Experience

Prismatik

• United States
• Software Development
• 1 - 100 Employee

• CEO/Founder

  • May 2021 - Present

  Merchandising not Marketing. Prismatik was created by merchandising experts to enable SMB retailers, e-tailers and brands to compete more effectively and sell more to delight their audience. Prismatik provides a merchandising solution that helps clients deliver a more powerful personalized experience for their customers which in turn increases revenue and engagement. Clients control how their products are merchandised through Prismatik. We then take it a step further by empowering… Show more Merchandising not Marketing. Prismatik was created by merchandising experts to enable SMB retailers, e-tailers and brands to compete more effectively and sell more to delight their audience. Prismatik provides a merchandising solution that helps clients deliver a more powerful personalized experience for their customers which in turn increases revenue and engagement. Clients control how their products are merchandised through Prismatik. We then take it a step further by empowering brands and retailers, who have always operated independently, to work together to create an elegantly curated shopping experience. Prismatik's unique merchandising software creates perfect synergy between front-end experience and back-end analytics as well as brand and retailer partnership selections.

• CEO/Founder

  • Apr 2020 - Apr 2021

  New York, New York, United States During a Stealth period over the last year, conceived, developed and built product, recruited an incredible team, for a revolutionary e-commerce merchandising solution, uniquely positioned for SMB e-commerce companies. Prismatik's unique merchandising software creates perfect synergy between the customer experience combined with Dynamic Inventory Management and Sales Forecasting.



Hayes Digital

• Founder & President

  • Sep 2016 - Present

  Greater New York City Area Prismatik.ai is Live. Offer transactional commerce clients Fortune 100 experience to assess business direction and expand digital footprint through commerce, marketing, product, operations, and data intelligence to achieve scale, increase sales, and support immersive, repeat customer experiences. Clients… Show more Prismatik.ai is Live. Offer transactional commerce clients Fortune 100 experience to assess business direction and expand digital footprint through commerce, marketing, product, operations, and data intelligence to achieve scale, increase sales, and support immersive, repeat customer experiences. Clients include: youhangit.com joy-network.com thinkware.io thenewstand.com kathydavis.com adtoniq.com vaudevilleventures.com Strategysourcellc.com Golftini.com Morris4x4center.com Photopia.co Seeen ContractHub.com Key Skills: Capital Raising, Revenue Generation, Business Repositioning, Turnaround Leadership, Brand Value, Digital Growth, Strategic Planning, Mission Development, Innovation. New product coming soon. Show less



Strategy Source

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Operating Partner, Consulting Practice Lead

  • Nov 2018 - Oct 2020

  New York, NY Bob Hayes has more than 30 years of product and operating experience in both digital and retail management. His vision and dynamic personality sets him apart. Bob uses his invaluable industry experience in consulting with respect to organizational transformation, strategic and operational positioning, capital raises, and content to commerce initiatives. With an extensive track record of improving processes and streamlining procedures across both start-up and Fortune 500 companies while… Show more Bob Hayes has more than 30 years of product and operating experience in both digital and retail management. His vision and dynamic personality sets him apart. Bob uses his invaluable industry experience in consulting with respect to organizational transformation, strategic and operational positioning, capital raises, and content to commerce initiatives. With an extensive track record of improving processes and streamlining procedures across both start-up and Fortune 500 companies while building high-performance teams. He’ll draw on this experience in advising Strategy Source Clients on Organizational Transformation, Fractional and Interim Leadership, Strategic and Operational positioning, Capital raises and Content to Commerce Initiatives. http://www.prnewswire.com/news-releases/connecting-companies-people-and-solutions-strategy-source-announces-new-consulting-services-300792468.html?tc=eml_cleartime Show less



YP, The Real Yellow Pages®

• United States
• Advertising Services
• 700 & Above Employee

• Senior Vice President, Enterprise Programs & National Product/Operations

  • Apr 2013 - Jul 2016

  Greater New York City Area Improved customer experiences by restructuring national ad product and operations team to support $310M in annual revenue. Standardized key performance indicators (KPIs) and service level agreements (SLAs). ►Expanded national programs to company-wide enterprise programs and led integration with Salesforce.com ►Helped drive net promoter score (NPS) across sales and operations companywide. Previous Position: Vice President, Product & National Operations (2013-2015) Built… Show more Improved customer experiences by restructuring national ad product and operations team to support $310M in annual revenue. Standardized key performance indicators (KPIs) and service level agreements (SLAs). ►Expanded national programs to company-wide enterprise programs and led integration with Salesforce.com ►Helped drive net promoter score (NPS) across sales and operations companywide. Previous Position: Vice President, Product & National Operations (2013-2015) Built national product,sales support and operations team and stood up advertising platform to maximize YP’s inventory; extended reach to digital customers. Stood up and executed first YP digital national media sales office in New York that supported 188 team members. Key Skills: Team Development & Leadership, Digital Media, Sales Operations, Revenue Growth, Programmatic & Mobile Advertising, New Product Introductions, Project Management. Show less



