Bob Roeder

Director of Sales at IMETRIK Automotive Solutions, Inc.
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Location
Barrington Hills, Illinois, United States, US

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Stéphanie Boyard

Bob is a Sales, Marketing, and Operations professional with a great technical aptitude. He is a consummate professional with many exceptional talents. His extensive business knowledge, tireless attention to detail and contagious enthusiasm make him a remarkable asset to any organization, especially one operating on a worldwide playing field. He can communicate with many disciplines inside and outside the company. Bob is very adept at thinking strategically and creatively while at the same time rolling up his sleeves and quickly moving the ball forward on multiple fronts. This talent has allowed for faster development and rollout of marketing programs and product enhancements. Bob was instrumental in the development of several sales and marketing initiatives which lead to increased sales. One is the development and rollout of our first telemarketing program which increased our customer base 20%. His has an extremely fast learning curve which empowers him to learn the customer’s business issues and minimize our sales challenges. Bob is one you can trust to complete the job well.

Randy Huebner

I have had the pleasure of managing Bob at EDS Dealer Systems. He is the consummate professional executive manager and leader, and a pleasure to work with, bringing his attention to detail to every project which we were involved in. Bob's communication and people skill are excellent, and when faced with unusual business challenges, always comes up with some very innovative ideas and solutions. I highly recomend Bob.

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Experience

    • Director of Sales
      • 2014 - Present

      An international manufacturer headquartered in Montreal, Quebec Canada, focusing on M2M embedded wireless GPS tracking devices for automobile dealers, financial institutions and insurance companies. A Sales Manager overseeing a national sales force; developing Key Performance Indicators and dashboard metrics to monitor sales progress; track performance relative to plan; train new U.S. sales agents on industry and strategic product sales positioning. Closely partner with the Marketing department to create marketing strategies. Develop highly efficient lead qualification processes that identify opportunities and generate sales. Provide strategic input to the corporate VP of Sales regarding key account acquisitions, competition, market activity, and pricing strategies. Work with the Product Managers and SaaS Application Managers regarding future product enhancements. Developed and rolled out their first telemarketing program which increased customer base 20%. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Regional Account Manager
      • 2012 - 2014

      A Multi-Million dollar company specializing and supplying used car industry information for consumers and automobile dealers. Grew the business and increased dealer product value awareness, engagement, and retention by developing strong relationships with Owners and General Managers at over 250 dealerships in the Chicago market and surrounding area. Achieved territory growth through up-selling, while marketing brand awareness through training and product knowledge. • Top performing manager out of 12 in assigned region for 6 out of 8 quarters • Top 2 YOY Company Revenue generator for 2012-2014. • Consistently exceeding sales goals by over 15% of quarterly and yearly business plans with a retention rate of over 95%+ Show less

    • United Kingdom
    • 1 - 100 Employee
    • Account Development Executive (ADP Dealers Systems)
      • 2011 - 2012

      Sold turnkey cloud based DMS (systems and software), CRM/Front End solutions, full suite of computer network products and services (IPT Systems/VOIP) to heavy equipment, construction & agriculture equipment franchise dealerships. Average franchise size was six or more retail stores. • Sold my first two accounts generating over $660,000 in revenue in first six months of employment. • Established relationships with key accounts that influence market area. • Performed detail analysis of the territory that identified existing, potential, and targeted clientele. • Consulted clients and prospects in the detailed operations of the Agriculture and Construction industry and guided the franchised dealers how to stay on top of the ever changing technology challenges to help drive ongoing success in business. Show less

    • New Business Development - Manufacturer's Representative
      • 2009 - 2011

      Grew the business in a five state area to over $1.5 million in sales through hunting and account management activities. Provided strategic input to the corporate managers on customer feedback, competition,and industry trends.. Grew the business in a five state area to over $1.5 million in sales through hunting and account management activities. Provided strategic input to the corporate managers on customer feedback, competition,and industry trends..

    • Volunteer Leader
      • 2008 - 2011

      Lead a team of 11 executives who are using their combined talents and industry expertise to beat the odds of finding their next job faster. See news stories featuring Bob in the New York Times and ABC Good Morning America (see stories at the bottom of my profile.) Lead a team of 11 executives who are using their combined talents and industry expertise to beat the odds of finding their next job faster. See news stories featuring Bob in the New York Times and ABC Good Morning America (see stories at the bottom of my profile.)

