Experience

The Better Company

• Netherlands
• Business Consulting and Services
• 1 - 100 Employee

• Strategy Activation & Business Development (co-venturer)

  • Jan 2023 - Present

  Rotterdam, South Holland, Netherlands We help organizations realize human centric strategic goals. For example aligning a board on strategy. Or improving the strategic alignment of the organization as a whole. Improving inclusion and diversity or increasing vitality and change readiness. In doing so, we first clarify what factors the various teams within an organization need to work on. For that insight, we use our science-based Do Better Scans. With our approach our ambition is to help your organization to become a better version… Show more We help organizations realize human centric strategic goals. For example aligning a board on strategy. Or improving the strategic alignment of the organization as a whole. Improving inclusion and diversity or increasing vitality and change readiness. In doing so, we first clarify what factors the various teams within an organization need to work on. For that insight, we use our science-based Do Better Scans. With our approach our ambition is to help your organization to become a better version of itself. Show less



Virtual Republic

• Founder & B2B Marketing Accelerator

  • Mar 2020 - Present

  Amsterdam Area, Netherlands With Virtual Republic we help B2B companies with 5 - 50 FTE to accelerate marketing, sales & lead generation. We focus on scale-ups and start-ups and sometimes take a stake in the equity of the company as a co-venturer / investor.



Oord

• Netherlands
• Business Consulting and Services

• Interim Projects, Consultant, Moderator & Coach

  • Nov 2002 - Present

  Amsterdam Area, Netherlands



Tribal Agency

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Director Content Marketing

  • Oct 2018 - Feb 2020

  Amsterdam Area, Netherlands Responsible for the B2B content marketing activities of RIFF Nederland after the acquisition of Heliview Online. RIFF was rated #3 on the list of 'Large Digital Agency Full Service' by Emerce in 2019. RIFF is a full-service digital agency, helping customers in realizing amazing customer journeys. RIFF was later rebranded as Tribal Agency.



Geen

• Netherlands
• Technology, Information and Internet
• 100 - 200 Employee

• Founder & Managing Director

  • Jan 2006 - Dec 2018

  Mediapark, Hilversum B2B Content Marketing Agency (15 FTE), focused on Tech Companies. Heliview Online acquired Kennisportal.com in 2011. Listed as "FD Gazelle 2017" (list of fast growing companies in The Netherlands). Key clients included Microsoft, IBM and Oracle. Heliview Online was acquired by RIFF Nederland in September 2018.



WebinarTV - Professionele webinars

• Netherlands
• Media Production

• Founder & Moderator

  • Jan 2014 - Sep 2018

  Amsterdam, North Holland, Netherlands Set-up a professional and low-entry webinar service. Sold to RIFF.



CostFocus

• Netherlands
• Financial Services

• Co-Founder & Partner

  • 2002 - 2005

  Amsterdam Area, Netherlands Set-up a cost reduction consultancy after the dot-com crisis of 2001. This start-up was continued by my co-founder and friend Edzard Berkouwer.



YourNews

• VP Marketing

  • 1999 - 2001

  Rotterdam Venture backed start-up/scale-up in digital content syndication. Helped with relaunch as Momac which was later aqcuired bij Sandvine.



KPN

• Netherlands
• Telecommunications
• 700 & Above Employee

• Management Trainee - Account Manager Major Accounts

  • 1998 - 1999

  Haarlem Area, Netherlands

• Management Trainee - B2B Marketer

  • 1997 - 1998

  Den Bosch



NCR Corporation

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Intern

  • 1996 - 1996

  Amsterdam Area, Netherlands