Bob McLaughlin

Porsche Sales Professional and Brand Ambassador at Sewickley Audi/BMW/Porsche
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Contact Information
us****@****om
(386) 825-5501

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Experience

    • Automotive
    • 1 - 100 Employee
    • Porsche Sales Professional and Brand Ambassador
      • Jan 2020 - Present

      · Manage Porsche, BMW, and Audi sales and educate customers on product performance, details, options, and service. · Exceed sales targets consistently during supply change disruptions that caused a significant shortage in product availability. · Identify, establish, and follow up with clients during product education, presale, delivery, and after-sale maintenance. · Overcome objections by leveraging 30+ years of media industry business development, negotiations, and relationships. · Qualify buyers by understanding their requirements and interests and matching these interests to car models.

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Executive Producer, Mark Madden Radio Show, WXDX-FM
      • Feb 2014 - Jan 2020

      · Researched, developed, and wrote creative content and directed on-air operations for regional #1 rated sports talk show.· Managed topic and guest suggestions for host, guest appearances, screen telephone calls, audio engineering and staff.· Enabled show growth from regional to national recognition by managing advertising, promotions, events, and social media.· Produced radio show consistently ranked No. 1 afternoon drive 25-to-54-year-old men listeners.· Developed program content that interested audiences, furthered station format, and complied with FCC rules.· Ensured the quality and timeliness of advertisements, endorsements, giveaways, and promotions by aligning plans with sales, promotions, programming, talent, and other functional staff.· Ensured exciting guest content by leveraging relationships with local and national sports and entertainment celebrities.· Solved audio engineering and broadcasting issues as the lead point person

    • On Air Radio and Promotional Event Talent, WXDX-FM
      • Jan 2014 - Jan 2020

      · Managed introductions, advertising reads, tags, and promoting sponsors as on-air talent for a four-hour show.· Utilized charisma, fast-thinking, clear speaking voice, teamwork, knowledge of current affairs, and relationships.· Voiced commercials, bits, liners, and news utilizing newspapers, radio, TV shows, current events, and real-life experiences.· Led live radio broadcasts, on-air giveaways, and station branding promotions, liaison with national and local media outlets.· Increased visibility for Yuengling, Guinness, Coors Light, Bud Light, and other advertisers on-air, concerts, and events.· Boosted the social media identity utilizing Twitter, Facebook, and other social media.· Hosted remote broadcasts and stage announcements at Killers, Liz Khalifa and other music events tying brand sponsorships.

    • Producer and On Air Talent, Tim & Bob Morning Show, WXDX-FM
      • Jan 2006 - Feb 2014

      · Produced morning drive radio programming, managed creative, content, storylines, news, off-air operations, and staff.· Launched and co-hosted with Tim Benz an interactive-listener show, featuring sports, entertainment, and news.· Boosted ratings and advertising revenue consistently ranked in top 5 morning drive 25-to-54-year-old men listener demo.

    • Program Director and Producer, Fox Sports Radio, WBGG-AM
      • Jan 2003 - Jan 2006

      · Oversaw brand, programming, and scheduling professional and college hockey, football, baseball, basketball, and soccer.· Expanded advertising revenue by creating additional AM slots for FM buys.· Created multi-topic talk shows for Stan Savran, Scott Paulsen, and Joe Bendel to augment nationally syndicated programs.

    • Producer and On-Air Talent, WDVE-FM
      • Jan 1994 - Dec 2002

      · Produced DVE Morning Show nationally recognized, #1 top-rated daily morning show in the market with up to five hosts.· Wrote and voiced on-air comedy bits, booked guests, engineered live and remote broadcasts, locations, and logistics.· Organized fast-paced entertainment and news show requiring rapid, decisive decision-making and problem-solving.· Contributed to show consistently ranked No. 1 morning drive 25-to-54-year-old listener demo.· Co-created, produced, and promoted a highly successful annual charity CD to benefit local charities.

    • Advertising Specialist
      • May 1992 - Jan 1994

      · Created print, radio, and out-of-home advertisements and promotions for weekly album sales flyers, endcaps, and contests. · Assisted with media location research, buying, placement, and managed the Lamar billboard site inspection and approval. · Secured and managed co-op money, artwork, and giveaways from record label promotional departments. · Created print, radio, and out-of-home advertisements and promotions for weekly album sales flyers, endcaps, and contests. · Assisted with media location research, buying, placement, and managed the Lamar billboard site inspection and approval. · Secured and managed co-op money, artwork, and giveaways from record label promotional departments.

    • Music
    • 1 - 100 Employee
    • Marketing And Promotions Assistant
      • Jan 1992 - Dec 1992

      · Assisted with marketing campaigns for major label releases for Guns N Roses, Peter Gabriel, Robbie Robertson, and others. · Initiated, organized, and led Guns N’ Roses meet and greet for 25+ groups of radio staff, contest winners, charities, and VIPs. · Assisted with marketing campaigns for major label releases for Guns N Roses, Peter Gabriel, Robbie Robertson, and others. · Initiated, organized, and led Guns N’ Roses meet and greet for 25+ groups of radio staff, contest winners, charities, and VIPs.

Education

  • Indiana University of Pennsylvania
    Bachelor of Science - BS, Communication and Media Studies

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