Christian Fernando Bonner Barbosa

CMO at Rivium
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Contact Information
us****@****om
(386) 825-5501
Location
Guadalajara, Mexico Metropolitan Area, MX
Languages
  • Inglés Professional working proficiency
  • Español Native or bilingual proficiency
Skills

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Mónica Castellanos Morales

Experto y claridad en los temas. Excelente capacitador!

Sabino Rendón

Su capacidad para comprender rápidamente las necesidades de la empresa y desarrollar estrategias efectivas de marketing nos permitió alcanzar objetivos sin problema. Además es un líder inspirador y un excelente comunicador. Su habilidad para motivar al equipo y fomentar un ambiente de trabajo colaborativo fue fundamental para mantenernos enfocados y comprometidos. Su pasión por el marketing y su capacidad para inspirar a otros a alcanzar su máximo potencial son verdaderamente notables. Su actitud positiva y su determinación son cualidades que admiro profundamente. Recomendaría a Fernando sin dudarlo a cualquier empresa que esté buscando un líder de marketing talentoso y apasionado. Estoy seguro de que su experiencia, habilidades y dedicación serán un activo valioso para cualquier organización

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Credentials

  • Aumenta tu productividad con Microsoft Bing Chat
    LinkedIn
    Oct, 2023
    - Oct, 2024
  • Cómo escribir correos electrónicos de servicio al cliente
    LinkedIn
    Oct, 2023
    - Oct, 2024
  • Descubre Microsoft 365 Copilot
    LinkedIn
    Oct, 2023
    - Oct, 2024
  • El lenguaje de la influencia: Cómo persuadir y generar impacto
    LinkedIn
    Oct, 2023
    - Oct, 2024
  • Fundamentos de la inteligencia artificial generativa
    LinkedIn
    Oct, 2023
    - Oct, 2024
  • Fundamentos del servicio de atención al cliente
    LinkedIn
    Oct, 2023
    - Oct, 2024
  • Fundamentos profesionales de IA generativa, por Microsoft y LinkedIn
    Microsoft
    Oct, 2023
    - Oct, 2024
  • Generative AI for Digital Marketers
    LinkedIn
    Oct, 2023
    - Oct, 2024
  • Getting Hands-on with GPT-4: Tips and Tricks
    LinkedIn
    Oct, 2023
    - Oct, 2024
  • How to Research and Write Using Generative AI Tools
    LinkedIn
    Oct, 2023
    - Oct, 2024
  • Inteligencia artificial generativa: la evolución de la búsqueda inteligente en Internet
    LinkedIn
    Oct, 2023
    - Oct, 2024
  • Inteligencia artificial más allá de la ingeniería
    LinkedIn
    Oct, 2023
    - Oct, 2024
  • Prompt Engineering: How to Talk to the AIs
    LinkedIn
    Oct, 2023
    - Oct, 2024
  • Qué es la IA generativa
    LinkedIn
    Oct, 2023
    - Oct, 2024
  • Ética en la era de la inteligencia artificial generativa
    LinkedIn
    Oct, 2023
    - Oct, 2024
  • Influencer Marketing I - Industry Specialist
    Meltwater
    Jul, 2023
    - Oct, 2024
  • Influencer Marketing II - Industry Specialist
    Meltwater
    Jul, 2023
    - Oct, 2024
  • Conviértete en profesional de ventas
    LinkedIn
    May, 2023
    - Oct, 2024
  • Cómo gestionar el enfado en la clientela
    LinkedIn
    May, 2023
    - Oct, 2024
  • Cómo gestionar las expectativas del cliente en puestos de cara al público
    LinkedIn
    May, 2023
    - Oct, 2024
  • Growth Marketing Foundations
    LinkedIn
    May, 2023
    - Oct, 2024
  • Learning Notion
