Bob Ciosek (he/him)
Founder/CEO at World's Greatest- Claim this Profile
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Topline Score
Bio
Chris Craig - GM CMO
Bob Ciosek is a rare guy - a creative with the ability, temperament and willpower to work through the strategy until everything aligns and the creative results sing. Bob invented a research tool that we used to understand how consumers interact with juvenile product brands at a basic emotional level - and it unlocked amazing insights we were able to deploy in the turnaround of the Evenflo brand which has seen a great return on investment for its owners. Bob's someone of the highest integrity who puts the consumer at the center of everything he does. He has my highest recommendation.
Suzanne Prichard
Bob always has new ideas, new ways of looking at marketing challenges, and new ways of going about research. We had to hire Loose Fed because nobody else did what they were doing. We did some great work together.
Chris Craig - GM CMO
Bob Ciosek is a rare guy - a creative with the ability, temperament and willpower to work through the strategy until everything aligns and the creative results sing. Bob invented a research tool that we used to understand how consumers interact with juvenile product brands at a basic emotional level - and it unlocked amazing insights we were able to deploy in the turnaround of the Evenflo brand which has seen a great return on investment for its owners. Bob's someone of the highest integrity who puts the consumer at the center of everything he does. He has my highest recommendation.
Suzanne Prichard
Bob always has new ideas, new ways of looking at marketing challenges, and new ways of going about research. We had to hire Loose Fed because nobody else did what they were doing. We did some great work together.
Chris Craig - GM CMO
Bob Ciosek is a rare guy - a creative with the ability, temperament and willpower to work through the strategy until everything aligns and the creative results sing. Bob invented a research tool that we used to understand how consumers interact with juvenile product brands at a basic emotional level - and it unlocked amazing insights we were able to deploy in the turnaround of the Evenflo brand which has seen a great return on investment for its owners. Bob's someone of the highest integrity who puts the consumer at the center of everything he does. He has my highest recommendation.
Suzanne Prichard
Bob always has new ideas, new ways of looking at marketing challenges, and new ways of going about research. We had to hire Loose Fed because nobody else did what they were doing. We did some great work together.
Chris Craig - GM CMO
Bob Ciosek is a rare guy - a creative with the ability, temperament and willpower to work through the strategy until everything aligns and the creative results sing. Bob invented a research tool that we used to understand how consumers interact with juvenile product brands at a basic emotional level - and it unlocked amazing insights we were able to deploy in the turnaround of the Evenflo brand which has seen a great return on investment for its owners. Bob's someone of the highest integrity who puts the consumer at the center of everything he does. He has my highest recommendation.
Suzanne Prichard
Bob always has new ideas, new ways of looking at marketing challenges, and new ways of going about research. We had to hire Loose Fed because nobody else did what they were doing. We did some great work together.
Experience
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World's Greatest
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Founder/CEO
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Apr 2018 - Present
An emerging platform featuring the World's Greatest athletes. We produce short-form and long-form video content featuring our Olympians and World Champions. We don’t focus on the Olympics and traditional competitions. We’re more about who these athletes are, what makes them tick, their individuality and personality. An emerging platform featuring the World's Greatest athletes. We produce short-form and long-form video content featuring our Olympians and World Champions. We don’t focus on the Olympics and traditional competitions. We’re more about who these athletes are, what makes them tick, their individuality and personality.
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Founder/Chief Creative Officer
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Sep 2017 - Jan 2019
I’m a Chief Creative Officer who invented a research tool 14 years ago. I believe creativity begins with viewer/consumer insight. Then magic can happen. I leverage my research tool to guide, focus and inspire smarter strategy, content development and content production for media companies, brands and agencies. We create and produce content from start to finish, as well as advise and work side-by-side with our clients’ internal teams. Our client experience includes ABC, AMEX, CNBC, ESPN, Food Network, Initiative, NBC Sports, NY Magazine, Refinery29, Whistle Sports, Yahoo and many more. Prior to Bold, I held various creative titles at BBDO, Saatchi & Saatchi and DMB&B. I also launched a short-form social video platform called BlipHit (2012-2014). Show less
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Whistle Sports
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United States
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Spectator Sports
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1 - 100 Employee
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Chief Creative Officer
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Jan 2015 - May 2017
Guided by my patented content research tool, my team and I developed and produced hundreds of video series for digital/social and long-form shows for OTT and TV (as well as branded content for agencies and direct to brands). During my tenure, Whistle Sports became the #1 social engagement platform in sports garnering over 1 billion views monthly and growing from 60 million to 375 million in global social reach. I also was a key player driving exponential quarter-over-quarter revenue growth. Guided by my patented content research tool, my team and I developed and produced hundreds of video series for digital/social and long-form shows for OTT and TV (as well as branded content for agencies and direct to brands). During my tenure, Whistle Sports became the #1 social engagement platform in sports garnering over 1 billion views monthly and growing from 60 million to 375 million in global social reach. I also was a key player driving exponential quarter-over-quarter revenue growth.
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Czar
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1995 - 2014
Built a creative network of freelancers to serve as a boutique ad agency. A novel concept at the time. Our lead client was ESPN. Produced hundreds of on-air promo campaigns for 10+ years. Built a creative network of freelancers to serve as a boutique ad agency. A novel concept at the time. Our lead client was ESPN. Produced hundreds of on-air promo campaigns for 10+ years.
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Creative Director Copy
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Jul 1986 - Jan 1995
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Education
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Michigan State University
Bachelor of Arts in Communication, Advertising -
University of London
Overseas study program, Media
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