Experience

Vita Coco

• United States
• Beverage Manufacturing
• 400 - 500 Employee

• Vice President of National Accounts, Large Format

  • Sep 2019 - Present



Nestlé Waters

• France
• Food and Beverage Services
• 700 & Above Employee

• Director of Sales

  • 2014 - Sep 2019

  Managing from strategy development to execution $150M Supermarket Channel in the Western/Midwestern US. Lead a team of 10 Account Managers to achieve profit growth and flawless execution. Active member of the Supermarket Leadership team in driving strategy and vision for the channel.

• Division Manager Supermarket West

  • 2011 - 2014

  Led Supermarket sales in Western US totaling $100M. Managed, directed and coached 9 Account Managers and key customers: Albertsons, Stater Bros., Gelsons, Bristol Farms, Unified, Superior, Northgate, Associated Foods, Save Mart, Raley's and others. Led division sales increase by an average of 7% annually.

• Division Manager - Retail Execution

  • 2009 - 2011

  Drove multichannel consumer programs at retail outlets in Western U.S. Ensured effective territory design, coverage and account planning to ensure flawless retail execution. Led team of 75 sales reps and management.

• Team Lead - Costco Wholesale

  • 2006 - 2009

  Managed 2nd largest client base in company while acting as lead consultant on all Global Negotiations. Successfully developed and implemented a 3 year National contract with branded exclusivity that led to 8% annual growth. Cross-functionally led supply chain, finance, category management, marketing, sales

• C-Store

  • 2000 - 2006

  Various roles in C-Store ranging from Zone Manager to National Account Manager. Managed people and accounts. Resigned the DSD network to align with the best partners. Signed exclusivity agreement with key distributor to align our go to market strategy.



The Perrier Group of America

• Sales Management Specialist

  • Mar 1993 - Mar 2000

  Seven years in expanding sales roles from Territory Manager to Zone Manager. Experiences included Broker Management, C-Store and DSD. Seven years in expanding sales roles from Territory Manager to Zone Manager. Experiences included Broker Management, C-Store and DSD.