Experience

MindLabs
• Netherlands
• Strategic Management Services
• 1 - 100 Employee
• Business Development Manager

  • Jan 2021 - Present


BOB & BART

• Netherlands
• Advertising Services

• Bob

  • Aug 2017 - Present

  Brandpositioning, Strategic Marketing, Concept Development, Innovation coaching, Lean Startup, Trendwatching Brandpositioning, Strategic Marketing, Concept Development, Innovation coaching, Lean Startup, Trendwatching


HAVEP Workwear/Protective wear
• Netherlands
• Textile Manufacturing
• 1 - 100 Employee
• Brandmanager

  • Oct 2021 - Feb 2023

CoPilot go
• Netherlands
• Human Resources Services
• 1 - 100 Employee
• Business owner CoPilot

  • Apr 2018 - Mar 2021


Stichting Starterslift

• Business Incubation Officer

  • Dec 2016 - Dec 2017

  Running an incubator in Tilburg. We scout innovative startups and coach these in their ability to learn quicker so they grow faster. I have access to a professional network and funding. Running an incubator in Tilburg. We scout innovative startups and coach these in their ability to learn quicker so they grow faster. I have access to a professional network and funding.



fontys / Avans

• Higher Education

• Guest lecturer

  • Jan 2009 - Oct 2017

  Occasional Guest lecturer and trend specialist at Neyenrode Business School and both Fontys and Avans (Bachelor) Occasional Guest lecturer and trend specialist at Neyenrode Business School and both Fontys and Avans (Bachelor)



Interpolis

• Netherlands
• Insurance
• 500 - 600 Employee

• Strategist / Innovationmanager

  • Jan 2012 - Nov 2016

  My job as strategist focusses on translating the Zeitgeist into business opportunities and concepts for channel development, Marketing, ICT and the internal organization. I am also responsible for managing and developing the innovation proces within the organization. We use this innovation 'funnel' for developing and testing new technologies or products before we decide to implement or bring them to the consumer. I write a yearly trendreport, in coöperation with my counterpart at Rabobank, that we use for focussing on new innovations, the business planning process and for scenario planning. Show less



Achmea

• Netherlands
• Financial Services
• 700 & Above Employee

• Strategist & Innovation manager

  • 2011 - Nov 2016

  Responsible for Innovation at Interpolis and member of the innovation board at Achmea. The goal is to make our organization more flexible and responsive to changes in society and technology. I align the proces of innovation with our strategy. This means starting up projects within our portfolio that pave the way for future developments, but also changing the framework (proces and culture). Our main focus currently is trying to incorporate a mindset of entrepreneurship. I started a venture outside the company (with our own employees) and coach them on the lean startup method. Apart from that I opened up our office. In cooperation with Seats2Meet entrepreneurs can use our office and facilities in exchange of their social currency. Lastly we work with Startup Bootcamp so we have a window of innovation and learn from the startup way of thinking. Show less

• Trendwatcher / Channel Strategist (mobile)

  • 2009 - Dec 2011

  Spotting contemporary and future trends and translating them into practical business opportunities. Working on making the business more accessibe to customers and making customers more accessible for the business.Currently i focus on developing mobile services (through mobile internet sites, applications and communication). Customers seek to have instant satisfaction. Through mobile we can service that (on a very personal level) and provide context-aware services.I investigate and implement the mobile channel amongst our other customer contact channels. In doing so i work closely with our distribution channel Rabobank.All my efforts focus on developing a relationship with our customers, striving for an equal business - customer relationship. Improving mutual, long term, loyalty between my company and our customers is my goal. Show less

• Business Analyst

  • Sep 2007 - Jan 2009

  -- Translate consumer trends, economic developments etc. into business opportunities; -- Business- and scenario planning; -- Understanding client - customer relationships (loyallty); -- Translate consumer trends, economic developments etc. into business opportunities; -- Business- and scenario planning; -- Understanding client - customer relationships (loyallty);

• Marketing analyst

  • Sep 2005 - Jun 2007

  Analysis of customer-, market and competitor developments in the mortgage and health insurance market. Advising management on the field of strategic marketing. Initiate and devise research into consumer and customer needs (product related). Building bridges between business (marketing intellignce) and ICT. Analysis of customer-, market and competitor developments in the mortgage and health insurance market. Advising management on the field of strategic marketing. Initiate and devise research into consumer and customer needs (product related). Building bridges between business (marketing intellignce) and ICT.