Experience

RetailZoom

• Cyprus
• Market Research
• 1 - 100 Employee

• • Jul 2018 - Present

• • Jan 2018 - Jun 2018

  • identify market opportunities and contribute to products’ vision and strategy • promote and develop new products, strengthen the existing products' position in the market



SETRIO SOFT

• Brazil
• 1 - 100 Employee

• Marketing and Communication Director

  • Jul 2014 - Dec 2017

  - define, elaborate, monitor and evaluate all marketing activities of the company - propose, plan and monitor the marketing budget for all divisions / brands - contribute to company’s strategy, in line with the industry’s evolution and trends - create and enhance corporate brand’s voice via all communication channels - develop and implement the communication & PR strategy, in accordance with company’s strategy and key objectives, and in line with each business division (software for medical doctors, for pharmaceutical companies and for distributors) - support sales team in promoting products and services to clients and prospects; create reporting structures to ensure relevant and constant progress for each project; adjust projects’ focus in order to reach best results Show less



CuponReducere.ro in partnership with Coupons.com

• Business Unit Manager

  • Sep 2012 - Nov 2014

  - propose and implement the strategic development of the digital couponing for a new market: Romania - build awareness, market need and communication of the digital couponing service for both targets: business parteners (retailers and manufacturers / suppliers), as well as end consumers & shoppers - launch CuponReducere.ro as the first digital couponing service in Romania - propose and implement the strategic development of the digital couponing for a new market: Romania - build awareness, market need and communication of the digital couponing service for both targets: business parteners (retailers and manufacturers / suppliers), as well as end consumers & shoppers - launch CuponReducere.ro as the first digital couponing service in Romania



Nielsen

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• • Apr 2012 - Sep 2012

  • Product leadership - develop new syndicated solution ideas / concepts, and refresh existing studies to maintain relevance.• Content leadership - review and ensure alignment between countries, optimize templates• Follow-up and help drive sales efforts. Offering assistance to all local sales teams for promoting in a relevant and profitable way every syndicated program.• Supporting data fusion initiatives for creating new and more powerful reports• Develop seminar / insights-sharing deck. As needed, and depending on regional availability, present at industry events / client workshops / webinars • Work with Marketing on PR. Initiate and monitor alignment on information sharing with all countries Show less

• • Jan 2008 - Apr 2012

  • manage the local team and business• ensure a health development of the consumer research business with constant revenue increase• develope yearly budgeting and revenue forecast, as well as the profit monitoring (in close collaboration with Finance and Managing Directors) • initiate and lead a regional training program sessions for helping integrating service knowledge throughout countries and facilitate best practice cases sharing • support with multi-country studies – assistance for the local and regional projects in the region• participate to conferences, keeping connections with media, ensuring Nielsen visibility, awareness and differentiation in main market research industry events• coordinate and conduct training sessions for Nielsen proprietary (Winning Brands, eQ, Shopper Compass, ShopperTrends) and non-proprietary services in consumer research• build strong and trustful collaboration with subcontractors for online, CATI and other additional methodologies / studies• develop business with focus on shopper research, brand health, customer satisfaction, and telecom studies Show less

• • Jul 2004 - Dec 2007


Daedalus Group
• Advertising Services
• Moderator - Qualitative Research

  • Jul 2000 - Jun 2004