Consultant and Freelancer Automotive, Luxury, Fashion for Marketing, Sales and Market development

• Jun 2012 - Present

I offer consulting services in strategy, marketing, sales, market research, CRM, and dealer network development for OEMs in the automotive and luxury goods industries, as well as the fashion industry. I provide support for international M&A challenges, from daily business to strategic goals. With extensive expertise in the industry, I can help your business optimize operations, partnerships, and teams beyond the status quo to add value and competitive advantage. My areas of specialization include business transformation, strategic consulting, innovation, strategic partnerships, continuous improvement, and business development. Let's work together to identify and deliver diversification, sustainability, and expansion, and cultivate strong partnerships with suppliers and customers. #Consulting #Strategy #Marketing #Sales #MarketResearch #CRM #DealerNetworkDevelopment #AutomotiveIndustry #LuxuryGoodsIndustry #FashionIndustry #InternationalMandA #BusinessTransformation #StrategicConsulting #Innovation #StrategicPartnerships #ContinuousImprovement #BusinessDevelopment Show less

Professor of Economics, International Marketing and Sales, Intercultural Mngt. AMD Hochschule

• Mar 2014 - Present

As a marketing professor, my areas of specialization include international management and marketing, leadership, intercultural management, and other related topics in the economy. I have extensive experience in marketing for fashion and luxury goods, international market development, and sales. My passion for education and expertise in the industry allow me to provide students with valuable insights and knowledge in these areas, preparing them for success in today's competitive global marketplace. Let's work together to help your students reach their full potential and become successful leaders in their respective fields. #MarketingProfessor #InternationalManagement #InternationalMarketing #Leadership #InterculturalManagement #FashionMarketing #LuxuryGoodsMarketing #Sales #Education #Academia #Economy Show less

Prof. for Marketing and Intercultural Mngt.

• Mar 2018 - Present

Prof. Marketing, Market Research, HR, Leadership in Retail, Consumer Industry, MedTech, Luxury

• Mar 2018 - Present

Senior Vice President

• May 2019 - Apr 2020

As the Senior Vice President of an automotive parts manufacturer in China, I was fully responsible for setting up an international strategy to enter the world's top OEM brands, offering a comprehensive range of high-quality products at competitive prices. My responsibilities included upgrading the organization for the transformation from internal to international market relations, including brand-building, market and sales development. With responsibility for eight factories and over 11,000 employees in the EA group, I successfully implemented strategies that resulted in significant growth and success for the company. My leadership skills and expertise in the industry allowed me to build strong relationships with customers and suppliers, and to continuously drive improvements in operations and partnerships. Let's work together to achieve similar success for your business, leveraging my experience and expertise in the industry. #AutomotiveIndustry #Manufacturing #InternationalStrategy #OEM #OrganizationalTransformation #BrandBuilding #MarketDevelopment #SalesDevelopment #Leadership #OperationsManagement #Partnerships #SupplierRelationships #BusinessGrowth Show less

Professor

• Jul 2017 - Dec 2019

Professor für Medienmarketing im Master-Studiengang Medienwissenschaft und Kommunikation mit Top 3 Ranking Professor für Medienmarketing im Master-Studiengang Medienwissenschaft und Kommunikation mit Top 3 Ranking

Professor

• Dec 2008 - May 2019

Part Time Professorship MBA school Part Time Professorship MBA school

Leading Consultant for Volkswagen Group

• Jul 2015 - Dec 2017

Focus on Market Research, market Development, Customer Centricity, Customer Demands for whole Volkswagen group brands in China including Audi Focus on Market Research, market Development, Customer Centricity, Customer Demands for whole Volkswagen group brands in China including Audi

Full Professor

• Feb 2014 - Mar 2016

Topics: Intercultural Management, Hotelmarketing, Leadership, International Marketing Topics: Intercultural Management, Hotelmarketing, Leadership, International Marketing

Personal Consultant to CEO

• Mar 2012 - Jun 2015

As a personal adviser for the CEO of a Hong Kong stock market listed automotive company with operations in mainland China and overseas, I was responsible for driving strategic initiatives in leadership, M&A activities, dealership development, and expansion models for future growth strategies in Asia and Europe. My extensive experience in the automotive industry also led me to take on the role of Regional Marketing Director for one of the world's largest auto dealer groups. In this role, I successfully created and set strategic initiatives that were adopted nationally, and executed profitable marketing programs regionally across more than 85 dealerships. With a focus on digital marketing, I was able to standardize store-level marketing across the board, resulting in increased brand awareness and customer engagement. My expertise in strategy, leadership, M&A activities, dealership development, expansion models, and digital marketing makes me an ideal partner for businesses looking to expand their operations in Asia and Europe. Let's work together to achieve success and growth for your business. #Leadership #Strategy #MandA #DealershipDevelopment #ExpansionModels #DigitalMarketing #RegionalMarketingDirector #AutoIndustry #BusinessGrowth #BrandAwareness #CustomerEngagement Show less

Professor

• Sep 2013 - Mar 2015

Marketing, Sales, Hotelmarketing, Automotive, Leadership, Market Development in China Marketing, Sales, Hotelmarketing, Automotive, Leadership, Market Development in China

Prof Dr

• Mar 2010 - Mar 2014

Marketing, Sales, Intercultural Management, Leadership, for Hospitality market, Automotive, Lifestyle, China Business, New Business EMEA Marketing, Sales, Intercultural Management, Leadership, for Hospitality market, Automotive, Lifestyle, China Business, New Business EMEA

Mercedes Executive for Market Developement, Marketing, Sales in Europe and China

• Jan 2002 - Jan 2012

As a market development expert with Mercedes Benz, I drove strategic growth initiatives in Germany, Europe, and China. Over the course of 4 years in China, I established 55 dealerships from scratch, overseeing all aspects of setup, architecture, training, and business development to ensure successful market entry and growth. In addition to my dealership development responsibilities, I also led a team of 25 people as a key member of the leadership team in China. My leadership style emphasized collaboration, mentorship, and performance management, resulting in high levels of employee engagement and motivation. As part of my commitment to education and professional development, I also held part-time professorship roles in 5 Chinese universities. Through my teaching, I shared my deep knowledge and experience in marketing and sales, leadership, and business development with the next generation of business leaders. Show less

Direktor Marketing and Sales

• Jun 1986 - Mar 1995

European markets with a 8 person team European markets with a 8 person team