Experience

Edinburgh Beer Factory

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Head Of Commercial

  • May 2019 - Present

  Edinburgh, United Kingdom



The Crusaders RFC

• Secretary

  • Jul 2019 - Aug 2020

  Edinburgh, United Kingdom Money raised by the Crusaders pays for prostate cancer checking events, as well as funding the training of dogs which can sniff out cancer. Funds are also donated to a number of smaller cancer charities. Initially, the Crusaders were set up for players who had suffered cancer at some point in their lives, or knew a family member who had. But it’s now open to players who know anyone close to them - be it family or friends - who has suffered the illness. There are several… Show more Money raised by the Crusaders pays for prostate cancer checking events, as well as funding the training of dogs which can sniff out cancer. Funds are also donated to a number of smaller cancer charities. Initially, the Crusaders were set up for players who had suffered cancer at some point in their lives, or knew a family member who had. But it’s now open to players who know anyone close to them - be it family or friends - who has suffered the illness. There are several Crusaders teams now playing around the world, from England and Ireland to the USA and Bahrain. Show less



Currie Chieftains

• Team Manager

  • 2013 - Jul 2019

  Edinburgh, United Kingdom I am a coach and team manager in the Currie RFC youth section and sit on the Youth Committee as Secretary. Represent the club at youth development sessions at the Scottish Rugby Union including the introduction of the national youth rugby Conference structure.



Birnam Consulting

• Interim and contract commercial management in the drinks industry

  • Jun 2018 - May 2019

  Edinburgh, United Kingdom



Thistly Cross Cider

• United Kingdom
• Wine & Spirits
• 1 - 100 Employee

• Commercial Director

  • Oct 2017 - Jun 2018

  West Barns, Dunbar Now entered the exciting and promising land of craft and artisanal cider with Scotland's foremost cider mill.



The Innis & Gunn Brewing Company Ltd

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• International Business Development Manager

  • Apr 2016 - Oct 2017

  Edinburgh, United Kingdom • Management of all export markets outside North America. • Responsibility for liaison with French JV company. • Accountability for delivery of International P&L. • Key tasks include distributor/customer management, implementation of brand development platforms and market planning.



The Inveralmond Brewery Limited

• Commercial Director

  • Jan 2005 - Apr 2016

  Perth, United Kingdom • As part of a small team helped more than double volume and net profitability in 5 years. • Introduced strategic planning and performance monitoring procedures. • Responsibility for all brand and marketing development projects and planning of investment in core brand equity. • Built Ossian to be one of the most widely recognised and respected craft beer brands in Scotland. • Developed small-pack (bottle and can) production planning processes. • Created and maintained medium to… Show more • As part of a small team helped more than double volume and net profitability in 5 years. • Introduced strategic planning and performance monitoring procedures. • Responsibility for all brand and marketing development projects and planning of investment in core brand equity. • Built Ossian to be one of the most widely recognised and respected craft beer brands in Scotland. • Developed small-pack (bottle and can) production planning processes. • Created and maintained medium to long-term customer relationship management. • Key account management in UK on-trade and off-trade. • Increased active presence in international markets from 4 to 11. Show less



Scottish and Newcastle

• Food and Beverage Services
• 1 - 100 Employee

• Commercial Director

  • Nov 1994 - Jul 2004

  • Board-level accountability for the Development Markets business stream (effectively a global role excluding Western Europe and North America), representing c£2m profit, c£19m turnover and 458k hectolitre (2004 Budget). • Responsible for the strategic direction of the emerging market commercial effort, leading the development of the commercial and administrative team, and managing the variable cost base including a £3m advertising and promotion budget. • Central to ensuring profitable… Show more • Board-level accountability for the Development Markets business stream (effectively a global role excluding Western Europe and North America), representing c£2m profit, c£19m turnover and 458k hectolitre (2004 Budget). • Responsible for the strategic direction of the emerging market commercial effort, leading the development of the commercial and administrative team, and managing the variable cost base including a £3m advertising and promotion budget. • Central to ensuring profitable growth in the core brand portfolio was the introduction of best practice customer management through business process review. • Increased net profitability from £900k to £2m over two years. • Re-structured the commercial resource to facilitate Group development and growth focus. • Improved the level and method of customer intimacy through sales force training, development and communication. • Complexity reduced through consolidation of brands and SKU’s (from over 300 to 120). • Increased market penetration from c40 to over 60 countries and introduced market segmentation analysis. • Recruited, managed and developed 16 strong, cross-cultural commercial team (5 nationalities). Show less



Glenmorangie plc

• Market Analyst

  • Mar 1991 - Oct 1994

  • Monitoring and evaluating market and marketing activity in domestic, international and duty free markets. • Interpreting, analysing and, where appropriate, modeling of strategic planning issues at both a brand and market level.