Senior Marketing Manager, Strategic Opportunities

• Jun 2022 - Present

Sr. Marketing Manager

• Jun 2022 - Present

Team Lead for brand awareness for acquired SaaS product replacing the legacy product. Increased customers by 500% YOY Growth 40% Contribution Margin across D2C and B2B channels Decreased CAC by 60% Improved LTV:CAC from 1:1 to 3:1 within the first year Reduced customer churn from legacy products to new product Grew organic traffic by 1,000% Grew direct traffic by 2,000% Increased Google ads click by 247% and Google impressions by 5,000% Increased social media impressions by 112K and website visits by 12K Worked with a $500K budget for conferences & trade shows, social media, google ads, and direct mail marketing Reduced Cost Per Lead (CPL) by 51% through multifaceted A/B testing Optimized Marketing Funnel to generate Return on Investment (ROI) Hubspot CRM and marketing admin: Lead team for email and SMS marketing Earned Texas Association of Campground Owners 2023 Supplier of the Year Award Show less

Owner and Marketing Consultant

• 2010 - Present

• Provide wide-ranging consulting services to large organizations regarding social media marketing and marketing campaigns best practices. • Support large-scale efforts related to budget management and the implementation of highly effective marketing campaigns with key clients. • Gather data to conduct market analysis, implement strategy to market to the target audience, and work to optimize the effectiveness of the solutions provided. • Deliver comprehensive graphic design and website design-related support. Show less

Senior Director Of Marketing

• 2021 - 2022

Collaborative Team Lead for Startup: Branded, developed and launched an industry disrupting B2C business -Generating $25M within first year increasing 400% YOY Growth -40% Contribution Margin across D2C and B2B channels -Developed Machine Learning decreasing CAC by 50% -Improved LTV:CAC from 1:1 to 4:1 within two years -Deployed marketing division with LTV:CAC of 8:1 -Reduced customer attrition 30% -Generated 96% Net Promoter Score -Grew organic traffic 3,000% -Grew direct traffic by 5,000% -NHL sponsorship increase brand awareness by 20% -Worked with $1M+ budget for social media, google ads, and direct mail marketing -Collaborated with CRM Admin: Developed Salesforce Application for mechanical breakdown coverage platform -Reduced Cost Per Lead (CPL) by 44% through multifaceted A/B testing -Marketing Cloud Admin: Lead email journeys for customer engagement and re-engagement -Optimized Marketing Funnel to generate Return on Investment (ROI) -Hubspot CRM and marketing admin: Lead team for email and SMS marketing Notable achievements while in the position have included: - Branded, developed, and launched the business within a 6-month period that surpassed $1M in revenue within the first year. - Won a contract due to the success of the B2C launch to become the direct marketer for 2 of the largest automotive companies in the world. - Played a key role in developing 2 new Salesforce and Marketing Cloud organizations for the 2 automotive companies the company markets for. - Developed sales and service call centers for all 3 businesses, negotiated nationwide TV commercial spots, and negotiated and established an NHL sponsorship. Show less

Senior Director Of Marketing

• 2019 - 2021

• Provide wide-ranging leadership for an industry-disrupting B2C mechanical breakdown coverage business, including developing the first mechanical breakdown coverage business in California in line with all California regulations. • Brand personas and research demographics to target audiences interested in mechanical breakdown coverage while working within an extensive budget for social media, google ads, and direct mail marketing. • Serve as a CRM administrator, developing the Salesforce application for the mechanical breakdown coverage platform and as the Marketing Cloud administrator, building the Marketing Cloud Business Unit to integrate with Salesforce. • Build email journeys for customer engagement and re-engagement. • Lead strategic marketing data collection, utilizing Google Analytics, call-to-action tracking, phone call tracking, and Facebook impressions to adjust marketing strategy and apply direct marketing to customers based on engagement. • Engage with customers on social media channels to increase trust, loyalty, and show customers the company cares about them. • Work in collaboration with 3rd party companies, including Rocketeer, El Toro, Live Nation, Mash Metrics, and OffPrem, to improve the customer experience through community interactions. Notable achievements while in the position have included: - Branded, developed, and launched the business within a 6-month period that surpassed $1M in revenue within the first year. - Won a contract due to the success of the B2C launch to become the direct marketer for 2 of the largest automotive companies in the world. - Played a key role in developing 2 new Salesforce and Marketing Cloud organizations for the 2 automotive companies the company markets for. - Developed sales and service call centers for all 3 businesses, negotiated nationwide TV commercial spots, and negotiated and established an NHL sponsorship. Show less

Director of Marketing

• 2019 - 2020

• Developed and executed highly effective marketing campaigns through a variety of digital platforms to increase the organization’s B2B brand. • Responsible for the marketing budget, managed in a fiscally responsible manner, and the organization's New Startup Business To Consumer (B2C) program. • Conducted in-depth marketing, data, and research analysis to determine the strategy necessary to maximize the business potential and associated revenue within the marketplace. • Developed and executed highly effective marketing campaigns through a variety of digital platforms to increase the organization’s B2B brand. • Responsible for the marketing budget, managed in a fiscally responsible manner, and the organization's New Startup Business To Consumer (B2C) program. • Conducted in-depth marketing, data, and research analysis to determine the strategy necessary to maximize the business potential and associated revenue within the marketplace.

Technology/Marketing/Business Instructor

• 2005 - 2019

• Instructor for Marketing Analytics, Business Analytics, Principles of Finance, and Computer Programming, leveraging a flexible teaching approach to maximize the learning potential of individual students and the group. • Create and maintain a positive, safe educational environment while working with a diverse student population in a fast-paced learning environment. • Continually assess student learning and the effectiveness of the instruction provided, making changes through a flexible approach to deliver the desired academic outcomes. • Developed and maintained strong relationships with all academic stakeholders, including students, their parents, other teachers, and school administrators, to forward the organization's educational objectives. Notable achievements while in the position included: - Recipient of the Diamond Award for Teaching Excellence and recognized as the “Teacher of the Year.” Show less