Bob Ketchum CPCU, CLU, CHFC

Vice President Product, Underwriting and Data Analytics at Security First Insurance
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Location
Ormond Beach, Florida, United States, US

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Experience

    • United States
    • Insurance
    • 1 - 100 Employee
    • Vice President Product, Underwriting and Data Analytics
      • Jan 2017 - Present

      Responsible for top and bottom line profitability of our personal property lines of business. Team is responsible for product development and future expansion into other states with key strategic partners. Responsible for top and bottom line profitability of our personal property lines of business. Team is responsible for product development and future expansion into other states with key strategic partners.

    • United States
    • Insurance
    • 700 & Above Employee
    • VP Operations and East Region VP
      • Nov 2015 - Jan 2017

      Added responsibility to manage all product operational analyst and managers.Team responsible for developing processes for the successful implementation of corporate wide Business Transformation initiative. Remain the VP Product Lead for our Site Built line of products that are now the largest line offered by AMIG.

    • VP Product East Region and Commercial Lines
      • Feb 2012 - Nov 2015

      Top and bottom line P&L responsibility.Collaboration with Sales, Marketing and Pricing to achieve regional goals.Member of RPD (Regional Product Development Team) which includes members from all parts of Munich RE America responsible for product development.Day-to-day management of Product Team to support regional goals.

    • VP Product Strategy
      • Mar 2010 - Mar 2012

      Responsible for working cooperatively with all departments to ensure company personal lines products were streamlined and consistent to fit the needs in the marketplace. In addition, identifying ways to improve the speed to market and simplify our product offerings.

    • VP - Residential Property Product
      • May 2004 - Feb 2010

      Responsible for the profitability and growth of the two Residential Property Products for AMIG. Originally hired to manage the Site Built Dwelling lines but added Manufactured Home to responsibilities in 2008. The Site Built line grew from $78 million in WP to over $210 million in seven years. Non-Cat loss ratios have remained below 50% for the entire time I managed the product. We had record profits for this line in four consecutive years.

    • United States
    • Insurance
    • Product Director
      • 2000 - 2004

      Responsible for leading many initiatives that were critical to the profitability of our homeowner product line. This included the implementation of our merit rating plan, insurance scoring, product consolidation and a complete rewrite of our homeowner product. Our product team's work led to a 20 point improvement in our combined ratio in a three year period of time.

    • Internal Audit Manager
      • May 1996 - Jul 2000

      Responsible for managing teams of audit professionals. Our group conducted reviews of state operations, claims, underwriting and service centers. We were involved in identifying operational weaknesses and working with local leadership to ensure dificiencies were corrected. During this time, I also worked with our Legal Department to conduct simulated market conduct exams of key states to better prepare the operations in the event of a real state market exam.

    • Claims Manager
      • Aug 1988 - May 1996

      Multiple claims positions held during this eight year period. Each position with increasing responsibilty. My last position before moving to internal audits involved working closely with Sales and Underwriting in the field to ensure profitable growth. Managed five different claims locations and over 50 claims people. Became a claims manager within two years of starting at the company. Roles included managing an in house commercial claims unit, field claims management of auto and homeowner units and management of one of our case management units handling significant bodily injury and property damage claims. Show less

Education

  • Center for Creative Leadership
    2011 - 2011
  • Ohio University
    Masters, Business Administration
    1997 - 1999
  • The University of Akron
    Mass Communication/Media Studies
    1983 - 1988
  • Hoban HS

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