Bob Conwell
Managing Director at Mr Lyan Studio- Claim this Profile
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Topline Score
Bio
Gemma Pearce
‘Strategist’ is too narrow a title for Bob. Don’t get me wrong, he absolutely delivers on strategy in all the ways you want - he pushes the status quo through evidence, and it’s inspiring yet pragmatic. What sets him apart is the way that he works. His combined experience of consultancy and in-house really shines through. He happily pivots and adapts as new things come up - either from insight or the client. He thinks of the product holistically - not just the strategy - but the execution and delivery too. Plus he’s so calm and collected which keeps us all focused and on track (including the client!). In all honesty I’m he has taken a permanent position - please go back to freelancing Bob!
Mark Liney
I had the pleasure of bringing Bob into DS early in 2022. What struck me from my early conversations with him was the diversity of his skillset and thinking - he's not your typical 'brand strategist' who is bound by our industry's ways of doing things. His capability and experience is much broader and richer, meaning he can quickly adapt to any challenge you throw his way - be that pure brand strategy, digital strategy, business/commercial strategy or cultural engagement. His background working in industry is also invaluable as he has first-hand experience of knowing how to make things stick within a business. Something so often lacking in this industry. In his time at DS he also took a very considered approach to the building and development of his team, challenging each of them to expand their own skillsets and be exposed to new ways of thinking through training and on the job mentoring. This philosophy wasn't only applied to his direct reports, but to senior teams across the business more broadly. As well as all of this, Bob's just a great guy who brings energy and optimism to all that he does... and possibly one or two dad jokes.
Gemma Pearce
‘Strategist’ is too narrow a title for Bob. Don’t get me wrong, he absolutely delivers on strategy in all the ways you want - he pushes the status quo through evidence, and it’s inspiring yet pragmatic. What sets him apart is the way that he works. His combined experience of consultancy and in-house really shines through. He happily pivots and adapts as new things come up - either from insight or the client. He thinks of the product holistically - not just the strategy - but the execution and delivery too. Plus he’s so calm and collected which keeps us all focused and on track (including the client!). In all honesty I’m he has taken a permanent position - please go back to freelancing Bob!
Mark Liney
I had the pleasure of bringing Bob into DS early in 2022. What struck me from my early conversations with him was the diversity of his skillset and thinking - he's not your typical 'brand strategist' who is bound by our industry's ways of doing things. His capability and experience is much broader and richer, meaning he can quickly adapt to any challenge you throw his way - be that pure brand strategy, digital strategy, business/commercial strategy or cultural engagement. His background working in industry is also invaluable as he has first-hand experience of knowing how to make things stick within a business. Something so often lacking in this industry. In his time at DS he also took a very considered approach to the building and development of his team, challenging each of them to expand their own skillsets and be exposed to new ways of thinking through training and on the job mentoring. This philosophy wasn't only applied to his direct reports, but to senior teams across the business more broadly. As well as all of this, Bob's just a great guy who brings energy and optimism to all that he does... and possibly one or two dad jokes.
Gemma Pearce
‘Strategist’ is too narrow a title for Bob. Don’t get me wrong, he absolutely delivers on strategy in all the ways you want - he pushes the status quo through evidence, and it’s inspiring yet pragmatic. What sets him apart is the way that he works. His combined experience of consultancy and in-house really shines through. He happily pivots and adapts as new things come up - either from insight or the client. He thinks of the product holistically - not just the strategy - but the execution and delivery too. Plus he’s so calm and collected which keeps us all focused and on track (including the client!). In all honesty I’m he has taken a permanent position - please go back to freelancing Bob!
Mark Liney
I had the pleasure of bringing Bob into DS early in 2022. What struck me from my early conversations with him was the diversity of his skillset and thinking - he's not your typical 'brand strategist' who is bound by our industry's ways of doing things. His capability and experience is much broader and richer, meaning he can quickly adapt to any challenge you throw his way - be that pure brand strategy, digital strategy, business/commercial strategy or cultural engagement. His background working in industry is also invaluable as he has first-hand experience of knowing how to make things stick within a business. Something so often lacking in this industry. In his time at DS he also took a very considered approach to the building and development of his team, challenging each of them to expand their own skillsets and be exposed to new ways of thinking through training and on the job mentoring. This philosophy wasn't only applied to his direct reports, but to senior teams across the business more broadly. As well as all of this, Bob's just a great guy who brings energy and optimism to all that he does... and possibly one or two dad jokes.
Gemma Pearce
‘Strategist’ is too narrow a title for Bob. Don’t get me wrong, he absolutely delivers on strategy in all the ways you want - he pushes the status quo through evidence, and it’s inspiring yet pragmatic. What sets him apart is the way that he works. His combined experience of consultancy and in-house really shines through. He happily pivots and adapts as new things come up - either from insight or the client. He thinks of the product holistically - not just the strategy - but the execution and delivery too. Plus he’s so calm and collected which keeps us all focused and on track (including the client!). In all honesty I’m he has taken a permanent position - please go back to freelancing Bob!