    LinkedIn
    May, 2023
    - Oct, 2024
  • B2B Sales Strategy: How to Effectively Engage Executives
    LinkedIn
    Apr, 2023
    - Oct, 2024
  • CMO Foundations: Working with Leadership and Board-of-Directors
    LinkedIn
    Apr, 2023
    - Oct, 2024
  • Presenting to Senior Executives
    LinkedIn
    Apr, 2023
    - Oct, 2024
  • Selling to the C-Suite
    LinkedIn
    Apr, 2023
    - Oct, 2024
  • Strategic Selling: How to Communicate with the C-Suite and Decision Makers
    LinkedIn
    Apr, 2023
    - Oct, 2024
  • Generación de demanda para productos y servicios
    LinkedIn
    Mar, 2023
    - Oct, 2024
  • Marketing Tools: Growth Marketing
    LinkedIn
    Mar, 2023
    - Oct, 2024
  • Ruta de aprendizaje de habilidades profesionales blandas
    LinkedIn
    Mar, 2023
    - Oct, 2024
  • Aplica LinkedIn en tus ventas
    LinkedIn
    Feb, 2023
    - Oct, 2024
  • Aprende LinkedIn Sales Navigator
    LinkedIn
    Feb, 2023
    - Oct, 2024
  • LinkedIn para Social Selling
    LinkedIn
    Feb, 2023
    - Oct, 2024
  • LinkedIn para ventas
    LinkedIn
    Feb, 2023
    - Oct, 2024
  • Técnicas avanzadas de negociación
    LinkedIn
    Nov, 2022
    - Oct, 2024
  • Características de un gran Scrum Master
    LinkedIn
    Jun, 2022
    - Oct, 2024
  • Fundamentos del content marketing: Cómo redactar un post exitoso
    LinkedIn
    Jun, 2022
    - Oct, 2024
  • Gestión de equipos mediante OKR's o misiones, objetivos y resultados clave
    LinkedIn
    Jun, 2022
    - Oct, 2024
  • SCRUM: Anti patrones
    LinkedIn
    Jun, 2022
    - Oct, 2024
  • SCRUM: Roles
    LinkedIn
    Jun, 2022
    - Oct, 2024
  • Scrum avanzado
    LinkedIn
    Jun, 2022
    - Oct, 2024
  • Cómo liderar un equipo de marketing
    LinkedIn
    Apr, 2022
    - Oct, 2024
  • Cómo desarrollar la inteligencia emocional
    LinkedIn
    Mar, 2022
    - Oct, 2024
  • Cómo vender con storytelling, parte 1: Los elementos de una gran historia
    LinkedIn
    Mar, 2022
    - Oct, 2024
  • Cómo vender con storytelling, parte 2: Historias que narran los grandes vendedores
    LinkedIn
    Mar, 2022
    - Oct, 2024
  • WhatsApp Business esencial
    LinkedIn
    Mar, 2022
    - Oct, 2024
  • Cómo liderar una cultura centrada en el cliente
    LinkedIn
    Sep, 2021
    - Oct, 2024
  • Fundamentos de la comunicación
    LinkedIn
    Sep, 2021
    - Oct, 2024
  • Data scientist: Azure ML y Power BI para minería de datos esencial
    LinkedIn
    Aug, 2021
    - Oct, 2024
  • Fundamentos de análisis de la información
    LinkedIn
    Aug, 2021
    - Oct, 2024
  • Pensamiento crítico
    LinkedIn
    Aug, 2021
    - Oct, 2024
  • Power BI esencial
    LinkedIn
    Aug, 2021
    - Oct, 2024
  • Agilidad estratégica
    LinkedIn
    Jul, 2021
    - Oct, 2024
  • Cómo y por qué desarrollar una mentalidad de aprendizaje continuo
    LinkedIn
    Jul, 2021
    - Oct, 2024
  • Diseño de estrategias de crecimiento
    LinkedIn
    Jul, 2021
    - Oct, 2024
  • Economía naranja: Primeros pasos en marketing
    LinkedIn
    Jul, 2021
    - Oct, 2024
  • Fred Kofman sobre la responsabilidad
    LinkedIn
    Jul, 2021
    - Oct, 2024
  • Profundiza tu capacidad estratégica
    LinkedIn
    Jul, 2021
    - Oct, 2024
  • Bing Ads esencial
    LinkedIn
    Jun, 2021
    - Oct, 2024
  • Comunicación con confianza
    LinkedIn
    Jun, 2021
    - Oct, 2024
