Bob Karczewski
Director Client Services | Principal | Pharmacist, market research analyst, advertising executive at REALITYRx Communication- Claim this Profile
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Bio
Experience
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REALITYRx Communication
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United States
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Advertising Services
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1 - 100 Employee
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Director Client Services | Principal | Pharmacist, market research analyst, advertising executive
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2008 - 15 years
28 Worlds Fair Drive, Somerset, NJ 08873 Injecting Creative Spark into Today’s Global Market “The key to global branding is uncovering a single universal truth or insight that drives strategy.” We’re experts at crafting communications that appeal to real people—whether they happen to be healthcare providers, IT healthcare managers and administrators, managed markets, purchasing groups and GPOs, patients, caregivers and consumers, or sales representatives and other internal stakeholders. We provide a full range of smart… Show more Injecting Creative Spark into Today’s Global Market “The key to global branding is uncovering a single universal truth or insight that drives strategy.” We’re experts at crafting communications that appeal to real people—whether they happen to be healthcare providers, IT healthcare managers and administrators, managed markets, purchasing groups and GPOs, patients, caregivers and consumers, or sales representatives and other internal stakeholders. We provide a full range of smart, focused, and compelling solutions that drive a Creative wEdge into your market. From planning to execution, we have the capacity to turn your ambitions into reality. In-house and Global Media Production Capabilities REALITYRx has achieved a pivotal position in today’s healthcare market by fusing cutting-edge speed and award-winning talent with communication capabilities that span the spectrum of possibilities here in the U.S. and globally. This has been achieved through the integration of today’s cloud technologies, onsite digital and post-production capabilities, an intercontinental network, and a team of professionals with global expertise. From Somerset, New Jersey, to Philadelphia, PA, to the agency’s satellite office in Rome, Italy, the RRx network structure pays off for our clients and enables them to expressly ramp up or dial down services. Therapeutic Categories: Allergies | Analgesics | Anti-infectives | Biologicals | Cardiovascular Diseases | Dermatology | Diagnostics | Drug Delivery | Neurology | Oncology | Rare Diseases | Wound Care Healthcare Industry Sectors: Pharmaceuticals | Biotechnology | Specialty Pharma | Medical Devices | Diagnostics | Hospital Groups | Payor Organizations Specialties: Healthcare Communication | Healthcare Marketing Executive | Global Healthcare Marketing | Branding and Strategy | Strategic Planning | Pharma Product Launch | Corporate Branding Design | Pharmaceutical Marketing | Medical Advertising and Promotion | Digital Marketing Campaigns Show less
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FCB Global
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United States
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Advertising Services
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700 & Above Employee
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EVP, Group Management Director
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2005 - 2008
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EVP, Director of Client Services
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2003 - 2005
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EVP, Director of Client Services
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1995 - 2002
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SVP
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1990 - 1995
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Account Supervisor
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1989 - 1990
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KPR
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Advertising Services
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1 - 100 Employee
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Account Supervisor
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1987 - 1989
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Account Manager
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1983 - 1987
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Education
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University of Rhode Island
B.S., Pharmacy -
Fairleigh Dickinson University-Florham Campus
MBA, Marketing -
University of Rhode Island
BS, Pharmacy -
Cranford High School