Bob Ertl
Sr. Director, Product Marketing at Kiteworks- Claim this Profile
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Bio
Joel York
Bob is a product marketing machine. IMHO there is little distinction between great product managers and great product marketers; they are simply great product leaders that can 'walk, talk, and listen.' Bob is one of those. Having spent a long career in product management, Bob came into Accellion marketing in his first product marketing role. With just a little guidance on storytelling and grammar, he produced videos, eBooks, product sheets, SEO blog posts, sales presentations, etc. at ridiculous pace. I would hire him again in a New York minute.
Michael Sisolak
Bob is one of the best Product Managers with which I have ever worked. He understands the value of getting information from field employees and works diligently to ensure that the product is the best match for what the customer wants/needs. Bob also has a great understanding of the 'big picture' within an organization and can quickly find a solution to any problem.
Joel York
Bob is a product marketing machine. IMHO there is little distinction between great product managers and great product marketers; they are simply great product leaders that can 'walk, talk, and listen.' Bob is one of those. Having spent a long career in product management, Bob came into Accellion marketing in his first product marketing role. With just a little guidance on storytelling and grammar, he produced videos, eBooks, product sheets, SEO blog posts, sales presentations, etc. at ridiculous pace. I would hire him again in a New York minute.
Michael Sisolak
Bob is one of the best Product Managers with which I have ever worked. He understands the value of getting information from field employees and works diligently to ensure that the product is the best match for what the customer wants/needs. Bob also has a great understanding of the 'big picture' within an organization and can quickly find a solution to any problem.
Joel York
Bob is a product marketing machine. IMHO there is little distinction between great product managers and great product marketers; they are simply great product leaders that can 'walk, talk, and listen.' Bob is one of those. Having spent a long career in product management, Bob came into Accellion marketing in his first product marketing role. With just a little guidance on storytelling and grammar, he produced videos, eBooks, product sheets, SEO blog posts, sales presentations, etc. at ridiculous pace. I would hire him again in a New York minute.
Michael Sisolak
Bob is one of the best Product Managers with which I have ever worked. He understands the value of getting information from field employees and works diligently to ensure that the product is the best match for what the customer wants/needs. Bob also has a great understanding of the 'big picture' within an organization and can quickly find a solution to any problem.
Joel York
Bob is a product marketing machine. IMHO there is little distinction between great product managers and great product marketers; they are simply great product leaders that can 'walk, talk, and listen.' Bob is one of those. Having spent a long career in product management, Bob came into Accellion marketing in his first product marketing role. With just a little guidance on storytelling and grammar, he produced videos, eBooks, product sheets, SEO blog posts, sales presentations, etc. at ridiculous pace. I would hire him again in a New York minute.
Michael Sisolak
Bob is one of the best Product Managers with which I have ever worked. He understands the value of getting information from field employees and works diligently to ensure that the product is the best match for what the customer wants/needs. Bob also has a great understanding of the 'big picture' within an organization and can quickly find a solution to any problem.
