Experience

Louise Kool and Galt

• Canada
• Business Supplies & Equipment
• 1 - 100 Employee

• Director of Marketing

  • Oct 2016 - Present

  Leading marketing for Louise Kool and Galt (LKG) and Bridges: doubling revenue in 5 years. E-commerce targeting institutional customers: new websites doubled share of sales. Gated Content marketing for high-leverage customers: webinars, web-workshops, e-books Product development: hardware, curriculum, training and SaaS -- conception, positioning, and production shepherding diverse teams with a clear-eyed market focus and eye on profitability. Research and Analytics: turning data into high-value leads and long-term profitable accounts. Sales team development: leading internal change, with new tools, processes, collateral from pipeline to close. Presenter: presentation and strategy lead for tier 1 customers. Bids: lead, developing strategies, materials, presentations to national and international companies, NFP's and government Published 2 annual catalogues of 320, and 260 pages, mailed to 25,000+ customers. Re-branding



Bridges Canada

• Canada
• Education Administration Programs
• 1 - 100 Employee

• Business Development Manager

  • Aug 2009 - Present

  2010 - Business Development Manager, Bridges, Mississauga Leading national sales and marketing efforts of new products to existing markets and existing products to new markets. Managed bids and tendering processes to school districts generating $1.5 mil + of new business in 2011-13. Launching new product lines. Most Recently: • Math curriculum for special needs – led localization process as well as marketing and launch -- $100,000 in sales in first 9 months. • Grew e-learning based AT support service -- $150,000 of annual subscriptions in first 12 months, doubling sales in year two. • Introduced new high tech communication aid. Opening new markets in existing education customers: • ESL/ELD • Math • Early Childhood Education Recruited new staff introducing goal setting, evaluation and training. Managing sales/marketing project teams of 10+ including staff, colleagues, contractors, etc.



St. John's the Compassionate Mission

• Vice Chair Board of Directors

  • 2011 - 2013

  Oversight, budgeting, HR issues, transition planning, social enterprise planning and supervision. Oversight, budgeting, HR issues, transition planning, social enterprise planning and supervision.



Bridges

• Mississauga, On.

• Ontario Sales Manager

  • Mar 2005 - Sep 2009

  Management of the entire sales cycle with key accounts from $500,000 to $1.5 million. Grew territory sales from under $2.5 million to over $6.5 million, increasing margins by 25%. Designed and led national marketing strategies increasing national sales from under $5 million to $10 million. Grew software sales to global leading sales for 3 software lines worth over $1 million in total. Submitted and delivered presentations to professional conferences. Created seminar series expanding customer base into new territories. Introduced new AAC software from UK shepherding through approval processes in Ontario (the Grid) Moved new AAC PDA and tablet products through ADP processes (Jabbla, TalkTablet, Tellus series). Created Bridges LIVE! travelling seminar series expanding customer base into new territories. Oversaw publishing of print catalogue (Bridges Assistive Technology Sourcebook).



Betacom

• Manager, International Sales

  • May 2000 - May 2003

  Recruited, trained and managed 25 reseller network in Europe and Taiwan building $700,000 in annual sales. Created professional training program for rehab and educational professionals. Managed product VVT’s sourced accessories including 3rd party software to complete product offering. Key accounts generated, established including school boards including Toronto District, Chicago and New York Public Schools generating over $400,000 in sales in first 12 months, increasing by 25% in year 2. Created professional training program for rehab and educational professionals. Designed technology evaluation methodologies for education and health care professionals.