Bob Hsu
Strategy Planning Assistant Vice President at 凱基銀行 KGI Bank- Claim this Profile
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Bio
Credentials
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GAIQ(Google Analytics Individual Qualification)
Google Analytics for BusinessOct, 2017- Nov, 2024
Experience
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凱基銀行 KGI Bank
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Financial Services
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1 - 100 Employee
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Strategy Planning Assistant Vice President
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Aug 2023 - Present
1. Retail banking product tracking, management and analysis. 2. Group product cross-selling tracking, management and analysis. 3. High end customer loyalty program management. 1. Retail banking product tracking, management and analysis. 2. Group product cross-selling tracking, management and analysis. 3. High end customer loyalty program management.
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Rakuten
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Japan
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Technology, Information and Internet
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700 & Above Employee
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Senior Marketing Specialist
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Apr 2019 - Aug 2023
Taiwan Rakuten Card - Marketing and Business Development Launched the campaign to boost the usage of the credit card spending and tracked the daily figure to reach the target within the limited budget. Data-driven combined with the related reasons to find the insight to improve the P&L of the campaign. >Group business cross cooperation >Maintain the P&L positive through every viable methods >Planning ,analyzing campaign results and making improvement Rakuten Award - Prepared to succeed: Professionalism Nomination (2020/2) Show less
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CTBC Bank
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Taiwan
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Banking
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700 & Above Employee
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Anti-Money Laundering Specialist
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Oct 2018 - Feb 2019
Investigated the company and entrepreneurs and found the suspicious money transactions of the illegal money source and terrorist activities. Investigated the company and entrepreneurs and found the suspicious money transactions of the illegal money source and terrorist activities.
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Fubon Financial Holding Co., Ltd. 富邦金控
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Taiwan
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Banking
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700 & Above Employee
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Fintech Development Product Manager
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Apr 2018 - Oct 2018
Taipei Fubon Commercial Bank, Fintech Development and Application DepartmentInvested the new technology, found the new business model and searched strategy alliances partner of the FinTech and planned the relevant application and development project. Designed and conducted customers/employees touch point survey and analysis.
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Digital Banking Product Manager
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Oct 2017 - Apr 2018
Taipei Fubon Commercial Bank, Digital Banking Department-Retail BankingSocial media fan page management to maintain the relationship with the customers with eye-catching approach and innovation way to manage the digital customers, and discovered various insights from the data to boosted digital profits.
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CRM MIS Analyst
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Feb 2017 - Oct 2017
Taipei Fubon Commercial Bank, Digital CRM DepartmentAnalyzed the data of the customer and widely did the external research by SQL to figure out the profile and preference of the digital segment. Furthermore, tried to think as a customer and communicate liked a customer to promote the finance product and boost the revenue.
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Credit Card Product Manager
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Jul 2014 - Feb 2017
Taipei Fubon Commercial Bank, Credit Card Department (Usage)Conducted the alliance with the merchants to launch the credit card campaign to provide the privilege to the customers. Did what ever it takes to increase the cardholders' spending.(Foreign company, in-app projects, online travel websites, restaurants, airlines, movie theaters, gas stations, telecommunication stores etc.)
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Education
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2012 - 2014
National Taipei University
Master of Business Administration (MBA), international business
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