Robert-Stephen (Bobby) EASTHAM
Area Management Mission at Molinari Italia SpA- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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German Elementary proficiency
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French Native or bilingual proficiency
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Bio
Fredrik Borin
As Sales Director at Maxxium I got to know Bob in his position representing Cognac de Luze which we represented in Nordic Travel Retail. Bob was always very well informed about his markets and keen to devlop the business in a fun and professional way.
Le Gall Eric
I worked with Bob as a financial controller at Rémy Cointreau when he was in charge of Remy Martin main product. First of all Bob is a very nice person to work with, he is very straight forward and action oriented. He has the capability of building international Brands strategy and a strong knowledge of the wine & spirit industry. Next to the Marketing success he strongly develop the commercial side and how to develop profitable sales with an international network. It was really a pleasure to support Bob during all these years as he has a very quick understanding of all finance concepts. My feeling is that Bob is ready for a GM position in our industry.
Fredrik Borin
As Sales Director at Maxxium I got to know Bob in his position representing Cognac de Luze which we represented in Nordic Travel Retail. Bob was always very well informed about his markets and keen to devlop the business in a fun and professional way.
Le Gall Eric
I worked with Bob as a financial controller at Rémy Cointreau when he was in charge of Remy Martin main product. First of all Bob is a very nice person to work with, he is very straight forward and action oriented. He has the capability of building international Brands strategy and a strong knowledge of the wine & spirit industry. Next to the Marketing success he strongly develop the commercial side and how to develop profitable sales with an international network. It was really a pleasure to support Bob during all these years as he has a very quick understanding of all finance concepts. My feeling is that Bob is ready for a GM position in our industry.
Fredrik Borin
As Sales Director at Maxxium I got to know Bob in his position representing Cognac de Luze which we represented in Nordic Travel Retail. Bob was always very well informed about his markets and keen to devlop the business in a fun and professional way.
Le Gall Eric
I worked with Bob as a financial controller at Rémy Cointreau when he was in charge of Remy Martin main product. First of all Bob is a very nice person to work with, he is very straight forward and action oriented. He has the capability of building international Brands strategy and a strong knowledge of the wine & spirit industry. Next to the Marketing success he strongly develop the commercial side and how to develop profitable sales with an international network. It was really a pleasure to support Bob during all these years as he has a very quick understanding of all finance concepts. My feeling is that Bob is ready for a GM position in our industry.
Fredrik Borin
As Sales Director at Maxxium I got to know Bob in his position representing Cognac de Luze which we represented in Nordic Travel Retail. Bob was always very well informed about his markets and keen to devlop the business in a fun and professional way.
Le Gall Eric
I worked with Bob as a financial controller at Rémy Cointreau when he was in charge of Remy Martin main product. First of all Bob is a very nice person to work with, he is very straight forward and action oriented. He has the capability of building international Brands strategy and a strong knowledge of the wine & spirit industry. Next to the Marketing success he strongly develop the commercial side and how to develop profitable sales with an international network. It was really a pleasure to support Bob during all these years as he has a very quick understanding of all finance concepts. My feeling is that Bob is ready for a GM position in our industry.