Iplay

• United States
• Computer Games
• 200 - 300 Employee

• President & COO

  • Nov 2010 - Dec 2012

  New York, NY Rebranded and relaunched game site operator Oberon Media to IPlay with an improved customer experience and product offerings, transforming company from a home-grown technology platform to highly scalable open source technology platform and complete partner migration. Recruited and built a core leadership team, developed new business partners, as well as new game developer network. ► Flipped the model from downloadable games to Flash and App-based games. ► Maintained revenues while… Show more Rebranded and relaunched game site operator Oberon Media to IPlay with an improved customer experience and product offerings, transforming company from a home-grown technology platform to highly scalable open source technology platform and complete partner migration. Recruited and built a core leadership team, developed new business partners, as well as new game developer network. ► Flipped the model from downloadable games to Flash and App-based games. ► Maintained revenues while significantly reducing operating costs. ► Improved operating gross margin percent by 5%. ► Raised multi-millions of dollars in challenging environment. > Positioned company for successful sale to IWIN. Key Skills: Change Management, Rebranding, Turnaround Leadership, Process & Procedure Development, Capital Raising, Process Reengineering, Bottom Line Growth, Staff Recruitment & Development, Vision & Strategy Creation, Project Management. Show less



Proclivity Systems

• United States
• Advertising Services
• 1 - 100 Employee

• President & Chief Operating Officer

  • Jan 2010 - Oct 2010

  New York, NY Developed expertise in ontological modeling and algorithms. Secured $3M in C round funding and secured line of credit. Defined vision and strategy and hired high performing executive team. Oversaw the hiring and mentoring of all the senior staff, established operating metrics, and instituted a scalable structure with a customer-focused culture. ► Reduced time to market from 120 days to 30 days per launch ► Doubled client base in 6 months Key Skills: Strategic Planning, Brand… Show more Developed expertise in ontological modeling and algorithms. Secured $3M in C round funding and secured line of credit. Defined vision and strategy and hired high performing executive team. Oversaw the hiring and mentoring of all the senior staff, established operating metrics, and instituted a scalable structure with a customer-focused culture. ► Reduced time to market from 120 days to 30 days per launch ► Doubled client base in 6 months Key Skills: Strategic Planning, Brand Vision, Operational Streamlining, Business Growth, Staff Leadership, Revenue Growth, Show less



AOL

• United States
• Software Development
• 700 & Above Employee

• Senior Vice President & Commerce General Manager

  • Feb 2003 - Sep 2009

  Dulles, VA Recruited by CEO Jon Miller to revamp commerce offerings. Maintained accountability for $150M in annual revenue for advertising and transactional services. Reorganized 7 disparate business units into single operating group with shared technology and services. ►Introduced the first seamless content / commerce module for network-wide distribution, allowing relevant offerings 24/7. ► Launched ahead of market a vertically integrated Commerce and Search experience in Shopping &… Show more Recruited by CEO Jon Miller to revamp commerce offerings. Maintained accountability for $150M in annual revenue for advertising and transactional services. Reorganized 7 disparate business units into single operating group with shared technology and services. ►Introduced the first seamless content / commerce module for network-wide distribution, allowing relevant offerings 24/7. ► Launched ahead of market a vertically integrated Commerce and Search experience in Shopping & Travel. ► Improved content across all channels product offering, stimulating YOY growth in visits and conversion despite a 35% reduction in AOL network traffic. Key Skills: Channel Engagement, Organizational Transformation, Business Performance Optimization, Reorganization, Team Leadership & Engagement, Commerce Product Development, Project Management. Show less



IAC

• United States
• Software Development
• 700 & Above Employee

• Executive Vice President Merchandising/Operations

  • May 2000 - Jan 2003

  New York, NY Built business to become OIBDA positive in first year, and increased revenue from $3M to $25M; realized $60M in annual revenue by year 3 exceeding budgeted OIBDA all 3 years. Built team in just 120 days. Launched fully integrated digital products for all brands NHL,NBA, Nascar, CBS Sportsline, PGA. Handled all digital commerce, marketing and customer acquisition for the above brands. Key Skills: eCommerce, Change Management, Digital Transformation, Team Development, Revenue Growth.



Bob's Stores

• Retail
• 1 - 100 Employee

• EVP Merchandising

  • Apr 1999 - May 2000

  Meriden, Ct Responsible for $400MM P&L. Repositioned assortment and merchandising mix. Rebuilt team to maintain competitive advantage. Launched digital platform.



Successories

• United States
• Business Supplies & Equipment
• 1 - 100 Employee

• SVP Merchandising/Retail & Franchise Operations

  • Mar 1998 - Apr 1999

  Aurora, Il Responsible for $56M P&L, product development, production planning and all revenue generating initiatives. Managed and provided leadership for life cycle of all products, catalog and idea development processes.Launched Companies first Website. Elected as company officer and appointed to the Executive Committee. Managed team of 7 and staff of 54.



Sportmart Inc

• United States
• 1 - 100 Employee

• Senior Vice President Merchandising

  • Jan 1996 - Apr 1998

  Greater Chicago Area Chief Merchant for a $750MM Big Box Full Line Sporting Goods Retailer. Worked with the President of the company and the board to re-position company brand and merchandising systems. Result was a successful merger with Gart Brothers, a Denver based retailer. The combined entity was over $1.2B in revenue and uniquely positioned both companies to compete successfully with Sports Authority.