Bobby Genalo

Product Design at Parallel Systems
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles, California, United States, US

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Bobby is a Jedi Master at all things design. I've never met anyone who was so thorough at cutting through BS and distilling to the essence of situations. Such a pleasure to work with, Bobby is always speedy, fun, and hits the nail right on the head. Can also handle large amounts of stress and is a great communicator. Go Bobby!

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Experience

    • United States
    • Railroad Equipment Manufacturing
    • 1 - 100 Employee
    • Product Design
      • Feb 2023 - Present

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Principal Designer
      • Apr 2021 - Jan 2023

      Specializing in the needs and responsibilities of our Care Teams from both workflow and product usability perspectives. Some highlights:• Partnered with and coached other Product Designers to improve our homegrown EHR in both small, incremental ways as well as through large, research-led redesign initiatives.• Initiated an array of Experience Maps for each service line (Urgent Care, Primary Care) and program (Diabetes, Mental Health, Hypertension), driving alignment across all org departments on how our care is choreographed / experienced.• Proposed and ran simulations of Virtual Primary Care through a to-scale cardboard replica of Carbon Health’s “Care Pods.“ How might we improve the efficiency / ergonomics of care workflows within shipping containers?• Catalyzed a refined Interface System for all internal product needs, coaching colleagues on prototyping and UI best practices. Show less

    • Lead Designer
      • Apr 2020 - Apr 2021

      Joined an early stage health-tech startup at the beginning of a global pandemic. Partnered with VP of Design on all Product Design IC efforts across new and pre-existing org initiatives, particularly in response to Covid-19. Some highlights:• Led UX for (and facilitated on-site support of) “COVID Ready,” our nascent enterprise offering for businesses seeking employee testing / monitoring.• Pitched, prototyped, and shipped Carbon Health’s “COVID Travel Itinerary,” a web tool for anyone to receive clinically-back individualized guidance for their holiday travels (Oct 2020, since removed from production code).• Conducted and synthesized 14 stakeholder interviews within 2 weeks to evaluate the current state of Primary Care as it relates to our homegrown EHR and clinical workflows. Utilized Dovetail to parse the signals from the noise, delivering rich, video-based evidence to our executive team to understand the opportunities ahead. Show less

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Lead Designer
      • Apr 2019 - Apr 2020

      Human-centered design research and prototype creation on behalf of a National Innovation team, tackling the Whys and Whats of emerging trends in VR/AR, Precision Medicine, and Physician Burnout. • Built a website to house the deep learnings, team process, and recommended organizational opportunities around Physician Burnout at KP. Human-centered design research and prototype creation on behalf of a National Innovation team, tackling the Whys and Whats of emerging trends in VR/AR, Precision Medicine, and Physician Burnout. • Built a website to house the deep learnings, team process, and recommended organizational opportunities around Physician Burnout at KP.

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Lead Product Designer
      • Jan 2017 - Apr 2019

      Managed a growing Design team responsible for our Design System and UX Research System. Continued to function as an IC across all team initiatives. Helped to architect Product Design's evolving role throughout the Strategy department and organization as a whole.

    • Senior Product Designer
      • Oct 2015 - Jan 2017

      Examined “Prevention” and “High Risk Subscription Models” as newly available innovation spaces worthy of prototyping at a strategic level. Introduced new Product Design / Front-End processes to tighten alignment and improve our product’s UX.

    • Product Designer
      • May 2014 - Oct 2015

      Helped to form an internal “startup” at the intersection of data science, engineering and design within a 130 year old hospital. Our first product, a clinical trial search engine, demonstrated how difficult it would be to truly understand clinical needs in order to build tools that our users love.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Visiting Instructor
      • Jan 2012 - Dec 2015

      Instructed undergrads and graduate students on the overlap and promise of blurring art with technology. Oversaw introductory front-end development / design courses. Instructed undergrads and graduate students on the overlap and promise of blurring art with technology. Oversaw introductory front-end development / design courses.

    • United States
    • Software Development
    • 700 & Above Employee
    • Freelance Interaction Designer
      • Nov 2013 - Mar 2014

      Developed visual interfaces for a myriad of hypothetical, personal technologies, the majority of which are under NDA. Developed visual interfaces for a myriad of hypothetical, personal technologies, the majority of which are under NDA.

    • United States
    • Higher Education
    • 400 - 500 Employee
    • Visiting Instructor
      • Aug 2011 - Jun 2012

      Oversaw various graphic design courses through the lens of an evolving digital medium. Oversaw various graphic design courses through the lens of an evolving digital medium.

    • United States
    • Graphic Design
    • 700 & Above Employee
    • Designer
      • Feb 2009 - Aug 2010

      Web, Branding, and Design Fiction for an array of mostly small, well-intentioned clients. Web, Branding, and Design Fiction for an array of mostly small, well-intentioned clients.

    • Designer
      • Jan 2008 - Jan 2009

      Led the charge on branding, web presence and all visible manifestations of the organization during the 2008 presidential campaign. Led the charge on branding, web presence and all visible manifestations of the organization during the 2008 presidential campaign.

    • Designer
      • Aug 2006 - Nov 2007

      Print, packaging, environmental design. Learned to fail quickly and often. Print, packaging, environmental design. Learned to fail quickly and often.

Education

  • New York University
    Masters, ITP, Interaction Design
    2010 - 2012
  • Maryland Institute College of Art
    BFA, Graphic Design
    2002 - 2006

Community

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