Mark Liney
I had the pleasure of bringing Bob into DS early in 2022. What struck me from my early conversations with him was the diversity of his skillset and thinking - he's not your typical 'brand strategist' who is bound by our industry's ways of doing things. His capability and experience is much broader and richer, meaning he can quickly adapt to any challenge you throw his way - be that pure brand strategy, digital strategy, business/commercial strategy or cultural engagement. His background working in industry is also invaluable as he has first-hand experience of knowing how to make things stick within a business. Something so often lacking in this industry. In his time at DS he also took a very considered approach to the building and development of his team, challenging each of them to expand their own skillsets and be exposed to new ways of thinking through training and on the job mentoring. This philosophy wasn't only applied to his direct reports, but to senior teams across the business more broadly. As well as all of this, Bob's just a great guy who brings energy and optimism to all that he does... and possibly one or two dad jokes.
Experience
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Mr Lyan Studio
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United Kingdom
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Food & Beverages
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1 - 100 Employee
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Managing Director
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Jul 2023 - Present
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Class35
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United Kingdom
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Business Consulting and Services
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1 - 100 Employee
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Independent Strategist
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Apr 2023 - Jul 2023
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DesignStudio
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United Kingdom
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Design Services
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100 - 200 Employee
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Executive Strategy Director
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Mar 2022 - Apr 2023
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Terra.do
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United States
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E-Learning Providers
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1 - 100 Employee
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Fellow
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Sep 2021 - Dec 2021
Taking part in the excellent 'Learning for Climate Action' climate change course from Terra. Taking part in the excellent 'Learning for Climate Action' climate change course from Terra.
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Pollinate
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United States
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Advertising Services
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1 - 100 Employee
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Head of Product
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Aug 2018 - Aug 2021
Pollinate is a SAAS platform backed by Mastercard, Insight Partners and Natwest Ventures, which enables SMEs to take payments, run their business and grow their revenues. I joined at seed stage reporting to the founding team and helped build the company through 3 subsequent rounds of funding.
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Product Manager
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Feb 2018 - Aug 2018
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EY-Seren
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United Kingdom
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Design Services
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100 - 200 Employee
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Product Strategy & Service Design
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Mar 2017 - Feb 2018
Was hired to lead product strategy and user experience redesign of global bank's B2B services, as part of large digital transformation program. Managing a team of four including research design & strategy. Was hired to lead product strategy and user experience redesign of global bank's B2B services, as part of large digital transformation program. Managing a team of four including research design & strategy.
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Self Employed - Freelancer
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Information Technology & Services
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100 - 200 Employee
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Senior Strategist (freelance)
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Apr 2015 - Feb 2018
Freelancing with a variety of strategy & business design consultancies & agencies. E.g. - pricing strategy & business model development for new digital product designed to increase CLV - commercial analysis of complex brand portfolio & redesign of brand hierarchy to simplify the portfolio after a spate of acquisitions - in depth research & analysis of the trade finance market, looking for opportunities to build macro digital infrastructure. Opportunity sizing & proposition development. Door Global, Oct 2016 - Mar 2017 Wolff Olins, Aug - Oct 2016 Albion, Apr - Aug 2015 Show less
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DishNextDoor
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Food and Beverage Services
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Co-Founder
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Jul 2015 - Aug 2016
https://twitter.com/dishnextdoor Dishnextdoor was an online marketplace for ready-to-eat home-cooked food. In 5 months’ trading, served over 3,000 customers, built a community of 100 home cooks and developed a two-sided-market proposition that people truly loved (that was however unfortunately not financially viable). - Successfully built MVP alongside designer and engineer to test for product-market-fit. - Responsible for securing funding. Created business plan & decks, pitched to VCs and angels, secured seed investment at a £2m pre-money valuation. - Leading OPS processes including delivery, cook onboarding, hygiene. - Responsible for marketing and PR, got coverage in BBC, The Observer, Evening Standard, Guardian & Timeout. Show less
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Bow & Arrow
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Germany
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Events Services
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Senior Strategist
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Aug 2012 - Jul 2015
Led team of 8 strategists and designers, delivering strategic recommendations and product concepts/prototypes for Google AdWords, YouTube, Android, and B2B apps. Ran field research in Nigeria, India, Mexico and Argentina which shaped Google’s strategy for emerging markets. Responsible for Google team P&L. Exceeded targets to deliver £1m annual project revenue. Developed mentoring scheme for junior strategists and managed recruitment of strategists. Led team of 8 strategists and designers, delivering strategic recommendations and product concepts/prototypes for Google AdWords, YouTube, Android, and B2B apps. Ran field research in Nigeria, India, Mexico and Argentina which shaped Google’s strategy for emerging markets. Responsible for Google team P&L. Exceeded targets to deliver £1m annual project revenue. Developed mentoring scheme for junior strategists and managed recruitment of strategists.
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ZenithOptimedia
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Türkiye
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Advertising Services
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Communications Strategy & Planning
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Jun 2011 - Aug 2012
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Carat
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United Kingdom
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Advertising Services
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700 & Above Employee
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Communications Planning
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Aug 2007 - Jun 2011
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Education
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2003 - 2006
University of Manchester - Institute of Science and Technology
Management, Specialising in Marketing, Marketing -
Terra.do
Climate Change: Learning for Action -
1995 - 2002
King Edwards
Community
