
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Acceleration Partners
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United States
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Advertising Services
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200 - 300 Employee
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Manager, Affiliate Marketing
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Sep 2013 - Dec 2014
Strategy development, management and growth of a large scale affiliate marketing program management for ecommerce and B2B affiliate programs at a top tier agency. Concentrated on quality content affiliates. Strategy development, management and growth of a large scale affiliate marketing program management for ecommerce and B2B affiliate programs at a top tier agency. Concentrated on quality content affiliates.
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TrustedID, Inc. (Acquired by Equifax)
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Affiliate Marketing Manager
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Oct 2012 - Sep 2013
Affiliate marketing management of a high volume program in CJ & HitPath. Reporting and optimization, affiliate recruiting, monitoring transactions for authenticity, processing program applications, negotiating placements, working with publishers on our brand profiles, draft and manage newsletters campaigns across both networks, pixel tracking testing and monitoring, promotions and general assistance for the affiliate partners. Affiliate marketing management of a high volume program in CJ & HitPath. Reporting and optimization, affiliate recruiting, monitoring transactions for authenticity, processing program applications, negotiating placements, working with publishers on our brand profiles, draft and manage newsletters campaigns across both networks, pixel tracking testing and monitoring, promotions and general assistance for the affiliate partners.
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VerticalResponse
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Affiliate Marketing Manager (Affiliate & Referral Marketing, SEO)
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Sep 2009 - Oct 2012
Program reporting and optimization, affiliate recruiting, monitoring transactions for authenticity, processing program applications, negotiating placements, working with publishers on our brand profiles, monthly newsletters in all networks, pixel tracking testing and monitoring, promotions and general assistance for the affiliate partners. Networks: Commission Junction (CJ), LinkShare and Buy.At Launched Refer-A-Friend program. Sourced a solution provider, directed implementation of… Show more Program reporting and optimization, affiliate recruiting, monitoring transactions for authenticity, processing program applications, negotiating placements, working with publishers on our brand profiles, monthly newsletters in all networks, pixel tracking testing and monitoring, promotions and general assistance for the affiliate partners. Networks: Commission Junction (CJ), LinkShare and Buy.At Launched Refer-A-Friend program. Sourced a solution provider, directed implementation of customization, tested and managed the program. SEO / Content strategies included keyword research, on-page optimization, content creation, analysis and reporting. Assisted with website and blog re-launches. Trained in-house bloggers on SEO best practices as well as created training materials. Worked with engineers to ensure the new site and blog made it easy for staff to implement ongoing SEO strategies. Developed new content determined by user keyword trends. Show less Program reporting and optimization, affiliate recruiting, monitoring transactions for authenticity, processing program applications, negotiating placements, working with publishers on our brand profiles, monthly newsletters in all networks, pixel tracking testing and monitoring, promotions and general assistance for the affiliate partners. Networks: Commission Junction (CJ), LinkShare and Buy.At Launched Refer-A-Friend program. Sourced a solution provider, directed implementation of… Show more Program reporting and optimization, affiliate recruiting, monitoring transactions for authenticity, processing program applications, negotiating placements, working with publishers on our brand profiles, monthly newsletters in all networks, pixel tracking testing and monitoring, promotions and general assistance for the affiliate partners. Networks: Commission Junction (CJ), LinkShare and Buy.At Launched Refer-A-Friend program. Sourced a solution provider, directed implementation of customization, tested and managed the program. SEO / Content strategies included keyword research, on-page optimization, content creation, analysis and reporting. Assisted with website and blog re-launches. Trained in-house bloggers on SEO best practices as well as created training materials. Worked with engineers to ensure the new site and blog made it easy for staff to implement ongoing SEO strategies. Developed new content determined by user keyword trends. Show less
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