Bob Waddell

Co-Founder and Vice President at MD MatchUp
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Contact Information
us****@****om
(386) 825-5501

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Experience

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Co-Founder and Vice President
      • Jan 2019 - 5 years

      Kansas City, Missouri Area Guide health networks to better patient-provider connections.

    • Vice President
      • May 2016 - Jan 2019

      Kansas City, Missouri Area Led healthcare strategy and client relationships.

    • Account Supervisor
      • Feb 2015 - May 2016

    • Account Manager/Business Development Manager
      • Feb 2012 - Feb 2015

      Kansas City, Missouri Area

    • Marketing Strategist
      • Nov 2011 - Jan 2012

      Kansas City, Missouri Area - Served as the primary agency contact for clients, vendors and partners - Developed strategically integrated marketing communications plans (online and offline) - Directed RFP creation and execution for new business - Managed clients’ marketing and project budgets

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of Digital Strategy / Account Manager
      • Feb 2007 - Nov 2011

      Greater Omaha Area - Served as the primary agency contact for clients - Managed clients’ marketing and project budgets - Developed and implemented strategically influential marketing plans to fulfill client goals - Supplied creatively engaging ideas and presented them to clients and new business prospects - Supervised TV, radio, print, Web, mobile and social media content production - Created and executed promotional plans and oversee an experiential marketing team - Coordinated quantitative and… Show more - Served as the primary agency contact for clients - Managed clients’ marketing and project budgets - Developed and implemented strategically influential marketing plans to fulfill client goals - Supplied creatively engaging ideas and presented them to clients and new business prospects - Supervised TV, radio, print, Web, mobile and social media content production - Created and executed promotional plans and oversee an experiential marketing team - Coordinated quantitative and qualitative research plans and carry them through to execution - Analyzed sales results and generated reports used to calculate ROI and for future planning purposes - Directed social marketing strategy and implementation for the agency, its clients and prospects - Conceptualized Web, social media, email, mobile and e-commerce projects - Managed search engine marketing and social media advertising efforts - Organized, tracked and reported on the analytics of digital projects and promotions - Gave presentations and educate all parties on social marketing best practices and latest trends Show less

    • United States
    • Advertising Services
    • 300 - 400 Employee
    • Account Manager
      • Aug 2006 - Feb 2007

      Cleveland/Akron, Ohio Area - Contributed ideas to major projects that positively impacted the client’s business - Worked with media team to develop localized media plans - Wrote copy for TV and radio billboards and live commercials - Tracked projects to ensure established timelines and scope were followed - Reviewed all media documents, creative work, correspondence and estimates for accuracy before submitting to client for approval - Trained Account Associates in the basics of account work and the… Show more - Contributed ideas to major projects that positively impacted the client’s business - Worked with media team to develop localized media plans - Wrote copy for TV and radio billboards and live commercials - Tracked projects to ensure established timelines and scope were followed - Reviewed all media documents, creative work, correspondence and estimates for accuracy before submitting to client for approval - Trained Account Associates in the basics of account work and the agency - Coordinated communication between account service, strategic planning, media and creative teams - Organized and presented quarterly client meetings

    • Account Associate
      • Aug 2005 - Aug 2006

      Cleveland/Akron, Ohio Area - Managed communications to co-op members on a regular basis - Wrote, edited and produced mass mailings, press releases and monthly marketing updates - Project coordinator – worked with creative, production and clients to see projects through - Prepared traffic and media purchase authorizations in conjunction with the media team - Conducted sales, product information and competitive analysis - Prepared, edited and produced meeting decks for each market on a quarterly basis -… Show more - Managed communications to co-op members on a regular basis - Wrote, edited and produced mass mailings, press releases and monthly marketing updates - Project coordinator – worked with creative, production and clients to see projects through - Prepared traffic and media purchase authorizations in conjunction with the media team - Conducted sales, product information and competitive analysis - Prepared, edited and produced meeting decks for each market on a quarterly basis - Helped prepare new stores for grand opening celebrations

Education

  • Morningside College
    Bachelor of Science, Advertising
    2001 - 2005
  • Aurelia Community School
    1990 - 2001

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