Bohdan Reshetnyak

Head of User Acquisition at Clario Tech
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Contact Information
us****@****om
(386) 825-5501
Location
UA
Languages
  • Английский Professional working proficiency
  • Русский Native or bilingual proficiency
  • Украинский Native or bilingual proficiency
  • Немецкий Elementary proficiency

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Bohdan is a hard-working specialist with the "get things done" attitude. He's a very responsible when it comes to partnerships, supporting every affiliate partner on the highest level, increasing their sales and conversion. It's important and not that often when you're able to trust a person to do their job 100% effective, so if I have a chance to hire Bohdan again, I would not hesitate to do that!

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Credentials

  • TUNE Partner Marketing Platform: Publisher
    TUNE
    Nov, 2019
    - Nov, 2024
  • TUNE Qualified User: Ad Network
    TUNE
    Nov, 2019
    - Nov, 2024

Experience

  • Clario
    • United Arab Emirates
    • Computer and Network Security
    • 200 - 300 Employee
    • Head of User Acquisition
      • Aug 2022 - Present

      - Managing native, affiliate and search channels for MacKeeper- Improving ROMI of digital paid acquisition

    • Senior Affiliate And Digital Marketing Manager
      • Jun 2022 - Aug 2022

      MacKeeper and Clario projects (SaaS) - iOS, Android, Windows, macOS- Affiliate program migration: managing the process of moving from in-house solution to Impact Radius (analytics integration, tracking implementation, affiliates migration); managing the process of moving from in-house solution/Impact Radius to RedTrack (analytics integration, tracking implementation, affiliates migration); AppsFlyer x TUNE integration (offers creation, InApp events tracking setup etc.)- BizDev: researching and recruiting new affiliates (review, push, display, price comparison, coupons etc.), integrating new networks- Support: managing and maximising performance of the existing affiliate base, development of affiliate platform (newsletters, promos, program updates etc.)- Analytics: traffic analysis and evaluation, ensuring that key KPI metrics are positive, reporting- RnD: Working in T-shape/RnD team on improving product and evaluating market (message mining, persona generalisation, feature-set research etc.)- Native/Digital Marketing manager: Working with Outbrain, Taboola. Launching, managing and optimising native campaigns (iOS, Android, MacOS, Windows targeting). Launching and managing RnD a/b/c funnel/pricing tests for new product. Show less

    • Senior Affiliate Marketing Manager
      • Nov 2020 - May 2022

      MacKeeper and Clario projects (SaaS) - iOS, Android, Windows, macOS- Affiliate program migration: managing the process of moving from in-house solution to Impact Radius (analytics integration, tracking implementation, affiliates migration); managing the process of moving from in-house solution/Impact Radius to RedTrack (analytics integration, tracking implementation, affiliates migration); AppsFlyer x TUNE integration (offers creation, InApp events tracking setup etc.)- BizDev: researching and recruiting new affiliates (review, push, display, price comparison, coupons etc.), integrating new networks- Support: managing and maximising performance of the existing affiliate base, development of affiliate platform (newsletters, promos, program updates etc.)- Analytics: traffic analysis and evaluation, ensuring that key KPI metrics are positive, reporting- RnD: Working in T-shape/RnD team on improving product and evaluating market (message mining, persona generalisation, featureset research etc.) Show less

  • NDA
    • Киев, Киев, Украина
    • Senior (Head) Affiliate Manager
      • Mar 2020 - Nov 2020

      SaaS Launching SaaS affiliate program from scratch on Tune (HasOffers) engine, working with Dev team on implementing tracking (s2w), creating first partnerships, creating content for and managing e-mail campaign aimed at current and potential affiliates SaaS Launching SaaS affiliate program from scratch on Tune (HasOffers) engine, working with Dev team on implementing tracking (s2w), creating first partnerships, creating content for and managing e-mail campaign aimed at current and potential affiliates

  • Brainstack_
    • Ukraine
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Senior Affiliate Manager
      • Mar 2018 - Apr 2020

      SaaS - Managing and maximizing the performance of the existing affiliate base - Traffic analysis and evaluation (white: such as SEO, PPC, email marketing, etc.; black: such as doorways) - Affiliate recruiting and research - Integration with CPA-networks and launching CPA offers - Affiliate support (create and frequently update promo materials according to current marketing plans and trends; keeping affiliates up to date with new campaigns and offers, creating custom promos for affiliates; creating new CPA and trial offers) - Strategic development of affiliate platform and project managing (newsletters, promos, creating new and updating old offers, HasOffers integration management) - Crisis management - Working with a team on the development of the project (website design, statistics, etc.) Show less

  • Hexa LLC
    • Ukraine
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Affiliate Marketing Manager
      • Aug 2017 - Feb 2018

      Essay - Re-launching frozen affiliate program from scratch - Managing and maximizing performance of the existing affiliate base - Traffic analysis and evaluation (white: such as SEO, PPC, email marketing, etc.; black: such as doorways) - Affiliate recruiting and research - Affiliate support (create and frequently update promo materials according to current marketing plans and trends; keeping affiliates up to date with new campaigns and offers, creating custom promos for affiliates; working with SSH and FTP to help affiliates with installing themes/order forms on their domains) - Strategic development of affiliate platform and project managing (newsletters, promos, platform updates, program updates; implementing postback functional etc.) - Working with a team on development of the project (website design, statistics, programming, etc.) - Planning and implementation of monthly advertising campaigns (negotiations with web-masters, opinion leaders, owners of thematic resources, blogs, forums), control of publications - Translation of promo materials/landings (Rus-Eng) Show less

  • Lucky Labs
    • Ukraine
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Affiliate Marketing Manager
      • Apr 2016 - Aug 2017

      iGaming - Managing and maximizing the performance of the existing affiliate base - Creating new offers - Integration with CPA networks - Introduction of non-typical traffic sources - Traffic analysis and evaluation (white: such as SEO, PPC, email marketing, etc.; black: such as spam, doorways, plug-ins, etc.), fraud prevention - Affiliate recruiting and research - Affiliate support (create and frequently update promo materials according to current marketing plans and trends; keeping affiliates up to date with new campaigns and offers, creating custom promos for affiliates) - Strategic development of affiliate platform and project managing (newsletters, promos, platform updates, program updates, etc.) - Working with a team on the development of the project (website design, statistics, etc.) - Managing freelancers (translation of the platform to other languages, outsource promo creation, etc.) - Translation of promo materials and UI (Rus-Eng) Show less

  • Parfenon-O.M.S
    • Information Technology & Services
    • 1 - 100 Employee
    • Affiliate Manager
      • Jul 2015 - Apr 2016

      e-commerce TyresNet GmbH: - Managing and maximizing performance of the existing affiliate base; Traffic analysis and evaluation (white: such as SEO, PPC, email marketing, etc.) - Affiliate recruiting and research - Campaign managing (ZANOX, AffiliateWindow, CJ Affiliate etc.) - Affiliate support (Invoicing and affiliate sales tracking via SalesForce, data feed generation) - Working with a team on development of the project - Managing freelancers (Salesforce developers) Campanda GmbH: - Classifieds research - Database management Show less

Education

  • Donetsk National University
    Specialist degree, Interpreter (english, german)
    2010 - 2015

Community

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