  • Comunicación intercultural
    LinkedIn
    Jun, 2021
    - Oct, 2024
  • Comunicación interpersonal
    LinkedIn
    Jun, 2021
    - Oct, 2024
  • Conviértete en experto en marketing en social media
    LinkedIn
    Jun, 2021
    - Oct, 2024
  • Cómo desarrollar la capacidad de ingenio
    LinkedIn
    Jun, 2021
    - Oct, 2024
  • Cómo liderar a la generación Y
    LinkedIn
    Jun, 2021
    - Oct, 2024
  • Fundamentos de la resolución de conflictos
    LinkedIn
    Jun, 2021
    - Oct, 2024
  • Instagram para empresas
    LinkedIn
    Jun, 2021
    - Oct, 2024
  • La escucha activa
    LinkedIn
    Jun, 2021
    - Oct, 2024
  • LinkedIn Ads: Creación de campañas
    LinkedIn
    Jun, 2021
    - Oct, 2024
  • Mejora tu capacidad para comunicar con las personas
    LinkedIn
    Jun, 2021
    - Oct, 2024
  • Microsoft Advertising Certified Professional (Bing Ads)
    Microsoft
    Jun, 2021
    - Oct, 2024
  • YouTube para empresas
    LinkedIn
    Jun, 2021
    - Oct, 2024
  • Agile en acción: Construye tu equipo ágil
    LinkedIn
    May, 2021
    - Oct, 2024
  • Aprende análisis de datos
    LinkedIn
    May, 2021
    - Oct, 2024
  • Creatividad para marketing
    LinkedIn
    May, 2021
    - Oct, 2024
  • Cómo usar preguntas para fomentar el pensamiento crítico y la curiosidad
    LinkedIn
    May, 2021
    - Oct, 2024
  • Data scientist: Minería de datos esencial
    LinkedIn
    May, 2021
    - Oct, 2024
  • Finanzas para dirigentes no especialistas en finanzas
    LinkedIn
    May, 2021
    - Oct, 2024
  • Fundamentos empresariales: Creación de un plan de negocios
    LinkedIn
    May, 2021
    - Oct, 2024
  • Gestión del fracaso para tener éxito
    LinkedIn
    May, 2021
    - Oct, 2024
  • Onboarding New Hires as a Manager
    LinkedIn
    May, 2021
    - Oct, 2024
  • Pensamiento estratégico
    LinkedIn
    May, 2021
    - Oct, 2024
  • Digital Marketing Nano Degree
    Udacity
    Oct, 2020
    - Oct, 2024
  • Cómo liderar reuniones productivas
    LinkedIn
    Sep, 2020
    - Oct, 2024
  • Scrum Foundation Professional Certificate (SFPC)
    CertiProf
    Sep, 2020
    - Oct, 2024
  • Conviértete en líder
    LinkedIn
    Jul, 2020
    - Oct, 2024
  • Creatividad en la empresa
    LinkedIn
    Jul, 2020
    - Oct, 2024
  • Cómo dar feedback a tu personal
    LinkedIn
    Jul, 2020
    - Oct, 2024
  • Cómo liderar el cambio en tu empresa
    LinkedIn
    Jul, 2020
    - Oct, 2024
  • Desarrolla tu capacidad para gestionar equipos
    LinkedIn
    Jul, 2020
    - Oct, 2024
  • Fundamentos de la gestión empresarial
    LinkedIn
    Jul, 2020
    - Oct, 2024
  • Reuniones eficaces
    LinkedIn
    Jul, 2020
    - Oct, 2024
  • Big data: Escucha activa
    LinkedIn
    Jun, 2020
    - Oct, 2024
  • Cómo construir tu propio conjunto de tecnologías de marketing
    LinkedIn
    Jun, 2020
    - Oct, 2024
  • Cómo desarrollar la presencia ejecutiva
    LinkedIn
    Jun, 2020
    - Oct, 2024
  • Desarrolla tu propia filosofía de liderazgo
    LinkedIn
    Jun, 2020
    - Oct, 2024
  • Estrategias para tomar decisiones
    LinkedIn
    Jun, 2020
    - Oct, 2024
  • Fundamentos de la narrativa o storytelling
    LinkedIn
    Jun, 2020
    - Oct, 2024
  • Fundamentos de la productividad
    LinkedIn
    Jun, 2020
    - Oct, 2024
  • Marketing online avanzado: Resolución de problemas
    LinkedIn
    Jun, 2020
    - Oct, 2024

