Experience

Supermom Business
• Singapore
• Technology, Information and Internet
• 1 - 100 Employee
• Vice President Regional Marketing

  • Jan 2023 - Present


Taboola

• United States
• Software Development
• 700 & Above Employee

• Country Manager

  • Mar 2020 - Jan 2023

  Setting up, developing RTM (Road to Market), and Establishing Taboola’s local present in Indonesia as one of the largest global digital discovery platform. ● Managing both Supply and Demand pipelines of digital inventory and business development, country P&L and strategic growth. ● In 2yrs from entry to operation Taboola have now engaged and partner with major media groups such as Detik, EMTEK, Kompas Gramedia, and KYL to place itself as the #2 market share position for content discovery in Indonesia, and still growing strong with extension on partnership with mobile manufactures such as Samsung, Vivo and Oppo ● Include Indonesia as a key market for Taboola IPO at Nasdaq in 2021 ● Lead key performances marketing projects and campaigns for E commerce, Fintechs, Digital Banking, and Automotive covering brands alike: Tokopedia, iPot, Blu, Hyundai



Edelman Indonesia

• Head of Brand Edelman Indonesia

  • Jan 2017 - Jan 2019

  ● Set up and lead the brand practice business for Edelman Indonesia ● Won and lead the APAC region for Nissan product communication business ● Business lead in growing key global clients. Nissan, Unilever, Danone, and HP ● Develop and launched a digital propitiatory tool/product for Micro Influencer programs in SEA covering different categories and segment across 5 countries in the region ● Develop, Launched, and grew the IKEA Marcom digital ecosystem in Indonesia to become the most effective platform for IKEA in SEA ● Lead and Direct the Communication and Branding strategy for Meikarta as one of the largest and successful property launch and campaign in Indonesia ● Won the business pitch and manage to position Edelman Indonesia as the leading agency for one of Unilever’s global projects for a new category in Household and Health ● Consulted Alam Sutera Group (property company) on their Digital Communication for Corporate actions and Product launches ● Worked on HSBC & Bank Ekonomi M&A internal and external coms



Dentsu

• Japan
• Advertising Services
• 700 & Above Employee

• CEO / President Director

  • Apr 2014 - Apr 2017

  • Reshape and revamp one of Indonesia’s largest advertising agency • Leading the Dentsu Aegis Network on their high profile collaboration projects • Innovating Out of Home media by launching new advertising media and products on commuter trains • Leading the Toyota business for Dentsu and its affiliated company under Dentsu Aegis Network. • Lead the company to have the most wins in Dentsu Indonesia’s history of international creative awards 2014 & 2015 • Grew the company to become the largest profit contributor to the Dentsu Aegis Network in 2015



Gomobile

• Guatemala
• Telecommunications
• 1 - 100 Employee

• CEO

  • Jan 2010 - Dec 2013

  • Together with Symbian & RIM, launched Indonesia’s 1st independent mobile advertising platform, inaugurated by the Minister of Telecommunication • Launched Indonesia’s 1st mobile application and social media dedicated for mothers named MOM (Mothers on Mobile) • With AC Nielsen, develop Indonesia’s 1st mobile media research and tracking system • Manage the merge with Bilcom Indonesia (a digital network agency) in 2013 • Together with Symbian & RIM, launched Indonesia’s 1st independent mobile advertising platform, inaugurated by the Minister of Telecommunication • Launched Indonesia’s 1st mobile application and social media dedicated for mothers named MOM (Mothers on Mobile) • With AC Nielsen, develop Indonesia’s 1st mobile media research and tracking system • Manage the merge with Bilcom Indonesia (a digital network agency) in 2013



Grey Group

• United States
• Advertising Services
• 1 - 100 Employee

• Managing Director

  • 2008 - 2010

  • Implemented WPP’s framework, systems, and regional initiatives. • 2 years consecutively lead Grey group Indonesia to achieve the highest growth % in Asia Pacific • Won the Asia Pacific regional pitch for BAT, led by the Indonesia market • Grew new campaign reach for Glaxo Smith Kline through brands such as Panadol and Insto. • Implemented WPP’s framework, systems, and regional initiatives. • 2 years consecutively lead Grey group Indonesia to achieve the highest growth % in Asia Pacific • Won the Asia Pacific regional pitch for BAT, led by the Indonesia market • Grew new campaign reach for Glaxo Smith Kline through brands such as Panadol and Insto.



OgilvyOne Worldwide

• France

• General Manager

  • 2003 - 2008

  • Highest business growth and wins within the group consecutively for 3 years • Elected to be one of Ogilvy’s telco Task force for Asia Pacific • Submitted to Ogilvy’s Rising Tiger exclusive training program as a reward for scoring top 3 within the Asia Pacific GM annual evaluation and KPI tracking • Grew Indonesia largest CRM program with Nestlé as the client. • Set up Ogilvy Action Indonesia (BTL arm) • Lead the team to win Indonesia’s RM Agency of the year 2004 & 2005



BBDO Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Group Account Director / New Business Director

  • 2002 - 2003

  • In 6 months contributed to win all the pitches BBDO attended, and achieved its annual target • Manage the largest revenue group within the company • Lead the team to numerous local and international advertising award shows, including the New York Times print award • In 6 months contributed to win all the pitches BBDO attended, and achieved its annual target • Manage the largest revenue group within the company • Lead the team to numerous local and international advertising award shows, including the New York Times print award



Cyber Design Asia

• General Manager

  • 1999 - 2002

  • Started as a marketing manager for the startup, acquired CDA’s key clients such as Danone-Aqua, ING insurance, BCA bank, Hero Super market, Nestle • Promoted as the General Manager in 2000, grew the company size and services to BTL , Digital planning, and encompassing CRM solution digitally through web base services • Lead the team to win multiple creative digital awards amongst them the new York Times Digital challenge, The MTV music website design competition, on top of local advertising digital awards.



Morgan Stanley

• United States
• Financial Services
• 700 & Above Employee

• Marketing Consultant

  • 1996 - 1998

  • Assigned to manage market research and analysis of acquisition projects such as PRADA, Newman Marcus, SPRINT USA, Texas Instrument & PALM, APP • Increase PALM’s brand value as an asset by 40% during the acquisition • Increase APP’s (indonesia’s largest Pulp & Paper Producer) Market Penetration in Europe by 60% • Assigned to manage market research and analysis of acquisition projects such as PRADA, Newman Marcus, SPRINT USA, Texas Instrument & PALM, APP • Increase PALM’s brand value as an asset by 40% during the acquisition • Increase APP’s (indonesia’s largest Pulp & Paper Producer) Market Penetration in Europe by 60%



Wicaksana Overseas International Tbk. PT - Head Office

• Marketing Manager

  • 1996 - 1998

  Eastern Europe export manager (Stationery and Paper products) • Increase the region’s distribution and sales by 30% within the year • Assigned to help launch of new markets in North and South America • Develop (with APP) new product line up to penetrate western Europe market Eastern Europe export manager (Stationery and Paper products) • Increase the region’s distribution and sales by 30% within the year • Assigned to help launch of new markets in North and South America • Develop (with APP) new product line up to penetrate western Europe market