Director of Marketing

• Jun 2021 - Present

Digital Marketing Director

• Mar 2019 - Jun 2021

Leads omni-channel digital marketing initiatives to drive client traffic, sales, new customer acquisition, customer reactivation and brand awareness in-stores and online across paid media. • Manages pay-per-click search marketing (SEM) & organic search (SEO) marketing across Google and Bing/Yahoo. • Directs targeted digital media buys to support initiatives such as retargeting, CRM targeting, programmatic targeting, blogger outreach, Pandora, Facebook, YouTube, mobile campaigns, etc. • Manages paid social partnerships, targeting and creative execution across Facebook, Instagram, Snapchat, Pinterest & Twitter. • Maintains digital marketing budgets, sales & traffic forecasts. • Partner with database & analytics teams to define customer segmentation, attribution models, incrementality, new customer acquisition and offline performance. • Determine impact of multiple channel marketing with the goal of driving omni-channel performance for clients. • Create digital marketing campaigns for clients across all multiple industries and product verticals • Collaborate with creative and development teams to create optimal website experiences to enhance conversion & customer engagement. • Review competitive activity and ranking performance to identify marketing gaps. Provides marketing campaign planning support to execute high-impact national, regional, & local campaigns Show less

Senior Marketing Specialist, SEM/PLA

• Jun 2018 - Mar 2019

System Configuration and Data Manager

• May 2017 - Jun 2018

Responsible for the support, analysis and problem resolution of internal and external data integration systems. Instrumental in the recommendation of design changes, development direction and implementation of enhanced version of our internal and external data integration systems – to include vendor relations for the POS, ERP, Website, Customer Loyalty and other data systems. The first line of support for our Analytics and IT departments providing analysis and design of data models and developing data mapping and translation schemas that integrate separate data sources.First tier support of our various integration points (API, Web App, SQL, etc.) and workflow design recommendations for Point of Sale (POS), ERP (SAP Hybris), website (Magento) and data analyticsAssist with software development, configuration and customizationAssure the business and technical architecture aligns with internal and external functions – as well as best practicesProvide interface training to various departments on how to extract and import data into managed systemsMaintain and facilitate necessary workflows to external vendors and internal team resources to enhance existing data integrations or software enhancements Show less

Ecommerce Manager

• Feb 2016 - May 2017

• Maintaining inventory• Managing the online storefront• Developing and implementing marketing strategies• Fulfilling orders• Customer service and relationship building, especially with our target audience and vendors• Tracking and reporting sales • Developing strategic plans to grow traffic and sales in all online channels

Co Owner

• Nov 2013 - Dec 2016

Provide paid search and search engine optimization direction and services to mid-size businesses looking to expand their presence "Get Seen" in the online space. Provide paid search and search engine optimization direction and services to mid-size businesses looking to expand their presence "Get Seen" in the online space.

Online Marketing Director

• Dec 2013 - Oct 2014

• Responsible for strategic planning and execution of the marketing plan for www.InvestorsObserver.com & www.MarketIntelligenceCenter.com • Lead, train, develop, and manage the online marketing department • Maintain a consistent message and voice across all of Fresh Brewed Media's marketing, sales, and corporate communications. • Manage all aspects of the online and digital marketing programs, including website development, SEO, SEM, blog, multimedia advertising, and social media campaigns • Promote Fresh Brewed Media as a thought leader in the stock market by providing educational marketing, white papers, newsletters, video series, and webinars • Create and implement lead-generation campaigns across the entire mix of digital and traditional marketing campaigns to keep top of mind with prospects • Define, analyze and interpret key marketing metrics; Track and maximize the effectiveness and ROI of all marketing campaigns at Fresh Brewed Media • Develop and manage CRM, marketing automation, and e-mail marketing processes and systems to deliver more effective, more targeted lead development campaigns • Manage the production of marketing content such as email design & copy, website design & copy/content, & customer retention messaging • Other duties as assigned to help the Online Tech team achieve its objectives Show less

Manager of Paid Search and Display Advertising

• Jan 2013 - Dec 2013

• Create, execute, and manage paid search and display campaigns • Provide web analysis, insight, and recommendations for various clients • Coordinate projects with external contractors and partners to providing internet marketing services to our clients • Providing web page layout recommendations to our clients for optimized performance • Work directly with clients on their internet marketing projects • Researching internet marketing trends and staying abreast of new developments • Constantly improving technical knowledge in order to remain skilled at latest internet marketing strategies and tactics Show less

Account Manager - CSEs, Amazon, & Google

• Jul 2012 - Jan 2013

• Manage data feeds for top-tier and second-tier Comparison Shopping Engines, Amazon Marketplace, Google Merchant Center; PLAs, Google Recommendations, Google Commerce Search, etc. • Maintain, develop, and optimize website databases for 6 brands – more than 12,000 SKUs• Collaborate with internal and external copywriters to optimize product names and descriptions to help increase SEO rankings, CSE and Amazon visibility• Manage work flow for 3 employees

Online Marketing Coordinator

• Oct 2010 - Jul 2012

• Manage technical and strategic implementation of SEM, SEO, Comparison Shopping, and Marketplace marketing programs• Worked with vendors to build out and maintain efficiency within the SEM program• Have managed other SEM programs, internally, on a daily basis without the use of a vendor• Implement new campaigns, keywords, adgroups, and ads to target seasonality and latest industry trends• Work with IT department to develop efficient data feeds for the comparison shopping channel• Restructured web page code to optimize for better organic search rankings• Work with copywriting team to develop keyword focus web content to increase organic search rankings• Develop custom reports (both financial and analytical) that are distributed to all levels of management within the company Show less

Retail Supervisor

• May 2010 - Oct 2010

• Answered phone calls and answered emails to provide the best customer service experience possible• Managed 10 employees and develop work schedules• Created daily cash flow reports to send to company accounting department.• Created marketing reports on sale event performance, coupon usage, and customer demographics