Experience

  • Rivium
    • Netherlands
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • CMO
      • Jun 2023 - Present

      • Boost the results of their digital platforms through paid and organic channels. • Measure the user journey and experience (UX) to reduce friction points and convert more visitors into leads or customers. • Obtain data through digital channels to generate insights that allow better decisions to be made. • Business growth strategies. • Communication with users through customer.io (SMS, Email, Push Notifications and in-App messages) to improve their experience using the Rivium Application & Marketing Automation. • Achievements: Migration of 100% of the native messages from the App to customer.io, improving the customer journey. Design of an investment calculator for the website and optimization of the website, making it load 3 times faster. Show less

  • INTELA Servicios Corporativos
    • Mexico
    • Business Consulting and Services
    • 1 - 100 Employee
    • Digital Marketing Manager - Corporate
      • Dec 2022 - May 2023

      • Coordination, planning and generation of digital media strategies for Intela Mexico and the business units 4ÜR People, Intela Staffing & Altium Sports Complex, through Web, SEO, SEM and SMO to capture leads & Marketing Automation.• Performance of benchmarks and tests of SaaS platforms to reduce operation times and automation of tasks and KPI's dashboards.• Product Owner of ATS of internal development with integration to Google Dialog Flow, WhatsApp Cloud API, Amazon S3 and Transcribe.Achievements: Development and implementation of Lead Prospecting Methodology in Digital Media and Lead Management. Development of the digital ecosystem of each business unit, from the website to social networks. In 3 months, the conversion rate of the landing pages increased 2X. Creation of the 4ÜR People brand (naming, logo, color palette and applications) Show less

    • Digital Marketing Manager 4ÜR People
      • Jul 2022 - Nov 2022

      • Coordination, planning, and generation of digital media strategies for 4ÜR People through Web, SEO, SEM, and SMO for lead generation & Marketing Automation.• Conducting benchmarks and tests of SaaS platforms to reduce operation times and automate tasks and KPI dashboards.• Achievements: Creation of the 4ÜR People brand (naming, logo, color palette, and applications). Development and implementation of lead prospecting methodology in digital media and lead management. Development of the digital ecosystem for each business unit, from the website to social media. 2X increase in landing page conversion rate in just 3 months thanks to the implemented digital strategies. Show less

  • Todo.Cheap
    • Mexico
    • Computers and Electronics Manufacturing
    • Head Of Ecommerce
      • Nov 2021 - Jun 2022