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Area Sales and Market Development Manager for GM OnStar Account
      • 1997 - 2007

      Developed and implemented activities for the inaugural launch and continual market growth of OnStar for the Illinois, Indiana, and Iowa markets. Exceeded sales goals on every phase through the identification of key decision makers and influencers. Created and launched bi-lingual marketing material and implemented changes that positively influenced multi-cultural vehicle owner perceptions of the product • Drove the Chicago based Midwest Region to the #1 ranked performing territory in the country in six months.• Led the account in overall revenue, obtaining sales goals, certifying dealerships• Closed 230 franchised dealerships to market OEM consumer vehicle navigation and telematics device.• Led the account in consumer acceptance of contact renewals.• Trained 2500 dealership sales personnel on selling techniques to best promote OnStar. • Identified dealership's under performers and then re-trained them to achieve OnStar product certifications to help drive sales.• Utilized extensive knowledge of dealership department operations to successfully integrated sales, service and part manager's activities to work together to insure overall profitability.• As OEM liaison with General Motors I negotiated installation contracts with 3rd party vendors. Show less

    • Implementation Manager for Ameritech Account (now AT&T)
      • 1996 - 1997

      Recruited internally to oversee the implementation of a $40 million cellular billing system for Ameritech. (now part of AT&T) This system generates the monthly bills sent to all Ameritech cellular customers each month. • Business Relations Manager and Project Manager, I created project plans with the customer to convert five Ameritech market regions to use EDS’ billing system and train 5000 customer employees on its applications.• Hired and led teams that documented the new system and established training programs for the customer. Show less

    • Account Executive assinged to Century Cellunet (CenturyLink)
      • 1994 - 1996

      Senior onsite manager for a $20 million 300,000 subscriber cellular billing services contract at Century Cellunet). Managed staff of 32 (24 remotely). Provided billing solutions for the customer resulting from market changes; and generated customer monthly cellular bills.• Through the development of customer metrics was instrumental for developing the business which resulted in $1.2 million in additional revenue.• Increased contract profitability by reducing expenses 20% through the creation of a new business review document process. Show less

    • Account Executive for EDS Personal Communications Division - Argentina
      • 1993 - 1994

      Implemented the first-ever cellular management information billing system and established a center of expertise in Buenos Aires, Argentina for Compañia de Teléfonos del Interior (CTI), a GTE joint venture. Managed a staff of 20 international employees onsite and coordinated conversions with resources in Dallas TX and Boston MA.• Rescued relationship with customer and secured a renewal of the five year $20M contract for EDS.• Negotiated contracts with senior executives of international companies and their local VARs. Show less

    • Senior Product Manager for Automotive Retail Group (formally Dealer Systems Division)
      • 1989 - 1993

      Product Development Manager - DMS:The product champion who set the direction, managed the priorities, and oversaw the development plans to enrich the division's flagship automotive retail and factory communications software systems: a 12 product line Dealer Management System (DMS) on multiple hardware configurations. Launched new products; Led eight cross functional teams utilizing system development methodology for product enhancements; Defined the future direction and enhancements for software/hardware products; Captured customer requirements; Worked with other departments to support demonstrations, sales product support, customer training, and customer support.As part of the marketing/sales department I was called upon as the subject matter expert to negotiate, save, and close deals.GM PULSAT Network Dealer Conversion: Liaison with General Motors Dealer Communications Division. Worked with GM executives to define requirements and obtain sign off as a Dealer Systems Provider. Managed a team of cross department personnel. to develop, enhance and implement factory satellite communication applications. Established contracts with 3rd party vendors and coordinated the implementation of necessary hardware upgrades. Show less

    • Software Implementation and Account Manager – Dealer Systems Division
      • 1985 - 1989

      Installed, supported, and trained personnel across the country to use DMS and factory communication applications. Performed resource scheduling, pre-site meetings, implementation plan, client installation sign off, scheduled post installation training, and support.

Education

  • Central Michigan University
    BS, Business Administration / Marketing / Minor in Mathematics

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