Bonnie Ng
Chief Marketing Officer at Likwid- Claim this Profile
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English Native or bilingual proficiency
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Malay Professional working proficiency
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Cantonese Limited working proficiency
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Mandarin Limited working proficiency
Topline Score
Bio
Credentials
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Mobile Marketing Strategy
LinkedInMar, 2022- Nov, 2024 -
Lightroom Quick Start
LinkedInFeb, 2022- Nov, 2024 -
UX Deep Dive: Analyzing Data
LinkedInFeb, 2022- Nov, 2024 -
SQL for Non-Programmers
LinkedInSep, 2021- Nov, 2024
Experience
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Likwid
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Singapore
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Technology, Information and Internet
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1 - 100 Employee
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Chief Marketing Officer
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Jun 2021 - Present
1. Create and oversee plan to achieve, grow and manage sustainable and profitable growth.2. Responsible for both product and marketing teams - in establishing business strategy, positioning, marketing operations, identifying new market opportunities and channel partners, market research, branding, and business development.3. Development of go-to-market strategies; identify core target verticals/industries and build/source sales and marketing tools to address them.4. Align organisation around user-centricity, utilising data insights and analytics to build personalised user experiences and measurable business results. Show less
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Head of Product
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Oct 2018 - May 2021
1. Worked closely with founders to translate their vision into product reality through creation of minimum viable product (MVP).2. Oversaw and lead development of new mobile application.3. Defined and communicated product vision to all internal and external stakeholders.4. Worked with business stakeholders to create and maintain product roadmap(s) in conjunction with internal requirements, prioritizations and plans.5. Served as subject matter expert (SME) for all business and product requirements for internal resources, external vendors, partners and prospects.6. Created business requirements, user stories/personas and developed KPIs for product monitoring.7. Worked closely with development team to respond to questions and requests regarding current and future product requirements, performances and impacts; and understand the architecture and interfaces necessary to meet all business and product design requirements.8. Participated in scheduled team and project meetings to socialize product information, updates, progress while ensuring product requirements are being correctly implemented.9. Identified and communicated on-going understanding of competitor activity and relevant industry trends, and subsequently developed the platform's value proposition and product-market fit.10. Monitored and managed log for product defects, enhancements and backlog items for scheduled releases.11. Worked with project and development teams to schedule and manage sprints.12. Continually compared and contrasted product features with competitive offerings including feature sets, business models and pricing.13. Reviewed wireframes and comps with design team, and subsequently provided feedback and finalised product requirements.14. Led, supported and worked with internal teams to ensure quality assurance through successful product testing process & implementation of major functionalities leading up to soft launch. Show less
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Lumina Pictures
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Movies, Videos, and Sound
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Co-Founder/Executive Producer
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Apr 2018 - Present
1. Managed company funds and budget to ensure profitability. 2. Trained, supervised, delegated and mentored in-house crew members. 3. Hired casts, directors, and crew members for major shoots. 4. Managed vendors such as production houses for shoots. 5. Acted as liaison between client and production team. 6. Worked very closely with the client’s team in executing and providing creative input on briefs, pitches and other miscellaneous support internally. 7. Studied client’s consumer base to analyze their target market. 8. Worked with the legal department to draw up contracts for casts, and crew members. 9. Churned out drafted concepts, scripts and storyboards whenever deemed fit. 10. Drew up project budgets and ensured that all expenses stay within that budget. 11. Approved or denied all requests for materials, props, additional time, and additional crew etc. 12. Scheduled time frame for completion of contract. 13. Oversaw day-to-day workflows and production processes to ensure activities are running according to schedule. 14. Resolved any problems or interruptions in pre-production, production and post-production. 15. Reviewed finished product to determine its quality and readiness for release. 16. Assisted in overseeing the marketing and promotion of the final product. 17. Organized and ran meetings with clients, casts, directors,crew members and/or vendors. 18. Devised ideas for future projects and collaborations. 19. Ensured that all financial and legal paperwork is properly drawn up and processed. 20. Attended project releases as well as related events. 21. Managed production equipment - cameras, sound recording equipment, computers, post-production suite etc. Show less
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XOX Malaysia
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Malaysia
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IT Services and IT Consulting
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100 - 200 Employee
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Senior Product Manager
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Jan 2019 - Jun 2021
1. Managed the product team and pioneered the development of the Digital & Strategic Business department, including hiring, delegating, coaching, planning, supervising, carrying out appraisals and retaining top talents.2. Led direct and indirect reports in a matrix environment to successfully accomplish business and revenue goals, including subscriber acquisition, conversion, retention and average revenue per user (ARPU).3. Created, drove and maintained product lifecycle, marketing calendar, product branding and awareness, including testings, launch, campaigns, go-to-market strategies and events.4. Grew department monthly revenue growth from approximately RM500,000 to RM8million over a 3 year period, translating to approximately RM500,000 in cost savings monthly.5. Analyzed product metrics and trends to assess product health, enhancement and innovation opportunities.6. Created and implemented workflow systems and standard operating procedures (SOP) to ensure project output quality, efficiency and uniformity.7. Ensured proper integration and scalability of shared systems, products and tools.8. Created strategies by leveraging on long- and short-term data such as app downloads and performance forecasts, reports and analysis for management.9. Led and worked with internal teams in the creation and execution of product demonstrations in conjunction with sales and marketing teams. Show less
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Product Manager
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Jul 2018 - Dec 2018
1. Part of the pioneering team that led the digital transformation of the business.2. Led team that designed, created and launched the company’s main mobile application.3. Set team's goals, strategic product roadmap, success metrics and competitive positioning that aligns with the company's missions.4. Created business/product requirement documents, wireframes, prototypes and decks to effectively communicate ideas, delegate and collaborate with relevant stakeholders, project managers, developers and other team members.5. Conducted user research, assessed user needs and proposed product features, flows, mechanisms, and user journey to improve user experience and drive growth.6. Planned and provided input on creative design, usability and ensured quality of releases.7. Translated roadmaps into manageable product backlog.8. Scheduled and assigned operational requirements to follow up and support app performance, including proposing necessary fixes, modifications and enhancements.9. Drove marketing campaigns, go-to-market strategies and communications objectives. Show less
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Management Trainee
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Jun 2017 - Jul 2018
1. Assisted and worked closely with multiple managers on various projects, ensuring that all assignments were completed within budget and in a timely manner.2. Worked with multiple department heads and associates to identify opportunities in each department, developed timely solutions and created action plans.3. Analyzed company performance growth with the management.4. Attended and successfully completed all training modules provided by the company.