      • Coordination, planning and generation of ecommerce strategies for website and marketplaces such as Amazon, Mercado Libre, Linio, Elektra, Walmart, Bodega Aurrera, Sears, Claro Shop, Coppel and Liverpool. • Definition of the company's commercial strategy in collaboration with top management. • Establishment of objectives, supervision and management of sales, as well as commercial budget management. • Participation in high-level commercial negotiations in close collaboration with the sales team and category managers. • Leadership and supervision of the commercial, operations and marketing area. • Achievements: Automation of pricing process for SKUs on Amazon, Mercado Libre, website, and competitor sites, resulting in a 15% increase in sales by maintaining a low-price guarantee strategy. Show less

  • UNIFIN FINANCIERA
    • Mexico
    • Financial Services
    • 300 - 400 Employee
    • Head Of Digital Marketing
      • Jul 2020 - Nov 2021

      • Coordination, planning, and generation of digital media strategies for UNIFIN and Uniclick (Web, SEO, SEM, and SMO) for B2B lead generation. Digital Scrum Master. • Optimization of UX/UI of the customer journey, website loading time, and communication to increase conversion rates through A/B testing. • Analysis, measurement of customer experience, and lead touchpoints in conjunction with the call center, CRM, and sales department to improve quality and experience. • Implementation of Marketing Automation for interconnecting platforms such as Google and Facebook to send leads to the CRM and automated email marketing campaigns. • Operations, creation and development of the digital team, and management of the digital budget. • Development of KPI and OKR dashboards. • Achievements: 35% reduction in website loading time and 50% decrease in CPC and CPL. 103% achievement of quality lead targets in 2021. Show less

  • SODIMAC MEXICO
    • Mexico
    • Retail
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Apr 2019 - Jun 2020

      • Coordination, planning, and generation of digital media strategies for e-commerce sales, foot traffic, and phone calls. • Coordination of UX/UI optimization for CLP, PLP, and PDP. • Analysis and implementation of category-specific keywords for SEO/SEM optimization. • Analysis of website performance and benchmarking against competitors to identify areas of opportunity and define improvement plans. • Coordination with performance and design agencies to achieve business objectives and management of digital budgets and operations. • Development of cross-selling campaigns to increase average order value. • Achievements: 40% increase in ROAS through the identification of top-performing media using proprietary dashboards, and a 93% growth in impressions and CTR for SEO. Show less

  • FIAT CHRYSLER AUTOMOBILES
    • United Kingdom
    • Accounting
    • Digital Marketing Manager
      • Nov 2015 - Apr 2019

      • Coordination, planning, and development of FCA Mexico's websites and landing pages for lead generation for Alfa Romeo, Chrysler, Dodge, Jeep, Ram, Fiat, and Mitsubishi. • Coordination with performance and design agencies to achieve commercial objectives and content creation according to the brand and dealer website launch plan. • Connecting the brand's CRM with the dealers' CRM to send leads to sales teams for lead nurturing. • Analysis of the website's performance and benchmarking against competitors to identify areas for improvement and define the site's improvement plan. • Analysis and improvement of the customer journey to obtain qualified leads. • Budget management for development, infrastructure, and integration with CRM. • Achievements: Ranking 8 brand websites in the top 10 for SEO, complete renovation of all websites, A! Design Award - Silver Mention 2018 for the RAM brand website, "Site of the day - Dodge - Unleashed the beast" awards at Awwwards and FWA (Favorite Website Awards). Show less

  • Ferall Comunicación
    • Mexico
    • Design Services
    • 1 - 100 Employee
    • Web Director and New Digital Technologies
      • Jan 2009 - Nov 2015

      • Coordination, planning, and generation of digital media strategies (Web, SEO, SEM, and SMO) for branding and lead generation for advertising agency clients. • Custom proposal development for the launch of new brands and products through online sales platforms such as Shopify, and online payment setups with PayPal. • Management of Google and Facebook campaigns to improve performance and reach of client accounts (B2C) and digital budget management. • Development of a proprietary CMS that reduced development time by 90%. Show less

  • UNIVA
    • Saudi Arabia
    • Marketing Services
    • 1 - 100 Employee
    • Teacher
      • Jan 2005 - Nov 2015