Experience
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Molinari Italia SpA
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Beverage Manufacturing
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1 - 100 Employee
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Area Management Mission
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Feb 2023 - Present
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BE RESULTING SL
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Madrid, Community of Madrid, Spain
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Business Owner
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Jan 2023 - Present
PEOPLE ORIENTED RESULTS ACHIEVER - Global Brand Strategy Consulting - International RTM management - Support and Activation Developer PEOPLE ORIENTED RESULTS ACHIEVER - Global Brand Strategy Consulting - International RTM management - Support and Activation Developer
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Martin Miller's Gin
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United Kingdom
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Beverage Manufacturing
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1 - 100 Employee
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GLOBAL SALES & MARKETING DIRECTOR - Martin Miller's Gin (Zamora Company Madrid)
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Oct 2019 - Jul 2022
Board Member of Martin Miller's Gin Ltd. Global brand strategy development and communication, definition of global activations and tools for local and regional team implementation, sales and kpi performance monitoring. https://www.thespiritsbusiness.com/2020/03/martin-millers-gin-appoints-global-marketing-head/ Board Member of Martin Miller's Gin Ltd. Global brand strategy development and communication, definition of global activations and tools for local and regional team implementation, sales and kpi performance monitoring. https://www.thespiritsbusiness.com/2020/03/martin-millers-gin-appoints-global-marketing-head/
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Zamora Company
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Spain
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Food and Beverage Services
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200 - 300 Employee
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REGION DIRECTOR W&N EUROPE (Wines & Spirits) - Licor 43, Ramón Bilbao, Villa Massa
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Sep 2013 - 2019
Management of the development, P&L and A&P spending of the Spirits (Licor 43 & Villa Massa) and Wines (Ramon Bilbao & Mar de Frades) brands of the Diego Zamora Group across W&N Europe leading a team of Zone and Area Directors and Managers, Brand Ambassadors and also in liaison with the distribution teams of each partner in each market. Management of the development, P&L and A&P spending of the Spirits (Licor 43 & Villa Massa) and Wines (Ramon Bilbao & Mar de Frades) brands of the Diego Zamora Group across W&N Europe leading a team of Zone and Area Directors and Managers, Brand Ambassadors and also in liaison with the distribution teams of each partner in each market.
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Maison Boinaud
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France
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Beverage Manufacturing
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1 - 100 Employee
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INTERNATIONAL DIRECTOR Cognac De Luze
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Sep 2007 - Jul 2013
Reporting directly to the Chairman and the Shareholders. Global brand sales and marketing management upstream and downstream. Management of brand P&L. Mastering the whole premium Cognac production phases from the vineyard to the bottle. Management of global marketing mix to reach consumer. In four years, the DE LUZE brand has been totally turned round from a price fighting brand to a Cognac which now communicates high quality, taste appeal and is supported by a strong philosophy of production which makes it the no. 1 producer-brand in the Cognac scene today. Results : - Gross margin/case increase of 250% over period of responsibility. - Re-defined brand quality philosophy and message. - Change of strategic distribution network. - Strong PR presence in all key markets. - Opening of new markets in China, USA and Europe. Show less
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Rémy Cointreau
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France
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Beverage Manufacturing
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700 & Above Employee
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BRANDIES DIRECTOR - St Rémy French Brandy & Cognac De Luze
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Apr 2005 - Jul 2007
Management of the ST REMY French Brandy and Cognac De Luze business based in Nantes region and then in Angers (France).Global brand P&L management.Reporting directly to the REMY COINTREAU Group CEO and the Brand Development Director.Repositioning of the brand to that of an Authentic French Brandy which guarantees its French authenticity.P&L management.Distribution network animation.Key markets, Canada, USA, UK, Nordics, Nigeria, Vietnam, Laos, Mexico, E Europe, Australia, New Zealand ...Results : Production transfer to Angers. Repackaging exercise, including new bottle, with hardly any destruction budget necessary across the 13 formats of the brand. Brand volume and P&L results +10% approx over two years to reach 850.000cs shipped from Angers.Sale of the Brand Cognac De Luze to Distillerie & Domaine Boinaud, Angeac Champagne. Show less
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INTERNATIONAL Rémy Martin & Louis XIII Cognac BRAND MANAGER
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Dec 1999 - Mar 2005
Brand Manager developing brand strategy subsequently for key profit drivers of the group and high end internationally renowned cognac references of the brand. Rémy Martin Fine Champagne VSOP, Louis XIII Grande Champagne Cognac ...
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Pernod Ricard
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France
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Beverage Manufacturing
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700 & Above Employee
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Marketing & Promotion Manager - Renault Bisquit
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Mar 1991 - Sep 1999
Marketing Strategy Promotion Development Market Management Marketing Strategy Promotion Development Market Management
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CCI France
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France
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Government Administration
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200 - 300 Employee
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English Language Teacher
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Jun 1990 - Mar 1991
English Language instruction English Language instruction
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Education
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1986 - 1990
Bournemouth University
BA(Hons), Business Studies -
2017 - 2017
IE Business School
International Negotiation -
1984 - 1986
Penwith VI Form College
ECONOMICS FRENCH MATHEMATICS, Oxford University A LEVELS -
1980 - 1984
Humphry Davy Grammar School
Oxford University O Levels
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