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Senior Marketing Executive
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May 2016 - May 2017
1. Development and implementation of new activation campaigns, subscriber retention programs and tracked results.2. Revision and restructuring of user experience through user interface design3. Standardizing and strengthening of brand awareness through copywriting and proofreading of promotional SMS, artwork, point-of-sales materials and banners. 4. Assist in company events such as press conferences, product launch, appreciation and company milestones. 5. Assisting in ad-hoc projects as required within a given time frame. Show less
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Self-Employed Filmmaker
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Orlando - Los Angeles - Kuala Lumpur
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Bon Films
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Nov 2012 - May 2021
Director/Producer/Writer • “Attraction” - 16mm Short Director/Producer/Actor • “Buxum” - HD Short • “The End” - HD Short • “Chocolate” - HD Short Director/Writer •“Collegiate Circle”- Variety TV Unit Production Manager •“McDaddy Hearts Tiffany” - 35mm Short •“Rangetsu” - HD Documentary Short 1st Assistant Director •“Sherman The Goat” - HD Short (USC) •“Every Woman” - HD Short (USC) •“The Puppeteer” - 35mm Short (USC) •“Hungry Intruder” - 35mm Short •“Hop Devil” - TV Commercial •“Final Frontier” - HD Short Production Assistant • “Perfect World” - HD Short (USC) • “The Tracks” - HD Short (USC) • “The Foxes” - HD Short (USC) Show less
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Appco Group Asia
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Malaysia
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Advertising Services
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200 - 300 Employee
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Sales and Marketing Executive
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Feb 2016 - Apr 2016
1. Arranged for the efficient distribution of marketing materials. 2. Held regular staff meetings to track progress of all ongoing campaigns. 3. Provided support to marketing directors and other key players. 4. Devised effective ways to increase client sales. 5. Responded to client enquiries. 1. Arranged for the efficient distribution of marketing materials. 2. Held regular staff meetings to track progress of all ongoing campaigns. 3. Provided support to marketing directors and other key players. 4. Devised effective ways to increase client sales. 5. Responded to client enquiries.
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The Syndicate
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United States
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Marketing Services
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1 - 100 Employee
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Campaign Representative
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Apr 2015 - Dec 2015
1. Participated in door-to-door canvassing events. 2. Distributed campaign related materials. 3. Main client includes Heal (mobile app for telemedicine and doctor house calls). 1. Participated in door-to-door canvassing events. 2. Distributed campaign related materials. 3. Main client includes Heal (mobile app for telemedicine and doctor house calls).
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We Are Royale
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United States
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Advertising Services
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1 - 100 Employee
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Set Production Assistant
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May 2015 - Jun 2015
Project: “This Is My Hair (Official)” by Alaska Thunderfuck (Music Video) Project: “This Is My Hair (Official)” by Alaska Thunderfuck (Music Video)
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Freelance/Mont Kiara International School Swim Team (Kuala Lumpur)
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Kuala Lumpur, Malaysia
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Swim Instructor
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Oct 2011 - Sep 2012
1.Strategized different ways of teaching swimming to a diverse group of students, ranging between 1 to 50 children from ages 6 through 17. 2.Evaluated student performance on a regular basis and provided insight to them to help them improve their techniques, mindset and empower them to reach their full potential. 3. Complete progress reports and work with parents to address concerns and questions concerning their child's learning styles and needs. 4.Ensured safety of swimmers at all times. Show less
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Education
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2012 - 2014
Full Sail University
Bachelor of Science (BSc), Film -
2010 - 2012
HELP University
A-Levels, Mathematics, Economics, Accounting & English Literature -
2005 - 2009
Sekolah Menengah Kebangsaan Bandar Utama Damansara (4)
Malaysian Certificate of Education (GCSE/GCE O-Levels equivalent), Science & Mathematics
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