      Teacher of Degrees of the Faculty of Engineering:* Programming web pages for Internet and intranet.* Electronic Business.* Topics of Actuality in Software Engineering.* Object-Oriented Software Development* Visual and Events ProgrammingParticipation in the updating of the study program of Computer Systems Engineering.Creation and design of the diploma "Good Practices of Programming and Positioning of Web Pages"Thesis Advisor:* Website for the digital creative city of the city of Guadalajara Jalisco.* Development of a web site of administrable type for tourism in the municipality of Jocotepec.* Development of gymsoft software for the administration of gyms in the Metropolitan Zone of Jalisco.* Security level detection system for the configuration of a LAMP web hosting. Show less

    • President of the Programming Academy
      • Jan 2015 - Oct 2015

      Honorary position in the Faculty of Engineering of the Universidad del Valle de Atemajac.

    • Full Stack Developer
      • Apr 2003 - Jul 2006

      • Frontend development, backend and maintenance of institutional web pages, such as: Students, Teachers and Teacher Evaluation. The development technologies used were: Linux, Apache, PHP and Informix and Windows Server 2003, ASP .Net 2003 (C #), IIS and Informix. • Development of the first portals for Students, Teachers and Teacher Evaluation (LAMP). • Migration to Sharepoint 2003 of the Student, Teacher and Assessment portals.

  • Innevo
    • Mexico
    • Business Consulting and Services
    • 1 - 100 Employee
    • Full Stack Developer
      • Jan 2008 - Jan 2009

      • Frontend and backend development of a web application in Visual Studio 2008 in ASP with C # and MS SQL Server 2008, based on CMMi Level 3, N-Tier, Ajax methodologies and versioning control through MS Team Foundation Server 2008. • UC development in a time less than the average. Average = 1.85 hrs / cu with a standard deviation = 1.19384 • Frontend and backend development of a web application in Visual Studio 2008 in ASP with C # and MS SQL Server 2008, based on CMMi Level 3, N-Tier, Ajax methodologies and versioning control through MS Team Foundation Server 2008. • UC development in a time less than the average. Average = 1.85 hrs / cu with a standard deviation = 1.19384

  • Indatcom
    • Mexico
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Web Development Manager
      • Jan 2007 - Jan 2008

      • Coordination, planning and generation of the work team for the development of a social network for music lovers for the TV Azteca company called “TribuFM”. LAMP, Adobe Spry, Flex Framework, Amazon EC2 and Amazon S3 technologies were used. • Pioneers in implementing Web 2.0 technologies of growing creation, Amazon Cloud services and API’s of social networks and music industry in Mexico. • Coordination, planning and generation of the work team for the development of a social network for music lovers for the TV Azteca company called “TribuFM”. LAMP, Adobe Spry, Flex Framework, Amazon EC2 and Amazon S3 technologies were used. • Pioneers in implementing Web 2.0 technologies of growing creation, Amazon Cloud services and API’s of social networks and music industry in Mexico.

  • IBM
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Full Stack Developer
      • Aug 2006 - Jan 2007

      • Frontend and backend development of a project management system for team assembly and clustering solutions. The system was developed with the following technologies: Linux Open Suse, PHP 5 (OOP), Javascript, HTML 4, CSS 2 and MySQL 5. • Implement the first assembly project management system and clustering solutions for the Customer Solution Center. • Frontend and backend development of a project management system for team assembly and clustering solutions. The system was developed with the following technologies: Linux Open Suse, PHP 5 (OOP), Javascript, HTML 4, CSS 2 and MySQL 5. • Implement the first assembly project management system and clustering solutions for the Customer Solution Center.

Education

  • Universidad del Valle de Atemajac
    Computer Engineering, Computer Technology/Computer Systems Technology
    1998 - 2002
  • Universidad del Valle de Atemajac
    Master's in Computing, Information Technology
    2002 - 2004

Community

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