Experience

Ryan Group

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Director of Client Services

  • Oct 2012 - Present

  The Ryan Group and IBI Data team combines extensive industry expertise to create a unique marketing services and database company. We have successfully executed over 14,000 go-to-market programs and promotions for some of the top foodservice, bakery, vending and c-store manufacturers to successfully drive and sell volume in all segments. Our strategy for success is key — systematically measuring our clients’ return on investment. The Ryan Group and IBI Data team combines extensive industry expertise to create a unique marketing services and database company. We have successfully executed over 14,000 go-to-market programs and promotions for some of the top foodservice, bakery, vending and c-store manufacturers to successfully drive and sell volume in all segments. Our strategy for success is key — systematically measuring our clients’ return on investment.



Foodservice Radio

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Founder

  • Sep 2011 - Oct 2016

  Foodservice Radio is the radio station for the foodservice industry. Programmed for operators, the station provides business information and tips needed to run a successful foodservice operation. Station launched January 2012. Foodservice Radio is the radio station for the foodservice industry. Programmed for operators, the station provides business information and tips needed to run a successful foodservice operation. Station launched January 2012.



Scott Advertising

• United States
• Advertising Services

• Account Manager

  • Mar 2002 - May 2012

  Developed marketing strategies and programs for the Sara Lee Foodservice account including operator, distributor, DSR, broker and sales activities. Responsible for the Jimmy Dean, Sara Lee, Hillshire Farm, Ball Park and Chef Pierre brands. Developed marketing strategies and programs for the Sara Lee Foodservice account including operator, distributor, DSR, broker and sales activities. Responsible for the Jimmy Dean, Sara Lee, Hillshire Farm, Ball Park and Chef Pierre brands.



The Food Group

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Account Director

  • 2000 - 2001

  Directed account actitity for Schwan's Food Service Division for all non-school activity. Brands included Red Baron, Tony's, and Freshetta Pizza and Minh appetizers. Directed account actitity for Schwan's Food Service Division for all non-school activity. Brands included Red Baron, Tony's, and Freshetta Pizza and Minh appetizers.



Daytona Beach News-Journal

• United States
• Newspaper Publishing
• 100 - 200 Employee

• Columnist

  • 1999 - 2001

  Newspaper columnist with weekly travel feature. Newspaper columnist with weekly travel feature.



Benedict Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President - Account Management

  • 1995 - 2000

  Directed all advertising and promotional activity for 1200 Subway Restaurant franchisees from Florida to California. Grew account from five to 17 markets. Wrote and developed the Local Store Marketing Guide that was adapted into the Corporate Marketing Program. Directed all advertising and promotional activity for 1200 Subway Restaurant franchisees from Florida to California. Grew account from five to 17 markets. Wrote and developed the Local Store Marketing Guide that was adapted into the Corporate Marketing Program.



Foote, Cone & Belding

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive - Taco Bell

  • 1992 - 1995

  Account executive for 13 Southeastern Taco Bell markets. Piloted the first 24-hour, late night market launch which created an immediate 15% sales increase while maintaining planned profit levels. Account executive for 13 Southeastern Taco Bell markets. Piloted the first 24-hour, late night market launch which created an immediate 15% sales increase while maintaining planned profit levels.



Arbitron

• Sales Account Executive

  • 1986 - 1990

  Sales Account Executive for the Radio Agency Division. Consistently made the 100% Sales Club and was Syndicated Products Salesperson of the Year in 1997 & 1998. Authored the corporate competitive presentation. Sales Account Executive for the Radio Agency Division. Consistently made the 100% Sales Club and was Syndicated Products Salesperson of the Year in 1997 & 1998. Authored the corporate competitive presentation.



D'Arcy McManus Masius

• Account Executive - Anheuser-Busch

  • Jun 1984 - Jun 1986

  Directed all local market advertising and promotional activities for the Florida Anheuser-Busch distributors. Activities included securing co-op funds, promotional planning, sports sponsorships, media planning and buying and working with the President of Anheuser-Busch on implementation of the Target States Program. Market share grew from 45% to 47% during tenure. Directed all local market advertising and promotional activities for the Florida Anheuser-Busch distributors. Activities included securing co-op funds, promotional planning, sports sponsorships, media planning and buying and working with the President of Anheuser-Busch on implementation of the Target States Program. Market share grew from 45% to 47% during tenure.



Bozell

• United States
• Advertising Services
• 1 - 100 Employee

• Media Planner

  • Aug 1982 - Jun 1984

  Media Planner on McDonald's Restaurants, Jartran Truck Rental, WAGA-TV (CBS affiliate) & C&S National Bank. Responsibilites included both network and local television, radio and print. Created one of the first computerized local market media coverage analysis programs for McDonald's Restaurants. Media Planner on McDonald's Restaurants, Jartran Truck Rental, WAGA-TV (CBS affiliate) & C&S National Bank. Responsibilites included both network and local television, radio and print. Created one of the first computerized local market media coverage analysis programs for McDonald's Restaurants.



BBDO

• South Korea
• Advertising Services
• 1 - 100 Employee

• Media Intern

  • Jun 1981 - Aug 1981

  Media Intern on the Delta Air Lines account. Media Intern on the Delta Air Lines account.



Six Flags Over Georgia

• Entertainment

• Assistant Foreman/Costume Character/Sound & Light Technician

  • May 1977 - Nov 1980

  Assistant Foreman at "Tales of the Okeefenokee"; Reggie The Rat in the Character Show; Light Technician for major events. Assistant Foreman at "Tales of the Okeefenokee"; Reggie The Rat in the Character Show; Light Technician for major events.