Experience
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Kiteworks
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United States
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Software Development
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100 - 200 Employee
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Sr. Director, Product Marketing
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2014 - Present
Rebranded enterprise file sharing app to a cutting edge security and compliance platform for sharing IP, PII, PHI, CUI, and other sensitive data with third parties across all online communications channels, including secure email, secure file sharing, secure chat, SFTP, and secure MFT. • Spoke at live and virtual events, and produced dozens of webinars, consistently generating leads and high reviews. • Cross-functional management of over 20 quarterly platform releases, supported by over one hundred Web pages, briefs, compliance guides, brochures, blog posts, and eBooks, and accompanied by to-the-point sales training and presentation decks. • Developed vertical market content for highly regulated sectors, including financial services, healthcare, life sciences, governments, and legal. • Built out compliance guides, briefs, and copy for HIPAA, GDPR, FedRAMP, SOC 2, FIPS 140-2, CMMC, FISMA, NIST 800-53, NIST 800-171, ITAR, and others. • Launched an all-new Managed File Transfer (MFT) product into a mature market, gaining significant first-year traction by differentiating its unique security-first architecture. Kiteworks was formerly Accellion. Show less
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Sentilla
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United States
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Software Development
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1 - 100 Employee
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Sr. Director, Product Management
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Aug 2011 - 2013
Drove the development of this 20-person startup’s first-to-market power analytics and capacity planning product for IT infrastructure. Customers were able to discover and resolve power distribution outage risks and reclaim up to 30% of power and compute resources, thus avoiding costly data center expansion. Handled virtualized, bare-metal, and open-source cloud infrastructure. • Instrumental in closing major customer deals. • Drove agile requirements process through ~40 bi-weekly releases. • Provided enablement and training for sales reps, sales engineers, and professional services consultants. • Analyzed and differentiated from competitors, supported product marketing, advocated with analysts and press, and presented webinars. Show less
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Oracle
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Consulting (Director) Product Manager
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2007 - Aug 2011
Led the semantic layer and query server development for Oracle’s premier business intelligence product. Defined the federation of multidimensional data sources (MOLAP) used by the acquired Hyperion financial applications with SQL (ROLAP) sources used by Oracle business applications, an industry first. I simplified metadata updates for packaged BI applications, reduced escalations through better training and documentation, became a sought-after speaker about Oracle BI modeling, regularly briefed visiting CxOs, and helped close major deals. Show less
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Hyperion Solutions
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Software Development
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100 - 200 Employee
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Director, Product Management
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Oct 2003 - Jun 2007
Defined requirements and use cases for the next-generation business intelligence platform for this $700M financial analytics vendor. Stabilized management of balanced scorecarding and activity-based costing products. Acquired by Oracle. Defined requirements and use cases for the next-generation business intelligence platform for this $700M financial analytics vendor. Stabilized management of balanced scorecarding and activity-based costing products. Acquired by Oracle.
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Brio Software
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Santa Clara, CA
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Director, Product Management
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1999 - 2003
Drove the completion of a suite of vertically and horizontally focused, packaged analytic applications. Performed presales and professional services roles on early deployments. Drove the completion of a suite of vertically and horizontally focused, packaged analytic applications. Performed presales and professional services roles on early deployments.
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MerlinSoft
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Saratoga, CA
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Sr. Product Manager
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1997 - 1999
Conceived and developed packaged business performance management applications. Executed product management, presales and professional services at 5-person startup, acquired by Brio. 6 patents. Conceived and developed packaged business performance management applications. Executed product management, presales and professional services at 5-person startup, acquired by Brio. 6 patents.
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Millennia Vision Corporation
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Mountain View, CA
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Consulting Manager
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1995 - 1997
Performed business intelligence and data warehouse functional consulting and presales at this 10 person startup consultancy. Delivered sales analytics for major high tech manufacturers enabling daily visibility and decision-making not available in CRM at that time. Performed business intelligence and data warehouse functional consulting and presales at this 10 person startup consultancy. Delivered sales analytics for major high tech manufacturers enabling daily visibility and decision-making not available in CRM at that time.
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Amdahl Corporation
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Sunnyvale, CA
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Principal Engineer
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1982 - 1995
Amdahl was a $2B developer and manufacturer of high performance, high availability server systems. I led 40 cross-functional engineers in the architecture and development of hot board and microcode replacement, tripling the product’s availability, and developed analytic applications and expert systems for automated failure analysis and metrics-driven process improvement. 3 patents. Amdahl was a $2B developer and manufacturer of high performance, high availability server systems. I led 40 cross-functional engineers in the architecture and development of hot board and microcode replacement, tripling the product’s availability, and developed analytic applications and expert systems for automated failure analysis and metrics-driven process improvement. 3 patents.
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Education
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University of Wisconsin-Madison
BS, Electrical and Computer Engineering