Bobby Kwan

Head of Digital Applications - APAC Market Leadership (MarTech, CX, CRM, CDP) at Jardine Restaurant Group
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Contact Information
us****@****om
(386) 825-5501
Location
Jing'an District, Shanghai, China, CN

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5.0

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Jamal Hamidi

Being a project manager in a creative agency is no easy task, but Bobby made it look effortless, keeping projects running smoothly with remarkable good cheer. He was well liked and respected by all who worked with him, achieved almost impossible tasks on deadline, and quickly established himself as a key member of the team. What impressed me most about Bobby was his ability to make the transition from a tech development environment to an advertising environment, quickly assimilating the skills and thinking that take most ad professionals years to master. Simply put, he's a great asset to any employer.

Ringo Fai

Whilst working with Bobby I found him to be a highly organized project manager and the ultimate digital professional. He is a motivated self starter able to work in difficult conditions with a dynamic and flexible approach. He is always open to suggestions and willing to take inputs from his team. He is a delight to work with not only in his ability to manage projects, but also in how he brings a positive light and sense of humor to the team. It would be a pleasure to work with Bobby on any project, anywhere, anytime.

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Experience

    • Hong Kong
    • Food & Beverages
    • 100 - 200 Employee
    • Head of Digital Applications - APAC Market Leadership (MarTech, CX, CRM, CDP)
      • Jul 2019 - Present

      Leading digital transformation efforts across APAC markets, including Hong Kong, Taiwan, Vietnam, and Myanmar. Responsibilities: ---------------- - Establishment of digital transformation strategies. - MarTech implementation for sales enhancement. - CRM management and optimization. - Channel optimization for an enhanced customer experience. - Process reengineering for operational efficiency. - Collaborative projects with a dynamic team. Leading digital transformation efforts across APAC markets, including Hong Kong, Taiwan, Vietnam, and Myanmar. Responsibilities: ---------------- - Establishment of digital transformation strategies. - MarTech implementation for sales enhancement. - CRM management and optimization. - Channel optimization for an enhanced customer experience. - Process reengineering for operational efficiency. - Collaborative projects with a dynamic team.

    • China
    • Advertising Services
    • 1 - 100 Employee
    • Group Account Director
      • Jun 2018 - May 2019

      Supported clients such as Heineken, Unilever, Shiseido, and Visa in driving their digital marketing strategy, management, and execution. Supported clients such as Heineken, Unilever, Shiseido, and Visa in driving their digital marketing strategy, management, and execution.

    • Hong Kong
    • Real Estate
    • 300 - 400 Employee
    • Senior Digital Manager
      • Nov 2017 - Apr 2018

      Played a pivotal role in digital operations, CRM, membership campaign management, and the launch of the first AI Art/Avatar. Responsibilities: ---------------- - CRM and membership campaign management. - Digital operations leadership. - Successful launch of an AI Art/Avatar initiative. - Strategic planning and execution. Played a pivotal role in digital operations, CRM, membership campaign management, and the launch of the first AI Art/Avatar. Responsibilities: ---------------- - CRM and membership campaign management. - Digital operations leadership. - Successful launch of an AI Art/Avatar initiative. - Strategic planning and execution.

    • Group Account Director
      • Nov 2014 - Nov 2017

      Provided digital and social marketing services to luxury brands such as Versace, Loewe, D&G, Ralph Lauren, Balenciaga, and Burberry. Responsibilities: ---------------- - Strategy development and execution. - Content planning and creation. - Campaign activities and management. - E-store management. - KOL (Key Opinion Leader) alignment. - Adapting to China's dynamic digital landscape. Provided digital and social marketing services to luxury brands such as Versace, Loewe, D&G, Ralph Lauren, Balenciaga, and Burberry. Responsibilities: ---------------- - Strategy development and execution. - Content planning and creation. - Campaign activities and management. - E-store management. - KOL (Key Opinion Leader) alignment. - Adapting to China's dynamic digital landscape.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Digital Account Director
      • May 2014 - Oct 2014

      Supported clients such as Gillette (P&G) and Downy (P&G) in driving their digital marketing strategy, management, and execution. Supported clients such as Gillette (P&G) and Downy (P&G) in driving their digital marketing strategy, management, and execution.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Associate Account Director
      • May 2012 - Apr 2014

      Provided digital strategy, marketing, and campaign support for a diverse range of clients, including DHL, Delta Air Lines, Moet Hennessy, P&G, Lenovo, and Richemont. Responsibilities: ---------------- - Developed digital strategy and executed digital marketing campaigns to promote clients' services and products effectively. Provided digital strategy, marketing, and campaign support for a diverse range of clients, including DHL, Delta Air Lines, Moet Hennessy, P&G, Lenovo, and Richemont. Responsibilities: ---------------- - Developed digital strategy and executed digital marketing campaigns to promote clients' services and products effectively.

  • Tribal DDB
    • Cyberport, Hong Kong
    • Project Manager
      • Jan 2010 - Apr 2012

      Transitioned from a technical role to a full-service 4As digital marketing agency, working with global brands including vTech, Emerson, McDonald's, Vita, and Lipton. Responsibilities: ---------------- - Leading digital marketing strategy, campaigns and promotions - Crafting campaign websites and mobile applications for new products Transitioned from a technical role to a full-service 4As digital marketing agency, working with global brands including vTech, Emerson, McDonald's, Vita, and Lipton. Responsibilities: ---------------- - Leading digital marketing strategy, campaigns and promotions - Crafting campaign websites and mobile applications for new products

    • Hong Kong
    • Information Technology and Services
    • 1 - 100 Employee
    • Consultant/System Analyst
      • Oct 2006 - Dec 2009

      Tackled challenging projects in Hong Kong, emphasizing innovation and efficiency. Responsibilities: ---------------- - Enabled the application, accurate calculation, and management of leave applications at Hutchison Whampoa Property and Hotel Group (HWPHG). - Digitalized operational workflows for the Hong Kong Logistics Department. - Implemented an efficient Content Management System (CMS) at HKEX (Hong Kong Exchanges and Clearing Limited). Tackled challenging projects in Hong Kong, emphasizing innovation and efficiency. Responsibilities: ---------------- - Enabled the application, accurate calculation, and management of leave applications at Hutchison Whampoa Property and Hotel Group (HWPHG). - Digitalized operational workflows for the Hong Kong Logistics Department. - Implemented an efficient Content Management System (CMS) at HKEX (Hong Kong Exchanges and Clearing Limited).

    • Consultant/System Analyst
      • Apr 2001 - Sep 2006

      Early experiences in Australia, contributing to web development, database design, and reporting development Responsibilities: ---------------- - Contributed to the creation of an e-Commerce platform for the Department of Agriculture, Fisheries, and Forestry Australia. Early experiences in Australia, contributing to web development, database design, and reporting development Responsibilities: ---------------- - Contributed to the creation of an e-Commerce platform for the Department of Agriculture, Fisheries, and Forestry Australia.

Education

  • University of Melbourne
    Bachelor of Science in Computing, Computer Science

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